What’s your reason for wanting success in MLM, do you know? What’s driving you? Time freedom? Travel? “Toys”? I believe that if you want to guarantee your success in MLM, your “why” needs to go even deeper. (Video: Visiting the pink beaches of Bermuda was a dream that came true. Yet world travel is not my big “why”…)
Why do some people have success in MLM and others don’t? In a recent blog post I talked about how those that achieve success in MLM have mastered two things: Skill sets and mindset.
But let’s dig even deeper: How is it that some people acquire the skill sets and mindset in the first place while others don’t? Why do some individuals make it in spite of tremendous obstacles while others seem completely unable to rise above their circumstances?
Success In MLM: The Determining Factor
As someone who has built a team of hundreds of consultants over the last couple of years and who has seen a lot of people come and go in this industry, I’m convinced that there really is only one factor that determines whether a person is going to see success in MLM.
It’s not their talent. It’s not their experience. It’s not whether they have a lot of money to invest into their business or not. It’s not even a question of intellect.
The way I see it, you’ll find only two types of people in this industry.
1. The ones that hope.
2. The ones that must.
The First Group: Those That Hope.
Those that “hope”, hope they’ll have success in MLM. They hope they’ll make a lot of money. They hope the business will work for them.
Their “hoping” is often accompanied by a lot of “trying”.
You usually also see this reflected in how they express themselves. They’ll use verbiage like “If I make it…” or “If I have success in MLM…”
They are the same people that post comments on the Facebook pages of top producers (where a lot of people see it, including their own prospects), referring to themselves as a “newbie” and telling this same top producer how much they look up to them and hope (there is that word again) that they, too, will soon have success in MLM.
They’ll throw some ads out there to see if they stick. If they don’t get immediate results, they conclude that it “didn’t work”.
Then they “try” a new business opportunity “hoping” that that one will “work”… But every time the hoping and trying eventually leads to “giving up”. Because, of course, there’s no commitment in “hoping” and “trying”.
The Second Group: Those That Must.
The second group of people have an inner drive, a hunger for accomplishment that demolishes every obstacle in their path. They have a big, big “why” – a why beyond the mere material.
For them, success in MLM is not about the nice new house they want to buy or the travels they want to take. Not exclusively. Often you almost get the feeling that these people are on a mission. Like they have a purpose beyond themselves.
What they may lack in marketing funds, know-how or experience, these individuals make up for in raw energy, focus, passion and an unparalleled readiness to make sacrifices for their dreams. They don’t “hope” the business will work for them – they MAKE it work.
That’s why, in the end, those that “MUST” always achieve success in MLM.
Even if they don’t know much about marketing at the outset. Even if they’re working their business around a full-time job. Because skills can be learned and time can be carved out.
But when the challenges come – when you mess up, when you fall flat on your face – then, the only way you are going to have the patience and the willingness to continue to learn and to practice until you get it RIGHT, is if you have that fire in your belly to succeed.
Success In MLM Really Is Yours For The Taking…
If you want it bad enough, that is.
I recently read “The Millionaire Messenger” by Brendan Bruchard, a truly life changing book that has helped me define my life purpose with crystal clarity in the wake of some recent challenges.
Although not on the topic of how to achieve success in MLM, Brendan discusses in the book how highly accomplished people who train, teach, inspire and lead others – the “millionaire messengers” as he calls them – are driven by sense of obligation of sorts.
An obligation to give back, to be all they were meant to be, to inspire others to live their lives to the fullest.
As I was reading the book, I thought about my own journey and how hard I’ve worked over the years to get to where I am today. And I can promise you that it hasn’t been “just” for the purpose of buying a house, and not “just” to retire my husband from the job that was giving him backaches…
Rather, it’s been because I’ve always known in my heart – ever since I was a little girl – that my purpose is to lead and to serve. (My life verse is Luke 12:48, “To whom much has been given, much is expected”.)
Brendan Bruchard says it perfectly, I think, when he refers to it as a “sense of duty” or “an obligation”. But it’s a duty that’s filled with joy every step of the way because you know you’re having a positive impact on others and fulfilling your life’s purpose.
Which Group Do You Fall Into – “Hope” Or “Must”?
Are you determined to make an impact? Do you know your why – beyond the mere material? What’s the reason you’re working so hard and making all these sacrifices to build your home business?
If you’re not sure, then it’s probably time to do some soul searching…
If you do know your why with crystal clarity – and as long as your why is big enough – you can know with confidence that it’s only a matter of time before you, too, will achieve success in MLM. So be encouraged!
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