The other day I read a statement by Dan Kennedy, world-renown speaker, coach, consultant and author of 13 books, which I thought was so poignant. Mr. Kennedy is of course also a master copywriter, which most definitely comes across in his little illustration below. I trust you will enjoy it as much as I did…!
So here we go:
When asked what he attributes his success to, Dan Kennedy explained: “For nearly 25 years I read a book a day plus trade journals and newsletters. I took on a needed skill and so intensely studied it as to become a world class expert.
“When I’m asked by other copywriters how they too might have clients waiting in line to pay them $100, 000 fees when there are thousands of copywriters advertising their availability for 1/10th that or less, and I tell them this answer, they reject it. They seek rewards out of kilter with their value and are unwilling to do what is necessary to build up their value.
“I am told by people all the time that they do not have the time to read through all the material they’ve purchased or subscribed to. But everyone has the same amount of time.
When someone says he does not have the time to apply himself to acquiring the “know-how” required to create sufficient value for his stated desires, he is like a farmer surrounded by ripe fruit and vegetables and a herd of cattle on his own property who dies of starvation, unable to organize his time and discipline himself to eat.
“Incidentally, success in every business, including yours, depends on mastery of a handful of critical skills (one of which is always marketing). The individual who sets out diligently to acquire a wealth of “know-how” in each winds up with wealth in his bank account… All others watch with envy and cry in their soup, two activities they do seem to find time for.”
I wholeheartedly agree. Society always pays you what you are worth. If you want to get paid more, if you want to acquire value in the market place, you’ve got to first add value to yourself.
When was the last time you sat down and READ a book?
Think about it…
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