Archive for the ‘Marketing Systems’ Category

Dazed, lost and confused…? Here’s what to do when overwhelmed – AND marketing on a shoestring budget

Friday, March 9th, 2012

Knowing what to do next and how to prioritize your priorities as home business owners, well, it can be a challenge for the best of us.
 
The other day one of my very astute “Her Success Blueprint” students, Carmen, left a nice message for me on my Facebook page, asking for some direction with her marketing.
 
I decided to write this message in response to her questions so that it can benefit others, too, who may be wondering the same. For sure, these are common questions that pretty much all new home business owners have!
 
Carmen was basically asking, “What now?” She’s read my eBook, she’s diligently studying the resources in the back of the book, she’s following my daily marketing newsletters…
 
But where does she actually start? What should she DO specifically to get her business up and running?
 
Very important questions! In particular, Carmen was looking for some ideas for a shoe string budget, so let’s look at that now. And let’s see if I can help her – and you – get a bit of a clearer sense of direction. Pin-point the non-negotiables as it were.
 
As you may remember, in “Her Success Blueprint” I talk about the importance of having a 90 day plan…you absolutely must, must, plan ahead. (Go back and reread that part if you need to. It’s in Section III, ‘Your Plan’…then go to Part 2, “Building Your Empire”.)
 
 
CHOOSE YOUR MARKETING STRATEGIES.
 
Next, you need to choose a marketing strategy, or strategies. If you’re on a shoestring budget (say $100-$300 a month), you’ll have to go with the “free” or “low cost” stuff.
 
Some ideas would be: Article or video marketing, blogging or press releases.
 
Choose one or two strategies that you can see yourself getting really passionate about and then seek to become a true expert in that strategy.
 
Say you’ve decided that blogging is “it” for you. Then make it your daily pursuit to consume every webinar, marketing call and course that you can get your hands on on this topic. Eat, breathe and live blogging. Seriously!
 
 
MAKE YOUR CONTENT GO VIRAL.
 
Be sure to utilize TribePRO - truly a “must” if you plan to do any kind of content marketing! But get the paid version, not the free one, because only the paid version lets you automate the process of sharing others’ content (they’ll then do the same for you).
 
You may remember Rhonda from my book, a successful consultant in the UK that I trained in my primary business, who built her entire business with free blogging strategies. But, very importantly, she used TribePRO from day one to make her content go viral all over the web.
 
Regardless of what marketing strategy or strategies you go for – paid or free – there are a couple of items that you’ve got to add to your “to do” list:
 
 
NON-NEGOTIABLE #1: YOUR BLOG.
 
1.) You need to have a blog. Even if you aren’t planning to using blogging as a primary marketing strategy, you still need a blog. I’d go so far as to say that your blog is your most valuable asset as a marketer.
 
It’s your home base, the place where your prospects go to learn more about you and how you can help them.
 
You should be posting fresh content on your blog 2-6 times a week. Keep bringing your prospects back to your blog to build trust and credibility. This, as you may remember from my book, is the real purpose of content and social media marketing.
 
As for the blogging platform itself, I highly recommend you go with WordPress.org (“self-hosted”, not free, but not very costly, either, however you will need to outsource the set-up as it is pretty “techy”, and this could cost a little. It’s money well spent, though!)
 
If you simply cannot fit .org into your budget no matter what, then use the free version, WordPress.com. But this really is your last resort because the .org version gives you so many more options as far as layout, look and design goes, and it just looks a lot more professional.
 
But hey, you do what you can and you start where you’re at, right?!
 
 
NON-NEGOTIABLE #2: YOUR FACEBOOK FAN PAGE.
 
2.) You need to have Facebook fan page (also called “business page”). This is separate from your Facebook profile, and anyone can set this up on Facebook. It’s free by the way.
 
Every business these days has a Facebook fan page, and if you learn how to “work it” you can start generating some free leads this way, too.
 
For more on what your Facbeook fan page should look like and what type of content to post on it (no, it should NOT be about your products or opportunity!), click HERE to read a useful blog post I wrote on the topic.
 
