Did you know that MLM recruiting, when done RIGHT, means taking your focus completely off yourself?
Let me share a quick example with you to illustrate what I mean: The other day a gal messaged me privately on Facebook. I have never talked to her before or even chatted with her. In other words, I don’t know her.
“Hey, Lena,” her message read. “Can I ask you a question? Are you married to your business/job or are you open to other opportunities?”
So what’s wrong about this approach? Anything at all? That’s what I want to look at in today’s post as we make an attempt to get to the very core of what successful MLM recruiting is all about.
MLM Recruiting (When Done Right) Is A Lot Like Dating.
Although the “are you open to other opportunities?” line is a much-used (some would say overused) approach in MLM recruiting, I don’t see this as the main problem here. The line could work.
The real problem is that my Facebook “friend” isn’t making an effort to get to know me before attempting to “introduce” me to her opportunity!
How can I tell? Well, because her question reveals that she hasn’t even bothered to visit my profile to learn whether I have a business or a job!
Whenever you engage in the fine art of MLM recruiting, it’s essential to remember this: We are all the main character in our own story. You’re the main character in your life story, I’m the main character in mine…
We look out for ourselves. We want our needs met. We want to feel appreciated, loved and respected. That holds true for every single person on the face of the Earth.
Think about how you’d behave when dating someone. You’d do your best to make them feel special, right? You’d know you needed to earn the right to that first kiss…
Well, that’s exactly the way it is with MLM recruiting, too: You have to EARN the right to sell to your prospect by first “romancing” them!
People Hate Being Sold To. Here’s Why.
When someone cold-prospects us, we instinctively know they’re just out for themselves. We know it’s all about getting us to buy something from them so they can earn their commission. And of course, to them it is important they make the sale…
Their rent money may depend on it…or their self-confidence. Or both.
Problem is, they’re not thinking about what’s important to you!. And you…well, you’re probably not all that concerned about their rent money or their self confidence…because they’re just some stranger to you, just as you are to them!
Guess who you’re most concerned about? Yourself, of course! What you want to know is how – if you come on board – this opportunity is going to help you get out of debt, buy your dream car, travel the world, feel better about yourself, or whatever else it is that you have on your bucket list.
And this is exactly where my Facebook prospector is missing the mark so badly. She’s forgetting that in my story, she’s not the main character. I am…
Successful MLM recruiting requires completely removing yourself from the equation.
That’s right. It’s not about you at ALL. MLM recruiting, when done right, is ALL about your prospect.
So, really the best thing you can do is to just listen. Let your prospect pour their heart out.
Being a good listener is such a rare virtue in today’s self-absorbed world, and if you only let them talk, you’ll be amazed at how your prospect will open up about their problems.
Once you know their specific pains, all you have to do when they’re done talking is to simply say, “Good news! I have the solution! I can help you!”
And then you give them the remedy… Your opportunity or product. That’s MLM recruiting done RIGHT.
I hope you see the difference!
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PS: If your company does not provide you with a step-by-step system you can use to generate sign-ups and sales for your MLM or Internet network marketing business, you may want to take a peek at this…(Unless you’re already generating 50+ quality leads a day for your MLM.)
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