In today’s post let’s look at how MLM success is related to self education, or, you could say, what earning has to do with learning.
In particular I want to share with you the audio recording of yesterday’s “Wake Up” call that I hosted for My Lead System Pro (MLSP).
On this brief call I gave, among other things, some illustrations from my own life of how MLM success comes as a result of your willingness to invest in yourself and your own education.
This photo is from the recent MLSP “Live The Dream” event in Dallas, Texas, where I spoke on stage. It shows me with friends and fellow entrepreneurs Lawrence Tam and Shane Carpenter. Attending live events is one of several important ways to invest in yourself.
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One of the questions I was asked on yesterday’s “All Access Q&A” – a call I conduct on a regular basis for our PRO community – was whether you may contact a person who unsubscribes from your list, or if that will be considered SPAM.
The short answer is “no”, you may not contact them (perhaps there are exceptions, I don’t know, but why risk it?)…you would be violating their rights if you do, and they they may even report you… (Believe me, people are petty enough to do that.)
More importantly though – and I said this to the caller – you need to ask yourself why you want to contact someone who has let you know they are not interested.
That’s chasing. That’s approaching your business with a mindset of poverty or scarcity. That’s NOT how you build a successful, thriving business.
This is also why you need to generate massive amounts of leads. Then, you don’t get emotionally attached to the outcome.
It’s almost impossible, though, not to get emotionally attached if you aren’t producing sufficient leads!
If you’re not generating enough leads, you’ll find yourself thinking about whether a particular person is going to come in. You find yourself entertaining thoughts like, “I though he would have joined by now. He said he was going to get his start-up kit this week.”
Maybe you’re even thinking about what products they’re likely to buy, the dollar amount this is going to put in your pocket, and how this will help fund your marketing for the following month.
The problem is you haven’t even made the entry level sale yet!
Never, ever, ever, ever become emotionally attached to the outcome of a business deal. You will soon become mentally exhausted!
Not only that, but your prospects will sense your neediness. You will not come across as a professional.
So, back to my caller and her question: It’s not so much about whether she should be contacting the person who unsubscribed – the real question is, why would she want to in the first place?
The person is not interested, for crying out loud!
My caller should be focusing her time and energy on driving more traffic. Much more traffic! 30, 50, 100+ leads a day.
Leads are just leads. They put in their name and email on your website…so what? There’s no commitment from a lead. 95% of your prospects will never join you in your primary business anyway. (Yup, those are the industry stats.)
And that’s exactly why you need heaps and heaps and heaps of leads.
See, when you have consistent traffic flow, and you’ve worked out your metrics, and you know how to close sales and upgrade your distributors, it doesn’t concern you AT ALL that people unsubscribe from your list.
You know it’s just a sorting process anyway, and you’re working your business with a mindset of abundance rather than scarcity: You know there’s no lack of qualified prospects.
You’re not trying to please everyone – you’re just looking for a few select individuals. The right individuals.
When you convey this through your marketing, and on the phone with people, you come across as that leader your prospects are looking for. And they sign up with you, because everyone’s looking for a leader (Attraction Marketing 101).
Becoming a successful marketer is about two things: 1. Developing the skill set of driving and converting traffic, and 2. Developing the mindset of a leader.
That’s “all” there’s to it.
Successfully,
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PS: Agree? Disagree? Feel free to re-tweet this post and/or to leave me a comment below!
Successfully,
More here:
Meet me on Facebook
Watch me on Youtube
Get “Her Success Blueprint”
PS: If you enjoyed this post, feel free to re-tweet it and/or to leave me a comment below!
“I feel like I’ve just put on a parachute and I’m about to make the jump but I have no way of knowing if the parachute is going to work. I’m nervous.”
One of my new consultants was about to make a significant financial investment in her business, and she was looking to me for assurance that she was doing the right thing.
