What are the best marketing strategies, and how do you go about picking the right one or ones for your home business?
This is a question I get quite frequently, and it’s an important one, so let’s see if we can shed some light on this topic in today’s post.
Let’s look at how to find the best marketing strategies for your business taking four things into consideration: Your interests, skill level, marketing budget and time available.
How To Find The Best Marketing Strategies For Your Home Business
As important as it is to work on getting a consistent flow of leads, remember that how profitable you end up becoming is relative not only the number of leads you produce but to what you do with those leads.
You can use the best marketing strategies in the world and produce heaps of leads all day long, but at the same time you’ve got to find ways to monetize those leads.
This means you’ve got to work on converting those leads into sign ups for your network marketing opportunity, and also, learn how to profit off of the 95% that doesn’t join you in your MLM.
I have two recommendations for you for how to do this: 1. Sell them affiliate products that you earn commissions on, and 2. Send them to MLSP and earn member referrals.
That being said, let’s look at some important questions you should ask yourself to determine the best marketing strategies for your home business…
What Are You Good At And Passionate About?
The two tend to go hand in hand: If you love to do videos, chances are you’re also pretty good at it. If you’re good at writing content, chances are you enjoy it as well.
This is not always the case, but more often than not it is.
So in order to choose the best marketing strategies, I recommend you jot down some ideas on a note pad, a few things you know you excel at or others have told you you excel at, and/or something you’re passionate about.
Then think about how you can use your talents and passions as you go about marketing your business.
Next question –
What’s Your Marketing Budget Like?
When deciding on the best marketing strategies for your home business, it’s essential that you keep your advertising budget in mind. If you’re on a shoestring budget ($0-$300 a month), you’ll have to go with the “free” or “low cost” stuff.
Some ideas would be: Article, video marketing, blogging, press releases, solo ads, banners or a combination of of these. These are all either free (the first four) or low cost (the last two).
But don’t be too quick to conclude that the best marketing strategies are the free or low cost ones. Free and low cost generally take a great deal longer to produce results.
Whereas paid marketing can give you a flood of leads, free marketing will only give you drops at first, and it may take you several months to build to momentum.
Whether your strategies are free or paid, massive action is key. I also strongly recommend you use some of the social media sharing tools that you find in the resource section of this blog (see tab below blog header) to help your videos, blog posts and articles go viral.
You really need to get the “shares”, “likes”, “Google+’s”, “tweets”, bookmarks, and so on, in order to be able to compete on Google.
“It Takes Money To Make Money”
If your marketing budget is over $300/month or so, you can consider outsourcing some tasks inexpensively to a freelancer at Odesk.com.
Perhaps you want to use a writer to write some of your content for you. Or maybe hire someone someone who’s got great phone skills to follow up with your leads.
(Very powerful…You now have an “assistant”…you suddenly look so much more accomplished in the eyes of your prospects than were you to call them yourself!)
Another thing you could do is invest in Facebook ads, which you need a bit of a budget for – at least a few hundred dollars a month, otherwise it will be hard to create momentum.
Remember you need 30+ leads a day in order to start generating consistent sales.
Third question –
How Many Hours Per Week Will You Be Marketing?
When choosing the best marketing strategies, you also need to consider how much time you have to put in. If you’re full time (as in 12+ hours a day), free strategies may be a viable option.
On the other hand, if you only work your business a couple of hours a day and you’re trying to produce 30 leads a day for free, it will take you a long time to become profitable.
Whether you’re full time or part time, you really should move heaven and earth to try to free up some funds for marketing. Because again, as I said before, paid strategies will almost always give you much faster results.
So, to sum it up, the best marketing strategies are _______
Can you fill in the blank? ;) The best marketing strategies for your business are the ones you are passionate about and good at (or willing to work at getting good at)…
And the best marketing strategies will be the ones that work with your marketing budget and schedule.
Once you do decide on your strategies, it’s critical that you commit. Commit for 4-6 months. You’ve got to give it time enough to produce.
If, for instance, you’ve decided that blogging is it for you, then make it your daily pursuit to consume every webinar, marketing call and course that you can get your hands on on the topic.
Eat, breathe and live blogging. (And all those trainings that are not on blogging? Skip ‘em! You don’t need to attend them – not right now!)
Consistency, focus and patience is everything.
That being said, don’t wait for the “perfect” moment to get started because it will never come. Just get started and make the absolutely best out of what you have at your disposal right now – because that, my friend, is the surest recipe for success.
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