Today, let’s look at how to get leads for your MLM opportunity with banners.
This is a marketing method that has the potential to produce some really great results once you just find that “sweet spot”…which requires a bit of testing first, but heck, that’s what marketing is all about, right? Testing and tweaking!
So let’s talk about how to set yourself up for success with banner advertising so you can get high quality leads for your MLM opportunity – plus, let’s look at how to avoid some mistakes that could cost you.
Marketing Your MLM Opportunity With Banners
First of all, the banner itself. Flashy looking banners displaying photos of sports cars, luxury travel and piles of cash is not the way to go.
They convey the idea that your MLM opportunity is a “get rich quick scheme”, which is probably not what you want your prospects to think…
What’s going to give you the highest quality leads in my experience are personalized, unique banners – banners that stand out and are different than those of everyone else out there.
Look at the website you’re going to be advertising on and pay attention to what the banners on that site look like. Then make yours look completely different…
The most highly converting banners are those with a person on it – a human face. And not the glossy face of some istock model but a “real” face…preferably your own.
If you absolutely cannot stand the thought of having your photo on a banner, then sure, don’t do it – but don’t think you have to be extremely photogenic to make this work for you.
It’s not about looks, rather it’s about being relatable… about making a connection with your prospect the moment they first lay eyes on your ad.
How to turn clicks into leads and reps for your MLM opportunity.
In order to get the clicks on your banner to convert into actual leads for your MLM opportunity, you need to make sure your banner is congruent with the picture(s) and the story you’re telling on your lead capture page.
The “conversation” must continue from banner ad to capture page to sales pages and throughout your entire sales funnel. You need to give your prospects exactly what they expect each step of the way, or you’ll quickly lose them. I other words, there can’t be a disconnect.
If you don’t want to put yourself out there on a banner or on a lead capture page, consider marketing someone else’s story, such as your upline’s.
Your leads, of course, want to know that your MLM opportunity is actually working for the people involved with it! Which is why, before you’ve got results of your own, marketing the story of a successful upline might be the solution.
The process of getting your banners created.
You can create your banners in Adobe Photoshop Elements like I do, or if you are not artistically inclined, consider outsourcing the task to someone on Odesk.
You should be able to get a nice looking banner created for no more than $5-10.
I recommend you get several different sizes done while you are at it, maybe also with slight variations in wording and pictures so that you can do some testing and see what gives you the best results.
But before you get started on creating your banners, you need to know not only what your sales funnel is going to be like so as to make sure the banner is congruent with it, but you also need to know exactly where you are going to advertise.
This, so you know what size your banner should be, and whether it should be static (still) or animated (flashing).
Finding the best websites for your banners.
Here’s how I find the best websites to advertise on: I go to Google.com on and do a search on a keyword phrase related to what I’m promoting. If my offer is my primary, MLM opportunity, I’ll google a phrase like, “home business opportunities”, “MLM companies”, “MLM opportunity”, and variations of those phrases.
Next, I go in on the various websites or blogs that show up on the first page in the organic listings for the various keyword phrases.
The higher ranked the page is, the better, because this means more traffic. Then, on these websites or blogs, I’ll look around to see if I spot any banner ads.
If I do, that’s a definite sign that they accept advertising on the site. I then look for a link that says, “Advertise With Us” or something similar.
This is how I find information on pricing, advertising availability, and options as far as banner sizes go. Pricing can vary greatly – from around 50 bucks, to hundreds, even thousands of dollars for a single campaign (!)
Well, this should be enough to get you started… Next time, we’ll finish our discussion to get leads for your MLM opportunity with banner ads. Also, be sure to watch video above for many more tips!
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PS: When marketing your MLM opportunity online, whether it be with banners or any other strategy, it’s critical that you know what keywords your prospects are actually typing into Google – or no one will be able to find you! I highly recommend you check out Market Samurai, a fantastic tool that I myself use religiously any time I do keyword research. You can take a free test drive here.
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