In the movie, “The Karate Kid”, the Martial Art Master tells the boy he needs to get focused. When the boy insists he already is focused, the Master responds, “Your focus needs more focus.”
Cute. Humorous. And quite profound.
If you’re someone learning to market your MLM online – in an industry with a constant, seemingly endless onslaught of new “must have” offers, products and opportunities – then the same likely holds true for you. You don’t just need to get focused…you need to give your focus more focus.
Dealing With Overwhelm (Good News, Bad News).
A couple of days ago I did I call for the MLSP community where my topic was how to get focused, and in today’s post I’m going to share with you some of my notes from that call.
I think we can safely say that one of the biggest challenges for us Internet network marketers is exactly that: To get focused.
To know how to best spend our time and money, what courses and memberships to buy and which we can safely skip…simply put, just how to get focused on a daily basis.
The bad news is that all the info isn’t going away any time soon. We do after all live in the information age, and there’s not a whole lot we can do about that.
The good news is that you CAN learn to navigate your way through the information jungle. You CAN get focused.
There’s a small, four-letter word that will help you do just that. That word is…drum roll, please…“Plan”.
Having A Plan Will Help You Get Focused
As I said on my training call for MLSP, I believe the main reason marketers can’t seem to get focused today is because they don’t have a Plan. I’m not talking about a plan, or plans, but a Plan. With capital P. Big difference.
To use an example from my own life, I recently chose not to participate in a major, industry-wide affiliate launch even though “everyone else” was doing it.
To be part of this launch may have fit my plan to make money, but it didn’t fit my Plan, which, for the next 90 days is to truly get focused on building my own brand and expanding my own product line.
On the other hand, a couple of months back, when Ray Higdon asked me to participate in his launch of Pro Blog Academy, I decided to get on board.
I didn’t know about it until the last minute, but when the opportunity presented itself, I knew it was for me.
The reason being that, for some time now, it’s been in my Plan to increase the lead flow from my blog. So when the opportunity to study, and to promote, Ray’s blogging course presented itself, it was just perfect.
What I’m saying in this: When you know exactly what you want, you’ll recognize if an “opportunity” really is an opportunity, or just a distraction.
On the other hand –
How can you get focused if you don’t know where you’re going?
You’ll constantly be distracted by every new “shiny object”. And you won’t know whether to pay attention or not because you don’t know whether it is going to bring you closer to or further away from your goals!
Think about it: If you’re hitch-hiking from LA to Washington DC, what’s the first thing you’re gonna ask the driver who pulls over? Where he’s going, right? You want to make sure he’s going to take you closer to your destination! If he’s going to Mexico, you don’t get in!
This, I think, is the problem with so many folks marketing online today:
They get in the car without thinking about where it’s going. Just because the car looks nice or the driver is cool, or because everyone else says that’s a car you should get into.
And this is also why they can’t seem to get focused!
“Financial freedom” is not a plan. It’s wishful thinking.
In order to get focused, you need to ask yourself what “financial freedom” actually looks like, to YOU.
Does it mean being a top earner with your company? Being a speaker and having your own products?
How about building a team? How big? What’s your income goal? How many reps do you need in your team to achieve this income?
Is particpating in affiliate lauches part of your Plan, or not? Are you looking for residual income? If so, how much?
If your goal is to become the #1 earner with your company, the Plan you’ll follow to get there will obviously be different than if you’re just looking for some additional income to add to your retirement.
Golden Opportunity Or Evil Distraction?
To get focused on your Plan, doesn’t mean you close yourself off to opportunites.
It just means, like I said before, that when one is put in front of you, you’ll know better whether it’s an actual opportunity or merely a distraction.
Also, in my experience, what’s so amazing when you truly get focused on your goals and you go after them with passion, is that opportunities – golden opportunities – start to appear out of nowhere.
As an example, at an event in Orlando recently where I was one of the presenters, a sought-after speaker trainer did a segment on professional speaking.
Professional speaking is part of my Plan, so when Dave, the trainer, announced a program at the event for those wanting to learn to speak professionally, I invested in it without batting an eye. But this was also the only product I purchased at the event! (And there were many offered!)
You Don’t Have To Do It All Right Now.
When it comes to your marketing strategies, to feel less overwhelmed, it’s critical that you get focused on just one or two methods for starters.
Say, for instance, you conclude that your strategy is going to be blogging, then you only need to attend webinars, watch video tutorials, read emails or buy courses pertaining to the topic of blogging. All the other marketing strategies you stay away from…for now.
So many folks run around like a chicken with its head cut off, afraid they’ll be missing out if they don’t “do it all” right now.
But trust me…six or twelve months from now, or however long it may take you to master your strategy of choice, when you do decide to get focused on something new, there will still be plenty of training easily accessible to you on the topic.
If anything, the training will be even better!
So to sum it up –
To get focused in your business is a matter of knowing exactly what you want.
Then, put this down in writing, set deadlines for yourself, look at it every day, and cut anything and everything which doesn’t align with your Plan.
Always ask yourself, “Is this something that’s going to take me closer to or futher away from my goals?”.
Now whenever you do decide to ignore an “opportunity”, you’ll feel so much less guilty. Because you know where you’re going, and you are making deliberate decisions.
You now have a carefully thought-out Plan for where you’ll be in 90 days, 6 months, 12 months, 24 months, 5 years from now. You know the road that’s going to take you there, and all those other cars that aren’t going in the direction of your end destination…well, you simply let them pass you by!
That’s how to get focused in Internet network marketing.
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