The other day, on a webinar I did on the importance of self-branding, one of my students asked somewhat puzzled if their MLM opportunity was “not enough”.
In other words, why all the bells and whistles of personal branding – can’t you just promote your MLM opportunity? It’s a great question and one I’m sure many others are pondering as well, so I want to take a minute to address this important topic in today’s post.
You see, the truth is that no matter how much you love your MLM opportunity, if your MLM is all you’re marketing, you’re making a big mistake which may cost you down the line.
Are You Really Building Someone Else’s Dream?
If you’re promoting your MLM company, exclusively – its name, its products, its brand, its founders, its leadership – the reality is that you’re buidling someone else’s dream.
Because your MLM opportunity isn’t “yours”. You don’t own the company, and therefore you are also not in control of what happens to it. In essence you’re building the dream of the company owners.
You may call yourself an “indpendent distributor” but think about it – how independent are you really? So independent that if something happended to the company you would still be in business?
So independent that if significant changes took place within the company that negatively affected your distributorship, causing you to have to walk away, you would be able to take your customers and reps with you?
Would you still have a residual income? Would you still have a list of leads to market to? Or would you have to start all over from scratch?
Your answers to those questions say everything about the extent to which you OWN your business.
How Loyal Should You Be To Your MLM Opportunity?
It’s interesting to observe how often, when someone is new in the game, they’re completely married to their MLM opportunity. (I was no different by the way, so there’s no judgement here.) All they can think of is how to get people signed up as reps or retail customers for that particular MLM.
As far as business model and comp plan go, their MLM opportunity is the greatest, and of course no one in the whole wide world has better products…
They’ll wear caps and t-shirts with their company logo on ‘em, and put up pictures of the same logo on their Facebook profiles.
They’re often so “loyal” to their company that if they’re told by the leadership that they may not use the Internet to market their MLM opportunity, they don’t even question the decision.
(I know this because I regularly hear from prospects who state that they would love to use my system and training, but that they can’t because they’re “not allowed to”.)
If they don’t “follow the plan”, they’re made to feel guilty about it. If they skip an auto shipment, or fail to purchase the batch of leads they committed to, they’re made to feel like they’re not serious.
No one likes to be ostracized, so of course the vast majority of these network marketers continue to “build” their MLM opportunity the way they’re “supposed to” – not realizing that in reality their leads and customers belong to their company, not them.
Money As A By-Product Of Your Service To The World.
Then, for the few rebel souls that dare open themselves up to the “foolish” concepts of personal branding, automated sales funnels, leverage and multiple income streams, they come to realize that everything does not, in fact, stand or fall with their MLM opportunity.
They see that their MLM opportunity is really just part of the puzzle. It’s merely a starting point.
These marketers become less concerned about signing up reps for their MLM opportunity and more concerned about finding new and different ways to SERVE their customers and clients.
They discover how to tap into affiliate marketing to monetize all those leads that don’t sign up with them in their MLM opportunity.
They learn how to do up-sells and back-end sells to move their customers from one level of commitment to the next. And as a result, they themselves make more and more money from various income streams, and they acquire increasingly more satisfied, loyal, life-time customers.
Rather than trying to get their prospects to see how much they need their MLM opportunity, it’s now about the marketer responding to their prospects needs! No longer do they have just a single offer (i.e. their MLM opportunity), no, they now offer their prospects a smorgasbord of options to suit their needs.
And no longer does money only trickle in occassionally as a result of the marketer aggressively pushing their MLM opportunity, rather it flows naturally as a BY-product of their ongoing service and creativity…
To sum it all up: Your MLM opportunity is enough to get you started, but not enough to take you to where you’ll want to go.
Not if you want the security of multiple income streams. Not if you want to be behind the steering wheel of your business rather than in the backseat. Not if you want to truly be your own boss and build your dream.
And what does all this mean for you right now in practical terms?
Well, first of all you’ve got to start investing in yourself and your own education.
The single most important thing you can do right now is to start adding value to yourself by honing your skill sets: You gotta learn to market like a pro if you want to get paid like a pro!
I would also suggest you start thinking about ways that you can be more personal in your approach… Think about how you can step up to the plate and be the leader your prospects are looking for.
People join people, not companies or opportunities. Simply put, your prospects will not join you for the sake of your MLM opportunity per se but because they like you and trust you.
Consider also how you can use the Internet to create leverage and automation, and to tap into multiple streams of income. That’s where you’ll want to start right now – if you are ready to get the results that you deserve.
Don’t know how? Not to worry…I can help. Take a look at the link right below to discover the next steps.
<<<<< If you enjoyed this post, please take a sec to share, tweet, and Google+ it. And remember to leave me a reply below to let me know your thoughts on this topic!
PS: If you want to learn how to generate your own leads, up to 50 quality leads a day, if you’re ready to step up to the plate and be the leader, and you want to create leverage and automation in your MLM opportunity, you may want to take a look at this. (Rebels only.)
5x Award Winning Marketer
Industry Top Earner
Work With Me In Numis