Those two – your blog and your Facebook fan page – are the only “web pages” you need for starters other than the pages in your sales funnel. But you obviously also need to have a sales/marketing funnel as well…
 
 
YOUR MARKETING SYSTEM & SALES FUNNEL.
 
You need a funnel that consists of a lead capture page, sales pages and auto responder messages. For this I highly recommend MLSP - I simply don’t know of a more user friendly system out there.
 
It comes with training, too, which will allow you to dig into various marketing strategies and become a true master at Attraction Marketing and it can be used with any MLM or network marketing opportunity.
 
Note: You’ll need to have your funnel set up and ready to receive leads before you start driving traffic into it!
 
If your marketing strategy of choice is video marketing, then obviously you need a YouTube channel as well (also free).
 
Now…once you’ve made sure you’ve set aside a budget for TribePRO and MLSP, also preferably WordPress.org (if you are going to use blogging as one of your main lead generation strategies, then .org truly is your only option)…
 
…then, if your budget allows it, think about outsourcing some article or press release writing to someone on Odesk or in The Warrior Forum. And if your budget doesn’t allow it…? Yeah, you guessed it. You’ll have to do it yourself.
 
 
HOW TO USE AFFILIATE MARKETING.
 
Carmen also asked about the use of affiliate marketing…another great question. It is very important to start monetize your list with affiliate programs as soon as possible, and I suggest you start by adding affiliate links on your blog – you can have a resource section like I have on mine.
 
You can also have banners on your blog for some of your favorite affiliate products.
 
The other place where I use affiliate marketing is in my auto responder messages.
 
With a marketing platform like MLSP, you will be able to easily add your affiliate links in your MLSP back office so that you instantly start earning commissions on every MLSP member that you bring in when they again go in their back office and purchase any of those same affiliate products!
 
The commissions are then traced back to, and paid out to…YOU! (Do a little money dance, now!)
 
As you set up your MLSP auto responder messages, which are pre-written but which you can personalize over time and at your own pace, the system also automatically inserts your affiliate links into the messages.
 
This is yet another way to monetize your subscribers/leads, and it will save you a lot of time that you don’t have to do this yourself!
 
 
ACTION, ACTION, ACTION.
 
What I’ve described above is exactly what  I did it when I was brand new to online marketing in order to generate quick cash flow.
 
So there, you have it, Carmen and everyone else – those are my own personal recommendations. That’s how I would do it if I were starting out all over again and if I didn’t have much of a marketing budget.
 
Remember, massive, massive, massive action is key – you’ve got to create momentum in your business; you’ve got to get those 30 leads a day.
 
Again, go back and re-read any info in my book pertaining to this subject, and be sure to check out the various links throughout the body of this message!
 
One step at a time, remember, and you will get there… :-)
 
<----- SHARING IS CARING. If you think this post could benefit others, consider re-tweeting, sharing or "liking" it. Also, as always, feel free to leave me a comment below.

 
 
 
Successfully,
 
 

 
 
More here:
 
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Watch me on Youtube
 
Work with Me
 
 
 
 
 

Posted in Lead Generation, List Building, Marketing Strategies, Marketing Systems | No Comments »

To call your leads, or not call your leads…that’s the question.

Thursday, November 3rd, 2011

 
This is a follow-up to a post that I wrote recently on this topic.
 
The question is whether or not you as a home business owner should be calling your leads…
 
I used to call my leads when I was new at marketing. I don’t anymore – but that’s not because, as I became successful, I turned into a snob.
 
It’s because I’ve learned the secret of leverage.
 
Can you increase your conversions by calling your leads? Absolutely.
 
Will you have to deal with a lot of tire kickers when calling your leads? Absolutely.
 
Knowing this – that calling your leads can increase your conversions but that you’ll also have to deal with heaps of people who aren’t right for your business – you simply have to weigh the pros against the cons and see which way the scales tip.
 
It’s one thing when you’re new and have a limited number of leads. At this stage I believe everyone should be calling their leads.
 
But when you’re driving a lot of traffic, when you’re producing 50, 100 or more leads per day, it makes no sense to spend all day on the phone talking to people who, for the most part, are “just curious”.
 