“Well,” I replied, running with her analogy, “it’s not really a question of whether the parachute works. We know for a fact it does. The question is whether you wear it right…and whether you have faith that you can make the jump.”
True entrepreneurs have faith. Where others need to see proof first, true entrepreneurs believe first.
Do they still do their due diligence? Yes, of course.
But they also know that there are factors in life that they cannot control.
They know that even though they have examined the parachute from top to bottom, there could still be some defect that they failed to notice…some manufacturer’s error that they missed. Something that keeps the parachute from working as it should.
They know that life does not hold any guarantees. And that at some point you simply have to make a decision to believe. Believe, let go, and make the jump.
Trusting that the parachute will carry you.
True entrepreneurs know this.
They also know that if for some reason, unexpectedly, the parachute should fail them, they will still somehow, by some means, come out of it in one piece.
They don’t know exactly how or by what means. They just know.
Because they’re overcomers.
They know they’ll make it in the end.
So, my friend, if this describes you…if you’ve put the parachute on and you’ve followed the instructions…if you’ve studied how the parachute works, if you’ve listened to all the experts, if you’ve looked at the pros and the cons…
If you’ve done all of the above, you are ready to make the jump.
You may not feel like you are – but YES, you are ready.
There is nothing more you can do to prepare yourself for the leap.
Now it’s time to believe.
Believe, let go, and make the jump…
****
Successfully,
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This past Sunday hubby and I spent the afternoon at the beach.
As the sun was setting in the evening, it got rather chilly (well, chilly according to Southern California standards) and we strolled out on the pier to get something hot to drink.
We stopped at a coffee & tea stand where two young girls were offering all sorts of hot drinks, and after some discussion back and forth, hubby and I agreed to go for the cocoa.
As I placed the order, I was faced with another dilemma: “With vanilla or hazelnut?” asked the girl who was taking our orders. Ouch. Difficult choice — because I’m crazy about both!
I weighed it over in my mind for several seconds – until I heard hubby behind me: “vanilla for me”…and I decided to follow suit. Not for any reason other than that we wanted to make it all the way out on the pier to see the sun set from there, and the clock was ticking (meaning, “hubby was getting impatient”).
So I placed my order for two hot chocolates with vanilla.
“Good choice,” the girl smiled sincerely. She passed the order on to her friend, the drink-maker.
“Good choice”, I thought to myself. I smiled back at the girl and happily paid her for the drinks. Content that I had made a good choice…
While we were waiting in great anticipation for our drinks, a young man stepped up to the cart next to us and ordered a cup of tea. “Which kind would you like?” the girl – the order-taker – asked. “We have black, green, raspberry, spice, ginger, lemon, earl gray, mint, and chamomile.”
“Uh…” the man looked a bit bewildered now. (I sympathized!)
He finally replied, “uh, green, I guess…?”
The girl looked at him for a moment. “Good choice,” she smiled warmly. She then passed the order on to her friend.
Now, suddenly, the man was grinning. He felt good. Happy that he had made a good choice. He reached for his wallet.
As girl number two, the drink-maker, handed me my two cups of regular, extra hot cocoa with vanilla flavor, I chuckled to myself.
That girl…the first girl…she knew something about sales. She knew a thing or two about making her customers feel good. Every choice, of course, that the customer made, was a “good choice”. Ha!
And yet she wasn’t being disingenuous – not at all. You could tell she meant what she said…that she really thought the choice was a “good choice”.
See, here’s the thing: whether vanilla is better than hazelnut, or whether green tea beats black, well, that’s entirely a matter of preference. There’s no right or wrong there.
And by making her customers feel good about their decision this way, the set the stage for the best possible customer experience of her products.
Finally…and this really is the key here: The girl knew her green tea was “good”. As was the black, the raspberry, the spice, the ginger, the lemon, the earl gray, the mint, and the chamomile!
She could genuinely say that all the choices were “good” choices. Because all she was selling were “good” products…! Get it?
