One of my Facebook contacts left me a message on my wall the other day, asking a very direct question: He asked if I could help him become rich.
 
“Start by putting up a profile picture so that people can begin relating to you,” was my just-as-direct reply.
 
You see, my contact had no avatar – all you saw was that grey silhouette that appears by default. In truth, I had no idea who I was communicating with.
 
In our industry “getting rich” is a result of building relationships with people…
 
You connect with someone online, you build trust, you give value (something that actually helps them), they come to like you and respect you…
 
Next, they decide to go check out your blog. On your blog you’ve got a few product recommendations…and because your contact has come to value your opinons, he “takes your advice” and purchases one of these affiliate products from you. And you make money.
 
This is how it happens on a small scale.
 
 

How to Sell 100 Times More
with 100 Times Less the Effort

 
 
On a bigger scale, here’s how it’s done: you build your internet presence, you leverage a marketing system and a personalized sales funnel that builds trust, you post on the social networks using tools that automate the process and make your content go viral – reaching thousands of your contacts and followers online.
 
In the process your contacts and your subscribers come to like you and trust you and respect you. They begin to value your recommendations. They click on the links in your automated emails and on your blog, and they buy the products that you promote.
 
Because YOU recommended them.
 
Your group of online followers and contacts continues to grow. Before too long you have thousands of people on your email list that are paying attention to you and what you have to say.
 
You make another product recommendation, perhaps this time one that’s more pricey… Even then people buy. Because they trust you.
 
As your list grows, more and more people buy from you and join you in your primary opportunity.
 
And all the while you are training your team to duplicate what you are doing.
 
You now have a rapidly growing, profitable home business. You are making substantial commissions. You are building your residual income as a result of investing yourself in your team.
 
But every sale that you make, small or big – every sale that you made which put you on the path towards riches – started with a relationship.
 
 

Are You Unknowingly Killing Your
Relationships On Facebook?

 
 
Okay, so you can’t relate to people if you’re hiding behind a grey silhouette…understood.
 
But what about using a company logo then – someone may ask – as your “profile picture”? Or a picture of the products you’re selling? Is that okay?
 
It’s not much better. Yes, it’s an avatar, but the message that your avatar now gives to everyone you come in contact with is that your identity is “a distributor for XYZ company”.
 
So, immedeately, if they aren’t intersted in your products/opportunity, they are turned off. Because XYZ opportunity is what you’re “all about”, and that’s not at all what they are about.
 
Certainly, at a later point they could get interested in your products or biz opp but the thing is you’ll never know because you don’t give the relationship a chance. Instead of attracting new business contacts, you turn people away.
 
Facebook and the other social networks is not a place where you “sell stuff”. It’s a place where you build relationships with people who have similar interests.
 
Give people a chance to get to know you, reach out to your peers offering them valuable tips and training, and use an avatar that tells the story of who you are rather than what you do.
 
Remember, a person has to buy you before they’ll ever buy your products or opportunity… Best of luck!
 
 
<----- PS: Feel free to re-tweet, share or "like" this post if you think it can be of help to others...and/or leave me a comment below!

 
 
 
Successfully,
 
 

 
 
More here:
 
Meet me on Facebook
 
Watch me on Youtube
 
Get “Her Success Blueprint”
 
 
 
 
 

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This entry was posted on Tuesday, August 30th, 2011 at 1:28 am and is filed under Attraction marketing, Leadership, List Building, Social Media Marketing, Sponsoring & Recruiting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.