Rather, what you want to do as your lead flow increases, is to introduce some sort of a “filter” into your sales funnel.
 
It could be an application…a survey…an evaluation done by an assistant…some hoop that your prospects have to jump through in order to qualify for your time.
 
I don’t care how serious you say you are – I only care about your actions.
 
Words mean nothing, but demonstrate to me that you’re serious and I’ll be happy to give you of my time.
 
To build a successful home business that continues to thrive, you need to generate massive amount of traffic and leads. And that part you need to automate as much as possible.
 
As you get new customers and distributors, that’s when you start taking a personal interest in the people…that’s when you give, support, help, coach, mentor and train.
 
And also..isn’t it really a WIN-WIN situation?
 
I mean, isn’t it better for you as well, my new distributor or customer…that instead of spending my time and energy talking to leads, I’m spending it with YOU, someone who’s demonstrated that they’re serious and put their money where their mouth is?
 
The home business industry is a wonderful industry, but if you don’t have automation, leverage and time management in your business, then you’ll die the death of exhaustion.
 
And if you have to kill yourself to achieve your dreams, THEN what’s it all for?
 
I’m just askin’…
 
 
 
<----- P.S: If you enjoyed this post, feel free to re-tweet, share or "like" it...or leave me a comment below!

 
 
 
Successfully,
 
 

 
 
More here:
 
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Watch me on Youtube
 
Automate Your Business
 
 
 
 
 

Posted in Lead Generation, Marketing Systems, Mindset, Sponsoring & Recruiting, Time Management | 1 Comment »

Are you paying yourself what you’re worth?

Monday, June 20th, 2011

 
Well, are you? I’ll share with you a simple 60 second exercise you can do right now to find out.
 
By the way, this post was inspired by an email I received from a subscriber… she told me about how she works her business for 14 hours a day…and how exhausting it is.
 
Then she went on to say a few words about how she’s building her MLM and asked if I had any tips for her.
 
Well, first of all, I appreciate the email, and I have to say that my subscriber certainly sounds like a go-getter and is clearly not afraid to work for what she wants. For that I applaud her.
 
She also mentioned in her email that she’s experiencing exactly that which I talk about on my websites; in order to find just a few of the right people, one really has to sift through heaps of unqualified prospects.
 
I don’t think I’m putting words in her mouth when I conclude that she feels like she’s working too hard for too little money.
 
How about you? Do you ever feel like you are working too hard for too little pay?
 
Well, surely everyone feels that way from time to time…
 
But let’s do a quick little exercise together to find out whether this really is so. Whether you really are “underpaid”.
 
So get out your calculator. Ready? Ok – here we go:
 
Take your average monthly income for the last 90 days and divide it by the hours you put into your business on average, per month.
 
For example, say your average monthly income is $700, and you put 14 hours a day into your business for, say, 5 days a week. That’s 70 hours per week. Multiply with 4 weeks to get work hours per month, and that gives you 280.
 
Now take your average monthly income ($700) and divide it by 280 (work hours per month). That comes out to $2.50.
 
$2.50…that’s what you’re paying yourself, per hour.
 
Wow.
 
Chances are you consider your time to be worth a lot more than $2.50 an hour.
 
Whatever the hourly rate is that you got from this exercise -whether it be $2.50, more than that, or less – I’d like you to consider this amount for a moment and ask yourself whether you agree that this is, in fact, what your time is worth.
 
And if the answer is NO, then the next question you need to answer for yourself is why you are settling for so little.
 
In my case I had been led to believe that this is the way it is with any business in the beginning…that you have to work for basically nothing. And then you get it back later in the form of residuals once you’ve built a big team.
 
I later discovered that that, in fact, is a bunch of baloney.
 
You don’t have to slave for peanuts, crossing your fingers and hoping and trusting that “one day you will get it all back”.
 
You can make money now. Today. Good money. Without burning the candle at both ends:
 

  • You can leverage your work by using the internet and get your marketing message out to thousands upon thousands of interested prospects with a simple click of your mouse.

    •  

  • You can hold online webinar presentations with hundreds of people in attendance and introduce your business to all of them at once, leveraging your time and quadrupling your chances of someone responding to your offer.
     