Excellent products that you stand behind 110%. Giving your customer a variety of choices, and great bang for their buck. Letting them make their selection based on their preference, and then, once they’ve done so, affirming their choice as good …
That, in my mind, is superior customer service. Even if you’re selling something as basic as hot chocolate.
Successfully,
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The other day I read a statement by Dan Kennedy, world-renown speaker, coach, consultant and author of 13 books, which I thought was so poignant. Mr. Kennedy is of course also a master copywriter, which most definitely comes across in his little illustration below. I trust you will enjoy it as much as I did…!
So here we go:
When asked what he attributes his success to, Dan Kennedy explained: “For nearly 25 years I read a book a day plus trade journals and newsletters. I took on a needed skill and so intensely studied it as to become a world class expert.
“When I’m asked by other copywriters how they too might have clients waiting in line to pay them $100, 000 fees when there are thousands of copywriters advertising their availability for 1/10th that or less, and I tell them this answer, they reject it. They seek rewards out of kilter with their value and are unwilling to do what is necessary to build up their value.
“I am told by people all the time that they do not have the time to read through all the material they’ve purchased or subscribed to. But everyone has the same amount of time.
When someone says he does not have the time to apply himself to acquiring the “know-how” required to create sufficient value for his stated desires, he is like a farmer surrounded by ripe fruit and vegetables and a herd of cattle on his own property who dies of starvation, unable to organize his time and discipline himself to eat.
“Incidentally, success in every business, including yours, depends on mastery of a handful of critical skills (one of which is always marketing). The individual who sets out diligently to acquire a wealth of “know-how” in each winds up with wealth in his bank account… All others watch with envy and cry in their soup, two activities they do seem to find time for.”
I wholeheartedly agree. Society always pays you what you are worth. If you want to get paid more, if you want to acquire value in the market place, you’ve got to first add value to yourself.
When was the last time you sat down and READ a book?
Think about it…
Successfully,
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A couple of days ago I did a call on the CarbonCopyPRO conference bridge with fellow ccpro top producer Gregg D. I love doing calls for our members — they give me a real sense of contributing, not only to my own team’s success but that of our entire community of entrepreneurs. The topic of this week’s call was posture and positioning with your prospects and applicants.
I briefly mentioned something on the call that I want to elaborate on in this post: namely that success starts with a decision. You’ve got to decide in your own mind that you ARE a Leader (not that you are “going to be” but that you “are”), that you ARE successful, that you ARE a top producer. Because, truly, the only thing that stands between you and your actual monetary results is time…
As I always say to my new consultants, “the only difference between me and you is that I have been doing this longer than you have.” When you’ve got time working in your favor, as long as you consistently engage in those activities that have been proven to yield the results you are after, there is no way you can not get the desired outcome.
You see, here’s the thing: When you decide in your mind that you ARE a Leader, that you ARE successful, not only will others start to see you that way, too (it’s fact, people see you as you see yourself), but additionally…and this is so KEY:
When you have made the decision that you ARE successful — for real, this is not make-believe or “fake it till you make it” — then your daily activities will begin to reflect this decision: Because you ARE a Leader, you invest what is needed in your business, your advertising and your self education…
Because you ARE a Leader, you regularly attend marketing events — even if you have to travel across the country (or the world) to get there… Because you ARE a Leader, you think “big”, make the necessary sacrifices, continue to work diligently on yourself and on your business, lead by example, and do everything else that top earners do.
And you know what the “funny” thing is? The “funny” thing is that it is those exact activities – the activities you engage in exactly because you first decided that you ARE a Leader — when performed continuously and consistently, it is these activities that ultimately take you to your monetary goals.
There is no mystery to success. Success simply starts with a DECISION…and then the rest follows naturally.
Be…do…have. It’s a beautiful equation — and it works every time.
PS: I also did a video on this topic, which you can watch HERE.
Successfully,
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