In my post a couple of days ago I trained on how to get leads for your MLM opportunity with personalized banner ads, and as promised here’s part 2.
Today, let’s briefly go over a few more important things to keep in mind as you go about doing your research on where exactly to place your banners.
I know you’re eager to get started, but it’s so, so important to always do your homework before spending any money on ads, so that you can build your MLM opportunity for longevity and not run out of advertising funds before you’ve become profitable.
Marketing Your MLM Opportunity With Banners: CPC or CPM?
Okay, so say you’ve found several websites that look good and where you think you may want to advertise… You’re now in the “Advertise” section on the site (as explained in my last post), and you see that you have a choice between CPC (“cost per click”) or CPM (“advert cost per thousand views”).
Which is a better choice for your MLM opportunity?
If given a choice, you’ll always want to choose CPC.
This way you’ll only pay when people actually click on your banner and won’t be charged for simply having your banner displayed – even if no one clicks on it. (Each time a banner is displayed, it’s called an “impression” or a “view”.)
Sometimes the only option listed on the website will be CPM. Still, it doesn’t hurt contact the site owner to see if perhaps they will agree to let you run a CPC campaign.
If you do end up going with CPM, it’s crucial that you don’t opt to place your banner “below the fold”.
You see, if you’re being charged for impressions (CPM) rather than clicks (CPC), and on top of that your banner is below the fold where most page visitors don’t even go, here’s what’s gonna happen:
Whenever the page loads, your banner gets an “impression” – which you’re charged for. BUT no one actually sees your banner unless they scroll down to that part of the page…! :(
No, needless to say, you want to have your banner displayed in a place on the website where it will bring you tons of clicks, leads and sign-ups for your MLM opportunity.
That’s not to say you should never choose to advertise below the fold – sometimes that’s all that’s available or the only option that’s within your budget. But the combination of below the fold and CMP is not a good one.
Another thing (and I touched on this in the first part of this post) is that if you’re new in the game, you never want to spend too much on a single banner starting out or on advertising on a single website.
Rather, get a few different banners out on a few different sites…also try different sizes, perhaps some static (still), some animated (flashing), some above the fold, some below, and CPC whenever it’s available. Because you’re just testing right now.
Also, you need to track your results carefully so you know what’s actually producing leads and profit for you.
All this means is that you submit a tiny piece of tracking code to the website owner together with your banner. (See video above)
As your banner campaigns start running, the website owners will email you your stats regularly so that you know how your banners are performing.
Once you’ve found a website where you’re getting actual leads and sales for your MLM opportunity, consider investing in a bigger size banner in a more prominent place on the same site where even more page visitors will see it.
Or take your banner to a “bigger, better” website in the same niche where advertising is going to be a bit more costly but where you are also likely to get more traffic, leads and sales, and a higher ROI (Return On Investment).
The bottom line is that once you discover what works for you on a smaller scale and have eliminated most of the risk factors, you can ramp it up and repeat what you did on a bigger scale. And finally –
When marketing your MLM opportunity with banner ads – as with any other form of marketing – don’t rely solely on this one strategy.
You want to focus on a few different strategies – not too many, but at the same time, also don’t put all your eggs in one marketing basket.
And be patient. Be prepared to do a fair amount of testing before you find that “sweet spot”.
Remember the 80/20 rule of marketing: 80% of what you do won’t make you profitable but of the 20% that does yield results, it just may bring you heaps of reps and customers for your MLM opportunity! :)
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