  • You can use a marketing system to do the selling and telling for you, and to sort and qualify your leads so that you only speak to the ones that are serious and ready to get started.

    •  

  • You can have automated, yet personalized, email messages set up to follow up with your prospects for you whether you are in front of your computer or not.

    •  

  • You can put articles and videos and blog posts out on the Internet and then create a following on sites like Twitter and Facebook – and then have these same followers help you make your content go viral so that you attract even more leads to your business.

    •  

  • You can pre-condition your prospects through your sales funnel and your online presence, making them so sold on working with you that they take action and go shopping on your website without even having spoken to you first.

    •  

  • You can sell high end products that you earn several thousand dollars on on a single sale…which means that with just 2 or 3 customers you’ll make the same kind of income that you otherwise would have to need a dowline of hundreds to achieve.

    •  
    You can do all this to free up your time so that you can build your business and have a life at the same time (!)
     
    Learning all this takes some work but it’s NOT as time-consuming or difficult as it may look at first glance.
     
    In my opinion, it’s if you are not doing the above, that you’re making it hard to build your MLM – much harder than it needs to be!
     
    Which is likely the reason why you’re exhausted.
     
    Which is likely why you have to work your business every waking moment to see even just a little bit of growth.
     
    Which is why it feels like you’re fighting an up-hill battle, and for every step you move forward you take two back.
     
    So…are you ready to hear what the solution is?
     
    The solution is to learn 1.) Attraction Marketing, and 2.) to automate and leverage your business using the Internet. (The two go hand-in-hand.)
     
    This is what took me from making a couple hundred bucks a month to earning multiple five figures a month.
     
    Give me ONE good reason why it can’t do the same for you…
     
     
    (The “work with me” link below will give you more information on how you can work directly with, and be coached by, me.)
     
     
     
     
    Successfully,
     
     

     
     
    More here:
     
    Meet me on Facebook
     
    Watch me on Youtube
     
    Get “Her Success Blueprint”
     
     
     
     
     PS: Feel free to re-tweet this post and/or to leave me a comment!
     
     
     
     

    Posted in Attraction marketing, Marketing Strategies, Marketing Systems, Mindset, Sponsoring & Recruiting, Time Management | 2 Comments »

    Is it okay NOT to call your leads? (Why callling your leads may, in fact, make you LESS profitable.)

    Thursday, June 16th, 2011

     
    I just got off a training call conducted by a respected, successful industry leader, and was surprised to learn that he in fact calls all his leads.
     
    He joked, “You better call all your leads or you can be sure they will opt in to my list, and I will call them…and sign them up!”
     
    That remark really got me thinking.
     
    That you’ll generally see a higher conversion rate if you connect with your prospects on the phone as opposed to leaving the whole follow up to your auto responders (automated emails) can hardly be disputed.
     
    Some people just won’t sign up for anything unless they get to speak to a “real person” first.
     
    But is calling your leads always what’s most profitable?
     
    Now before you accuse me of speaking with a forked tongue, hear me out:
     
    I believe that every network marketer needs to earn the right NOT to call their leads. Until you get to the point where you’re producing 50 leads a day, or $10 000 a month in revenue, you need to call your leads.
     
    Otherwise you’re leaving serious money on the table. Otherwise you aren’t maximizing your chances of seeing those leads convert to sales. (Not to forget, otherwise a certain industry leader will call your leads!)
     
    At that stage in your business it’s not really an option: You gotta get your elbows greased. And you gotta learn to become comfortable talking to people.
     
    But if you’re of the opinion that a person should always call their leads no matter what (as the leader insisted on his training) – even when they’ve established themselves in the industry and built a big downline – then you’re basically saying, “don’t scale your business”, “limit your income”.
     
    Because calling leads and talking to prospects takes a heck of a lot of time.
     
    And even if you work every waking hour of the day, your day still only has 24 hours.
     
    What I’m saying is that if your business is set up so that in order to sign distributors and move product, you have to call every single person who leaves their name and phone number on your web site, then you can’t produce an unlimited amount of leads.
     
    You can only generate as many leads as you can work it into your schedule to call.
     
