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When I was just starting out doing MLM online and my sales funnel wasn’t very automated yet, I, like most other new network marketers, spent a substantial amount of time communicating with leads one on one.
I was, however, doing it all wrong. What I’m going to share with you next may make you laugh – or, if you’ve ever made any of these mistakes yourself, you may shake your head in recognition!
The Dos And Don’ts Of Recruiting For Your MLM Online
As a new marketer, as I started becoming more and more visible online, especially on the social networks, my subscriber list naturally grew. And so did the content of my email inbox.
Increasingly more prospects (many of whom weren’t even leads yet) started emailing me asking questions.
Now, it’s pretty cool when that happens… When people start showing interest in working with you, that’s a surefire sign that you are doing something right.
If you’re building your MLM online and you’re experiencing this right now, do a little victory dance because that means you’re on the right track.
You just need to know how to monetize all the attention. I didn’t…
Boy, did I have it backwards…
You see, a lot of the people emailing me were simply asking for advice – they weren’t even pretending to be interested in joining me. They just wanted free help.
And the nice, caring, helpful gal that I was (I still am…just wiser now :) I responded to each and every inquiry with gusto. I mean, I spent hours, literally, every day replying to all the emails.
Now why in the world would I do that?
For one, I had a misconstrued sense of duty. I thought it would be “not nice” to ignore any emails. I didn’t want to hurt anyone’s feelings.
Second, I was under the illusion that engaging in communication with my leads via email, answering their questions and pointing them to the next step, was going to make them take action and join me. (Ha-ha.)
After weeks of trying to “prospect” this way via email, I came to the realization that what I was doing wasn’t working. Because none of the people writing me with questions ever ended up getting started!
Interesting, isn’t it? Turned out they were only curious, not serious.
Here’s what I did next…
First of all, I made sure that the email account my leads responded to was one that I used only for my business and exclusively for the purpose of communicating with prospects.
What I did was I created a brand new email account over at google.com…or a “Gmail” as it is called.
The reason you’ll want to use Gmail rather than say yahoo or hotmail, is because Gmail allows you to see the first sentence in the message that you receive without even having to open the email.
This way you can, with a glance, get an idea of its content, something which is going to save you a ton of time as your subscriber list continues to grow.
Many messages you’ll be able to delete without even having to open them. Like the ones starting with a sentence like “You @&**%#$*! You are a scam artist and your company sucks!”
(If you’re marketing your MLM online, expect to get some of those, too. It goes with the territory.)
When it came to writing prospects back, I changed my strategy completely.
I stepped out of my comfort zone big time. (As you may have guessed by now, the truth was I was scared to get on the phone with people.)
I stopped writing long epistles in response and instead began to reply with these two words: CALL ME. That was it. “Call me!” followed by my phone number.
Guess what happened next?
If you think that my phone started ringing off the hook, you’re mistaken. A few people called, true, and some of them I was actually able to close on the spot. (Turned out I wasn’t as bad on the phone as I’d thought!)
On the phone, you see, I was able to demonstrate posture and leadership in a way I was not able to when trying to recruit via email.
But the vast, vast majority of the people that emailed me about my MLM online business, did NOT take me up on the offer to talk on the phone.
Are you surprised? I’m not. Not today, looking back.
You see, those that aren’t serious aren’t going to pick up the phone and have a real conversation. They’ll waste your time with lengthy email inquires but they won’t get on the phone.
The great thing was that this freed up a lot of my time. No longer did I spend hours every day responding to emails from Curious Georges. And yet, I wasn’t being rude or uncaring by not writing back. I did write my prospects back – but I also called them to task.
I basically said, “show me first that you’re worthy of my time.” I gave them the option, and hey, if they didn’t go for it, it was their problem, not mine. It put the ball back in their court where it belonged.
“Call me” became a powerful qualifier – a real game changer for my business.
Guilt, be gone. Wasted time, be gone. I was back in control, and that was a liberating feeling!
If you want to survive in the world of MLM online, there’s one thing you need to learn how to do.
You’ll need to start creating what one of my mentors calls “barriers of entry”.
As your organization builds and your customer base grows, you are going to have to become increasingly more organized and effective, better and better at creating qualifiers, and more and more careful about how and with whom you spend your time.
You see, what happens when you take your MLM online is that all of a sudden heaps of people now have access to you that didn’t have access to you before.
People across the world who previously didn’t even know you existed, start noticing you, following you, and looking to your for advice.
Of course, that’s a GREAT thing. You want that. You want to reach potential customers quickly and easily. You want prospects to come to you rather than you having to go after them.
But it can become a big Pandoras Box if you let it. If you try to be “nice” and cater to everyone’s needs, giving free advice and coaching to everyone who contacts you, you’ll lose your mind.
You must guard yourself against vampires of your time or you’ll die a slow and painful death of exhaustion.
This may not even require that much extra effort. In my case two simple words in my email replies was all it took to sift the wheat from the chaff: “Call me.” You, too, may want to give this a shot!
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