In Internet network marketing, first impressions are of critical importance. Like it or not, you really only have a few seconds to grab your prospect’s attention. Otherwise, Mr. Prospect will be on his merry way, clicking on the next link, or banner… Ads that aren’t yours.
That being said, what I want to do in this post is to draw your attention to some areas of your online presence that you should be paying special attention to as you go about building your Internet network marketing business. This, to ensure you keep your prospect on your page for as long as possible.
Internet Network Marketing And Your Blog.
Put yourself in your prospect’s shoes for a minute: What’s the impression they get the instant they land on your blog? I don’t mean after they’ve poked around for a while and read some of your posts, but within the first few seconds of landing on your blog home page.
Contrary to a more traditional MLM business where potential business partners may meet over a cup of coffee at a local diner and talk at length, in Internet network marketing you have very little time to make an initial impact.
Ask yourself, “Is my blog friendly, personal, inviting, professional looking…? Are my photos of good quality? Am I able to build trust and credibility almost instantly?”
Also, do you have an enticing give-away easily visible on your blog – such as an eBook or a report – which compels your visitors to put in their email and become a lead in your funnel?
These are all questions you need to be able to answer in the affirmative if you want to succeed massively in Internet network marketing.
What Does Your Facebook Fan Page Say About You? “Professional” Or “Amateur”?
With your Facebook page you obviously don’t have the same creative ability as with your blog. Still, you’ll want to make the absolutely most out of it.
You may be in Internet network marketing, but our niche is no different than traditional MLM in that people connect with and relate to other people rather than to companies or products.
It goes without saying, then, that your profile picture should be of your face, not of your company logo, pin, or products. Your prospect wants to see who they’re dealing with – that there’s a person and a name behind the business.
As for your timeline picture, think of this, too, as an opportunity to connect with your prospect. Rather than downloading some generic landscape photo from the internet, how about creating a collage, using personal photos from your life?
Don’t know how to do this? You can easily get a freelancer on Odesk to work their magic for you very cost efficiently!
The Look of Your Auto Responders…Much Ado About Nothing, Or Critical To Your Success?
When it comes to the look of your auto responders, unappealing, wordy messages with thick paragraphs and ugly links aren’t gonna cut it – no matter how great the content is.
Here are a couple of specific real life examples that illustrate how much first impressions matter in this regard:
One of my new reps, Jane, just sponsored her first member into her business.
And – get this – she was told by her new rep that what was the determining factor, what made her decide to join Jane and not someone else, was the inviting, attractive look and feel of Jane’s auto responder messages!
Another example: I recently ran a test to see what kind of difference the look and feel of my auto reponders would make in the click-through rate.
My test showed me that when I was using regular, plain messages without visuals or any “fancy” design, only between 5.9% and 9.3% of my subscribers found their way to the link I was advertising toward the end of the message (screen shot above).
But when I swapped the plain text message with an attractive looking template, the click-through rate spiked to 17.9%!
My educated guess is that the reason so many more people clicked the link this time around, is because now they actually bothered to READ the message – they didn’t just open the email, have a negative – or at best neutral – reaction to the appearance of it, and delete it!
So…if you’re someone who’s got the ball rolling and you’re already generating leads for your Internet network marketing business, perhaps now is the time to give your auto responders a makeover.
Here’s a great illustration of how much first impressions matter in Internet network marketing.
My friend Jimmy Davis, who’s made millions in the Internet network marketing niche, points out that to have an online presence that doesn’t look presentable, is the equivalent to, in the offline world, to schedule a meeting with a potential client at a coffee shop, and as they watch you from the window, you pull up in an old, dirty, run-down car…
As you sit down with Mr. Prospect and begin to explain how your opportunity is going to solve all his money problems and give him all the desires of his heart, how inclined do you think he is going to be to believe you?
On the other hand, if he saw you arrive in a $250K Ferrari, do you think this might help your credibility somewhat?
The answer is obvious.
Which is why in Internet network marketing – just as in the offline world – you want to make sure you’re driving a nice car and wearing your best suit (or dress, he-he) during your initial meeting with potential clients online.
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PS: If your company does not provide you with a step-by-step system you can use to generate sign-ups and sales for your MLM or Internet network marketing business, you may want to take a peek at this…(Unless you’re already generating 50+ quality leads a day for your MLM.)
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