    And even with cool software like Phone Burner, which helps you with your dials, it’s still you that’s got to engage in the conversation once that prospect picks up the phone. And you are still only one person.
     
    And you still have only 24 hours in your day.
     
    Which means that when you’ve generated a certain number of leads, you’ll have to stop. Because that’s all you can handle.
     
    Now since the number of sales a person will see is in direct proportion to how many leads they produce, limiting your lead flow means limiting your profits.
     
    So what’s the solution, then?
     
    You need to find a way to handle massive amounts of traffic, leads and prospects. One way to do this (the only way I know of) is to use an online marketing system.
     
    A system that consists of landing pages, sales pages and auto responder messages.
     
    A system that does the telling and selling, sorting and filtering for you, so that you don’t have to.
     
    So that you only need to spend time talking to the individuals who have gone through a qualification process online and in essence proven that they are serious.
     
    And the beauty of an online marketing system is that it works for you 24/7. Because the Internet, of course, never sleeps.
     
    Which means you won’t have to limit your lead flow.
     
    There are of course many, many network marketers who have built successful businesses without using a marketing system. Who are doing it the traditional way, making the phone calls and doing the one-on-one meetings.
     
    I’m not saying that they’re wrong. There are many ways to build a network marketing business. I’m not saying that mine is the only right way.
     
    I’m sure you can reach five-figures a month without using a system…and if $10K/month is all you’re after, and you also don’t mind calling leads, then great!
     
    But if you want to reach a multiple five-figure, even six-figure, monthly income and at the same time have a life (i.e. you are not chained to the phone)…the answer is to automate your business as much as possible.
     
    Ultimately it’s a matter of how you prefer to work your business, and of the size of your income goals.
     
    I just thought it was a bit ironic when on his training call, the leader claimed you are leaving money on the table if you aren’t calling your leads:
     
    It made me wonder if perhaps HE wasn’t the one leaving money on the table by having to limit his lead flow, and therefore also his profits.
     
     
     
     
    Successfully,
     
     

     
     
    More here:
     
    Meet me on Facebook
     
    Watch me on Youtube
     
    Get “Her Success Blueprint”
     
     
     
     
     PS: Agree? Disagree? Feel free to re-tweet this post and/or to leave me a comment below!
     
     
     
     

    Posted in Lead Generation, Marketing Strategies, Marketing Systems, Sponsoring & Recruiting, Time Management | 3 Comments »

    Introducing PRO Elite – the solution to all your marketing headaches!

    Saturday, April 16th, 2011

     
     
     
     

     
     
     

     
     
     

    Successfully,
     
     

     
     
    More here:
     
    Meet me on Facebook 
    Watch me on Youtube 
    Get “Her Success Blueprint”
     
     
     

     
     

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    Posted in Industry News, Marketing Systems, Videos | No Comments »

    Got Leads?

    Tuesday, August 10th, 2010

    Everyone’s always complaining that they aren’t generating enough leads for their online businesses…
     
    So am I taking issue with that? Isn’t lead generation important?
     
    Well, of course it is. Leads, as all of us marketers know, are the fuel for our marketing engines.
     
    However…lead generation means nothing if you don’t know how to convert those leads into customers and sales for your MLM business!
     
     
     

    The Two Skill Sets You Must Master To Succeed With Internet Marketing


    Successful online marketing is about TWO things.
     
    1. Generate leads.
     
    2. Get the leads to convert into sales.
     
    Miss one of the two, and you’re DONE. You’ll soon find yourself buried in the Internet graveyard, with wasted time and ad dollars left as your only legacy.
     
    Okay. So how do you best go about each of the two? 1. Generating MLM leads, and 2. Getting the leads to convert into sales?
     
    Well, in order to generate sufficient leads for your online business, you’ll want to use some form of direct response marketing.
     
    Examples of direct response strategies would be pay-per-click — either on Google, Yahoo, Bing, or (the very latest) Facebook PPC.
     
    Another example would be paid media. My favorite paid media method is banner ads, which by the way, you can do quite inexpensively and generate heaps of leads with very quickly.
     
     
     

    How To Get A Flood Of Targeted Leads For Your MLM Business


    We call the above methods “direct response” because you are simply responding to your prospective customers’ needs.
     
