For several months now I’ve been watching people jump on the Empower Network bandwagon. In fact, they’re still jumping.
It may have quieted down ever so little, however, I still have students and reps regularly approaching me, asking for my opinion on Empower…
So I thought I’d throw in my two cents. Especially since I recently had the opportunity to have a long, face-to-face conversation with David Wood himself about all this. Empower Network, of course, is David’s brain child.
It was a lively conversation on the beach over a few glasses of wine, and I know you’re dying to hear more… I promise I’ll get back to it in a moment.
But first, allow me to set the record straight…
I Personally Know People Who Are Making Good Money With Empower Network. Yes, I Admit it.
BUT these folks aren’t newbies. They aren’t “newbies who are now making money online for the first time with Empower Network” – which has sort of become the official EN pitch, as Empower Network is supposed to be the opportunity that finally offers everyone a level playing field.
No, these people are established marketers, top earners who came in to Empower Network with existing lists - big lists – that they then marketed EN to and made good money from very quickly as a result. Not that I have an issue with that…I don’t.
What I find troubling, though, is when I see aspiring industry leaders promoting Empower Network like there’s no tomorrow. And there’s been a lot of that over the last few months.
I believe that if you, as an up-and-comer who’s actively working on building your own brand, are at the same time aggressively pitching Empower Network all over the place, you’re missing the big picture.
It’s a little different when you’re first starting out and you haven’t began building your own brand yet, when you don’t have any results of your own yet. Then you may need to “borrow” someone else’s success story while creating your own.
But when you’re an aspiring leader yourself?! When you’ve got your own personalized sales funnel, when you’ve got some income results, a growing downline and a flourishing internet presence, then, it’s a different story.
And this is also why I tell up-and-coming leaders that I coach, who come to me for advice, that they may want to pass on Empower Network.
But back to my spirited discussion with David Wood about Empower Network.
The conversation took place during a trip I recently took to Costa Rica. David, who you may know, lives in Costa Rica, and he showed up at beach party that my good friend and mentor Jay Kubassek had put together on the final night of our company’s mastermind retreat.
David and I talked for something like two hours, if not more, about Empower Network, and the pros and cons of using a cookie cutter system where everyone uses the same pages and funnels. In EN, of course, the members all market David up-front – David Wood, the homeless van man turned Internet millionaire.
During our discussion, David argued, not surprisingly, that Empower Network is the solution for all the newbies who don’t know how to brand themselves. “Because not everyone’s like you, Lena”, he pointed out.
Let me hurry to say that David is a very likable guy, and that I have no doubt he created Empower Network to help people.
I have nothing against Empower Network per se, or against David personally. In fact, I think he’s brilliant – kinda like a “mad scientist” – and I’m in awe of everything he has accomplished in such a short period of time.
I just don’t think Empower Network is for aspiring leaders, that’s all.
Because I don’t think it’s a good idea to put your marketing dollars and sweat equity towards building someone else’s brand, be that “someone else” David Wood or whoever.
Even as you start out you have to make a choice about who you’re going to brand – yourself or someone else. Like I said to David, Empower may be a place to begin for the rookie, but I don’t see how it can fit into the long-term strategy of an up-and-comer who’s trying to set himself apart.
Whether rookies actually are making oodles of cash with Empower Network, well, that’s a discussion for another day.
I’m not saying they aren’t, I just don’t personally know of any.
My point simply is – and I trust it has come through in this post – that if you see yourself as an up-and-coming leader in this industry, then what you need isn’t to jump on another opportunity but to focus on building your Internet presence.
Stand out, dare to be different, and your chances of success will increase dramatically.
Building your own brand is the only thing that has true and lasting value – and it has value regardless of what happens on your team, in your company, the industry, or the world economy.
Of course David Wood knows this, and this is why he, from day one, even as a “newbie”, has been focusing on building HIS personal brand.
Just something to think about…
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PS: To take a look at the system and training David Wood used to learn to market, and to brand himself back when he was new, before Empower Network…in a very real sense the marketing platform he owes his success to…click here…(Unless you’re already generating enough leads and also know how to stand out from the masses.)
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