One thing is to come up with a great money making idea but to turn it into actual profits, that’s quite another.
And the problem with so many of the ideas that unexpectedly come to us is that, well, we forget them just as suddenly.
How many times hasn’t it happened to you that you wake up in the middle of the night with the most amazing money making idea but you don’t write it down, reasoning with yourself that “I’ll remember it in the morning”…?
But DO you in fact remember it the next morning? ;)
”Help! Who Stole My Money Making Idea?”
As entrepreneurs we’re creative and inquisitive by nature, and when we do a lot of thinking, sometimes we get really good ideas.
Occasionally our brains even come up with truly brilliant stuff that can potentially bring about tremendous revenue and/or positively impact lives all across the globe. But that’s only if the ideas are carried out!
And of course we can’t carry out a money making idea if the idea is gone. So then…what’s the reason we lose those ideas in the first place? And, most importantly, is there anything we can do to prevent it from happening?
In today’s brief post I’d like to share a simple, quick, uber practical tip you can use to make sure that next time a money making idea comes to you, you capture it and keep it forever…
What Really Happened To Your Incredible Idea (Meet Doug Bench).
As I’m writing this I’m attending a marketing seminar in Southern California.
One of the speakers, Doug Bench, a specialist on the workings of the human brain, shared some facts today that should be interesting to anyone wanting to turn a money making idea into an actual money making product.
He started out painting the picture of why it is we so often can’t remember our ideas.
“What happens any time you learn something new,” Doug explained (I’m paraphrasing), “is that the brain stores the info in its short term memory. It may be the best money making idea in the world, but the brain doesn’t know that.”
“The brain isn’t able to distinguish between what’s important and what isn’t, and so, after anywhere from a few seconds to a few minutes, the brain shuts off the idea in order to preserve energy.”
He continued, “The brain stores the information for an average of 43 seconds. That’s it. So you really only have 43 seconds, and then the idea in all its uncontaminated brilliance is gone forever.”
So there you have it. That’s the scientific explanation of why that great money making idea you had came and went so quickly!
Doug Bench should know by the way: He’s read over 400 books on how the brain works, is a public speaker, an author, and comes with the endorsement of personal development gurus like Jack Canfield and many others.
How To Never Lose Another Money Making Idea Ever Again.
“Are you ready for the solution?” Doug then asked the audience, proceeding to pull something out of his pocket. Yes, we were ready…
In his hand Doug held…a small voice recorder!
“This right here…” he said. “Do you have any idea how valuable this can become to your business? You’ll want to take it with you everywhere that you go.
Never give a money making idea a chance to slip away again – capture it immediately on your voice recorder while it’s still fresh in your mind, and before your brain shuts it off.”
Doug then shared the exact monetary value (it was several million dollars) of the ideas he himself has recorded and kept on the particular voice recorder he was showing us.
So simple really. And so brilliant…
It was at this point I reached into my purse to make sure I’d remembered to bring my own little voice recorder… I pulled it out discreetly and gazed at it – it looked identical to Doug’s.
The funny thing was that I’d only purchased it a couple of weeks ago: For some reason I’d felt strangely convicted that I needed to get a voice recorder because too many of my ideas had been slipping away lately…
Coincidence? Or confirmation?
(I’ve got my own theory, but we won’t go there right now.)
Let me ask you a question, though… How seriously do you take your business? Are you so serious that if you don’t already have a voice recorder, you’re going to take action now and go get one, so that you, too, can stand ready to capture your next money making idea?
I hope the answer is a resounding yes… Onward and upward.
<<<<< If you enjoyed this post, por favor take a sec to share, tweet, and Google+ it so that others can benefit from it, too. Also, be sure to leave me a comment below – remember, just by leaving a comment you could actually be the lucky winner of one of my training products!
PS: Are you using Market Samurai yet? Market Samurai is the industry leader in keyword research, and it’s a fantastic tool I myself just recently started using – this tool shows you how to rank on the first page of Google for free! Try it out for free here.
5x Award Winning Marketer
Industry Top Earner