    They are already out there actively looking for you. Not by name, obviously, but they are typing in actual keywords that pertain to your offer. Or at the very least they are on a web site reading about something pertinent to your offer.
     
    And voila, there you are with your banner or text ad, announcing that “Here it is. Here is the answer to all your troubles.”
     
    Do you see how powerful that is? You are simply placing yourself in front of those who are already looking for what you have to offer!
     
    And the following you can write down in red, highlight and underline: As a new marketer, you must have some sort of direct response marketing strategy in place to produce sufficient leads for your internet marketing business.
     
    Social media marketing or content advertising just ain’t gonna do it. You aren’t consistently going to generate 30+ leads a day for your online business writing articles or press releases, shooting videos, or interacting with people on Twitter.
     
    (Sorry if I’m stepping on someone’s toes here, but I’m just saying it as it is.)
     
    And 30 highly targeted MLM leads per day is the very least that you require in order to see consistent growth in your business.
     
     
     

    Are You Just Wasting Your Time With Social Media? Here’s How To Do It Right…


    So, then, is there any use at all in social media? In shooting videos, and writing articles and blog posts?
     
    Much in every way. But it’s probably not what you have been led to believe.
     
    What these strategies are primarily meant to do, is help convert your traffic into customers and reps/members for your MLM business.
     
    When your prospects google your name (which people do, believe me!), you’ll want them to actually find something. Something of value. Some content that you have created (or outsourced), which helps builds trust and establish you as an expert. A leader.
     
    Because – and this really is Attraction Marketing 101 – we all prefer to buy from and work with those that we like, trust, and whose opinions we value.
     
    And your task is to make your prospects feel that way about you!
     
     
     

    If You Don’t Want To Wait Months To Make Money In Your MLM…


    The added benefit of content advertising and social media marketing (although not their main purpose) is that they, over time, also serve to generate quality traffic for your MLM or internet marketing business.
     
    But yes, it does take time. “Time” as in, well…likely several months.
     
    And my guess is that you probably don’t want to wait months to make money in network marketing!
     
    Therefore, my advice to you is to pick a direct response marketing strategy that fits your budget and your overall marketing plan, so that you can get the lead flow you need from early on.
     
    And at the same time, start to work on building trust and establishing credibility through your online presence by consistently publishing new content and making yourself known on the social networks.

     
     
     

    Successfully,
     
     

     
     
    More here:
     
    Meet me on Facebook 
    Watch me on Youtube 
    Get “Her Success Blueprint”
     
     
     
     
     PS: If you enjoyed this post, feel free to re-tweet it and/or to leave me a comment below!
     
     
     
     

    Tags: , , , , ,
    Posted in Lead Generation, List Building, Marketing Strategies, Marketing Systems, Social Media Marketing, Sponsoring & Recruiting | 1 Comment »

    Who’s business are you building anyway?

    Friday, August 6th, 2010

    Most of the time, when a person unsubscribes from one of my email-lists, their reason for doing so, (as stated in the “comment” section of the unsubscribe email) is usually, “not interested”, “not relevant”, “too many emails”, or “no time”…or something similar.
     
    But the other day I received an “unsubscribe” comment, which was, if not unusual, at least a little different. And it inspired me to write this blog post.
     
    This particular subscriber decided to opt out from receiving any more information because, as she herself put it, it “breaches {name of MLM company}’s policies”.
     
    Now, I’m obviously not writing this to promote my own business, or to argue the fact that the training, system and tools that I offer are generic and should therefore be able to be used to market any MLM opportunity, without significant issues.
     
    Although true, that is not my point here…
     
    Here is the real issue… And it’s actually best addressed with a question:
     
    “Who’s business are you building anyway?”
     
    You may think you are building your business but if your leadership restricts you from using a generic marketing system to promote your MLM – a system that does not only NOT hurt your company’s brand in any way, shape or form, but has in fact the potential to rapidly grow your current business and boost your sales…
     
    …if your company’s policies have it that you may only use their training, their methods, and their tools – well, then I want to argue that you don’t actually own your business AT ALL: You are an employee of your company, catering to their will, however unreasonable it may be.
     
