This is a follow-up to a post that I wrote recently on this topic.
The question is whether or not you as a home business owner should be calling your leads…
I used to call my leads when I was new at marketing. I don’t anymore – but that’s not because, as I became successful, I turned into a snob.
It’s because I’ve learned the secret of leverage.
Can you increase your conversions by calling your leads? Absolutely.
Will you have to deal with a lot of tire kickers when calling your leads? Absolutely.
Knowing this – that calling your leads can increase your conversions but that you’ll also have to deal with heaps of people who aren’t right for your business – you simply have to weigh the pros against the cons and see which way the scales tip.
It’s one thing when you’re new and have a limited number of leads. At this stage I believe everyone should be calling their leads.
But when you’re driving a lot of traffic, when you’re producing 50, 100 or more leads per day, it makes no sense to spend all day on the phone talking to people who, for the most part, are “just curious”.
Rather, what you want to do as your lead flow increases, is to introduce some sort of a “filter” into your sales funnel.
It could be an application…a survey…an evaluation done by an assistant…some hoop that your prospects have to jump through in order to qualify for your time.
I don’t care how serious you say you are – I only care about your actions.
Words mean nothing, but demonstrate to me that you’re serious and I’ll be happy to give you of my time.
To build a successful home business that continues to thrive, you need to generate massive amount of traffic and leads. And that part you need to automate as much as possible.
As you get new customers and distributors, that’s when you start taking a personal interest in the people…that’s when you give, support, help, coach, mentor and train.
And also..isn’t it really a WIN-WIN situation?
I mean, isn’t it better for you as well, my new distributor or customer…that instead of spending my time and energy talking to leads, I’m spending it with YOU, someone who’s demonstrated that they’re serious and put their money where their mouth is?
The home business industry is a wonderful industry, but if you don’t have automation, leverage and time management in your business, then you’ll die the death of exhaustion.
And if you have to kill yourself to achieve your dreams, THEN what’s it all for?
I’m just askin’…
<----- P.S: If you enjoyed this post, feel free to re-tweet, share or "like" it...or leave me a comment below!
Successfully,
![]()
More here:
Meet me on Facebook
Watch me on Youtube
Get “Her Success Blueprint”
