How do you attract people into your home business or MLM when you aren’t yet “successful”? If it’s true – and it is – that success in MLM is all about being the Leader that your prospects are looking for, how do you get them to see you as that Leader while you’re still brand new?
I mean, it’s easy when you got the results…when you’ve got the awards and the screenshots of checks and wire transfers, when you’ve got thousands of followers on Facebook and subscribers on YouTube…but before you get to that point…?
This is often the big “catch-22″ for new distributors: They’ve got to “have results” in order to be able to sponsor people, but at the same time they need to sponsor people to get results in the first place! So what’s poor rookie to do?
Okay, first of all, stop using the word “rookie” (or “newbie”). Remove it, kill it…abolish it from your vocabulary forever. Put a rubber band around your wrist and snap yourself (hard) if you ever use that word about yourself again (or phrases like “if I make money”, “I can’t afford it”, and the likes).
That will remind you to stop demoting yourself and subconsciously programming yourself to believe you aren’t good enough to be a Leader.
So, now that we’re past that hurdle, here’s what you do…three things:
1.) Start building your own brand from Day One. Your internet presence (your blog, Twitter, YouTube, LinkedIn, Facebook etc) should be promoting “You the Leader”, NOT your MLM company.
Using your company logo as Facebook avatar, making your Facebook fan page about your company or your products, using the name of your MLM in your email address (i.e. XYZcompanyrocks@gmail.com) – all of that, it’s like carrying a billboard around that reads, “Amateur”.
No. You should be building You Inc. You are your business. You are the Leader.
2.) Commit to excellence. Study your craft. Become ridiculously good at marketing. This is a life long pursuit, and if you truly want to master it, you’ve got to live it, eat it and breathe it ’till you’re obsessed with it.
3.) Take on a role of leadership whenever you interact with your prospects – be it on the phone, in an email, on Facebook or wherever. That you can only do effectively if you’ve got points 1 and 2 down: your internet presence must be personal, not replicated, and you must have something of value to offer your prospect.
You don’t need to know a LOT (yet) but you’ve got to know more than your prospect! You need to have some solution that they have yet to discover. This automatically puts you in a position of authority – you become the advisor, the person they go to for advice.
These three points outline in very simple terms how you look “successful” before you have tangible results. This is exactly what I did when I was brand new in the industry and had yet to make my first sale.
1.) I never promoted my MLM directly. I was always very conscious about building my brand – not my company’s brand. This made me look “strong”, “confident” and “leader like” in the eyes of my prospect.
2.) I applied myself to my craft. I was committed to becoming great at what I do. To my prospects, I looked like a true expert and therefore an authority – even if, in the beginning, I only knew a little more than they did.
3.) I put on my leadership hat whenever I interacted with prospects. And because my internet presence spoke of uniqueness, expertise and transparency, and because I “knew stuff” and was actually in a position to help others, this wasn’t difficult at all.
Guess what happened…? My contacts started paying attention when I gave “recommendations”…when I gave them direction on what to do and what action steps to take, they listened. Because they trusted me, liked me, and respected me.
This is how I started getting leads and customers…and before long, real results. The snowball was rolling. Slowly at first, then faster and faster. And – get this – before I knew it I had the coveted pictures of awards and screenshots of checks and wire transfers…!
That’s “all” there is to achieving success in MLM. In an industry where everyone is just out to “get”, and where people are starved for leadership, seek to offer value and solutions, to give rather than take, and to step up to the plate and be a person of authority.
“You can get everything in life you want if you will just help enough other people get what they want”. This famous Zig Ziglar quote, in the context of what I just shared in this post, becomes not only a possibility but a certainty.
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