    And that’s the problem, I think, with so many MLM distributors today… Because they haven’t been taught to market properly (not their fault, may I add), they have no real skills, no value in and of themselves. They are expendable.
     
    And of course the leadership knows this. One distributor comes, another goes. Big deal.
     
    If you do something – heaven forbid – that your leadership disapproves of…if you, even unknowingly, breach one of their policies, and they decide to kick you out (which I’ve seen happen on more than one occasion), well, then you have to start all over again, from scratch.
     
    You’ll have to start with a new MLM company, new products, a new compensation plan, and building an entirely new customer base.
     
    In fact, you can’t even take your leads, customers or members – considered you have some left – with you to your new company! Do you realize how much money that means leaving on the table?!
     
    It is my conviction that most MLM distributors are led to believe that they are business owners when they really aren’t.
     
    Most people grow up with such a herd mentality and are so accustomed to following rules and taking orders that they mistake the little bit of freedom they acquire as MLM distributors for full business ownership.
     
    Which, of course, it is not.
     
    You only own your business when you have value in and of yourself, as a marketer. When you have acquired skills that are in demand in the market place – which makes people seek you out and want to work with you.
     
    And that means you know:
     
    1.) how to generate traffic to your web sites at will, and
     
    2.) how to convert that traffic into sales at increasingly higher profits (ROI).
     
    When you have learned these skills, you will be in demand.
     
    Then you won’t have to rely on someone else to supply you with leads (the life blood of your business). Because you’ll be able to produce them yourself. Which means you are, in fact, in control.
     
    And then you can take your expertise, your know-how, anywhere at any time, and create results. For yourself, and for others.
     
    Now you are independent.
     
    Now, suddenly, you are indispensable.
     
    So, then…what do you do if you find that using a generic marketing system, tools and training to build your MLM business “breaches” your current company’s policies?
     
    Easy.
     
    You resign. You go learn the skills that will make YOU sought after in the market place. So that you can set your own rules…and write your own pay check. For life.
     
    And then you’ll truly be working for yourself and building your own business, not that of someone else.

     
     
     

    Successfully,
     
     

     
     
    More here:
     
    Meet me on Facebook 
    Watch me on Youtube 
    Get “Her Success Blueprint”
     
     
     
     
     PS: Agree? Disagree? Feel free to re-tweet this post and/or to leave me a comment below!
     
     
     

    Tags: , , , ,
    Posted in Lead Generation, Leadership, List Building, Marketing Strategies, Marketing Systems, Mindset | No Comments »

    Why don’t I personally answer my emails? Am I just a snob?! (LOL)

    Friday, July 30th, 2010

    If you’ve subscribed to receive email updates from me, and you have “replied” to one of my emails – perhaps with a question or a comment – you know that my email account is set up to deliver an “vacation reply”.
     
    And, if you are receiving information from me via email, you also know that if you want to talk to me – if you want to get me on the phone – you are asked to submit an application first.
     
    Why?! Do I think I’m that important? Am I just a snob?
     
    Or…is there perhaps a different reason?
     
    The video below seeks to answer that question.
     
     

     
     
    Recommended: As soon as the video starts to play, point your curser in the bottom right hand corner and click on the little icon you’ll see there that looks like a video screen. This will open the video in “full-screen” mode.
     
     
     
     
     

    Successfully,
     
     

     
     
    More here:
     
    Meet me on Facebook 
    Watch me on Youtube 
    Get “Her Success Blueprint”
     
     
     
     

    Posted in Attraction marketing, Lead Generation, Leadership, List Building, Marketing Strategies, Marketing Systems, Mindset, Time Management | 2 Comments »

    They could make a movie about this…but it would probably flop

    Tuesday, April 20th, 2010

    Years ago there was a movie made with Tom Hanks and Meg Ryan called “Joe Versus the Volcano”…the movie didn’t exactly rule the box office and if you have never heard of it, you don’t need to feel like you’ve missed out.
     
    Anyway… I thought of that movie today when for the second time my flight back to the US from Norway was canceled due to the ashes in the air caused by volcanic eruptions in Iceland…
     
    When I got on the phone with Delta Airlines to see when the next flight was scheduled to leave the city of Kristiansand, and was told there was nothing available until six days later, I felt like I was the character in my own movie. A movie that might very well have been called, “Lena Versus the Volcano”.
     
    And had this course of events in fact been made into a movie, chances are great, I think, that it, too, would have flopped at the box office. Not a very believable story is it? The synopsis would go something like this:
     
    “Sought-after Internet marketer travels from Florida to Norway to spend Easter with her family, and to hold a live workshop for her team in Oslo, only her second time in Norway in close to 15 years – and a volcano erupts in Iceland, filling the air with ashes and keeping her from returning back home by plane to her home in California.
     
    “So there she is, stranded in Grimstad while her assistant Melanie is over in the States researching alternate travel arrangements for her, such as ship, boat or train…as well as the possibility of booking an entirely new flight altogether — namely a last-minute-flight from Oslo. (Flights that are doubling in price by the hour.)”
     
    Right. A pretty unrealistic scenario. Yet it is all true, and it’s my very own little drama that I’m dealing with right now.
     
    Fortunately for me, I don’t have anything that I have to “make it back for”. I can run my business just as well from my sister’s house here in tiny, sleepy, Grimstad, Norway, as I can run it from L.A. or from anywhere else in the world. All I need is a computer and an Internet connection.
     
    I don’t have any clients waiting. I don’t have to make my clients wait because I don’t have to show up at a physical office to meet with them. I don’t have to be at an office to make a living. My office is wherever I happen to be, and with the help of Skype, webinars and other online meeting platforms I can, at any time, talk to anyone anywhere in the world.
     
    My business runs itself whether I’m home or away, stranded, or traveling, awake or asleep. Because the Internet never rests, the Internet never takes time off.
     
    The Internet works for me 24/7 — even when I’m away from my computer.
     
    Is your business, your job, your career mobile? Flexible…? What would happen if you were delayed by a volcano (or an airline strike, or an avalanche, or a hurricane, or an illness, or something else that you have absolutely no control over) and couldn’t get home, back to “take care of business”?
     
    Would your career suffer? Would you lose some deals, would you lose clients, lose money, lose sleep, lose face?
     
    Having the advantage of mobility and flexibility in your work (yet a stable, consistent, much-above-average income) isn’t everything, but in a world of never ending change and unpredictability…well, it’s one less thing to worry about…
     
     
     
     
    Successfully,
     
     

     
     
    More here:
     
    Meet me on Facebook
     
    Watch me on Youtube
     
    Work with me in PRO
     
     
     
     
     PS: Feel free to re-tweet this post and/or to leave me a comment below!
     
     
     
     

    Posted in Just For Fun, Marketing Systems, Personal | 3 Comments »

    I just received a check in the mail for $11, 269…for my AFFILIATE sales

    Friday, February 19th, 2010

     
    If you know anything about me, you know I’m not someone who usually plasters screen shots and photos of checks and bank statements on my web sites in order to try to impress my readers…
     
    I only do it if it is to prove a particular point, and because sometimes the skeptics need to see tangible proof.
     
    Well, today I received a check in the mail for $11, 269. And that’s not profits off of the primary program that I market – no, it’s for affiliate sales only. It’s in addition to the earnings I make off of my primary opportunity…which obviously is a great deal more.
     
    This is passive income, more or less. $11, 269 in one month. Just extra cash.
     
    Bottom line: you can work hard or you can work smart. I choose the latter: leverage the internet, automate as much of your work as possible, tap into multiple income streams, train qualified individuals to duplicate your success so as to produce a residual income for you…
     
    Lots of planning, lots of smarts, and plenty of sacrifices along the way. But if you do the above, and you do it right, you can retire in 3-5 years.
     
    I certainly intend to.
     
     
     
     
     
    Successfully,
     
     

     
     
    More here:
     
    Meet me on Facebook
     
    Watch me on Youtube
     
    Work with me in PRO
     
     
     
     

     
     

    Tags: , , , ,
    Posted in List Building, Marketing Strategies, Marketing Systems, Uncategorized | No Comments »