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How to grab your prospect’s attention…and get them to “buy now”! (2 simple strategies)

Thursday, April 26th, 2012

As you well know, we live in a world of information overload where people are in a constant state of overwhelm, distraction, and confusion.
 
In fact, there’s so much information coming at us so quickly that we don’t even know where to start or how to sort between what’s worth our time and and what isn’t!
 
We buy courses, books and other training material in the hope that this will be “it”… But we can’t find the time to digest even a small portion of the information.
 
This is the case with the great majority in the Network Marketing industry right now. Most likely, it describes you as well.
 
I’ve talked about overwhelm in previous posts and how to tackle it. Today’s post is not on the topic of how to deal with information overload but rather on how to get your marketing message across to your prospects who are also on information overload!
 
Truth is, the market has become so saturated that if you don’t have a specific strategy for how to get your message across, you won’t be able to compete.
 
Even if you’re known for giving value and have built a great relationship with your list, you still have to give substantial thought to how you go about conveying your message to your audience. And timing truly is everything.
 
So all that being said, here are two different ways you can “work” your list to ensure that they take action…
 
PROMOTIONS:
 
You should regularly be running promotions using scarcity and urgency. “Special free bonus for the next 11 customers.” “Free gift for the next 48 hours only.” “If you close this browser window and come back later, this special may not be available any longer.” You get the idea.
 
Odd numbers, according to market research, perform best. In other words, make the bonus available for 11 or 15 or 19 customers rather than 10 or 14 or 20, and so on.
 
You’ve GOT to create urgency. You’ve got to make it a now-or-never type of deal. Otherwise, your prospect will put it off.
 
If they can postpone it, they will. If there is no compelling reason why they should act NOW, they won’t. That’s what it’s come down to. Again, because of all the other offers constantly competing for their attention.
 
First of all, if you haven’t already done so, you need to sign up with aweber. In aweber you can host all your auto responder messages (automated emails).
 
But having value driven, interesting, helpful, entertaining emails lined up in daily intervals is not enough. You also need to broadcast.
 
A broadcast email is simply a message that you send out to your list at a particular point in time promoting a specific offer or event (I’ll talk about ‘events’ next).
 
Broadcast 1-2 times a week in addition to your daily auto responder messages.
 
Once a week or once every 14 days, your broadcasts should promote a product or service and have a strong call to action. The rest of the time, use your broadcast to direct your subscribers to your blog posts, videos or other value driven content so as to continuously build trust and credibility.
 
EVENTS:
 
The definition of an event in this context is that your prospect has to show up at a designated place on your clock.
 
It could be a webinar, a conference call or perhaps a Ustream broadcast. The webinars don’t even have to be live – they can be replays set up to look like they’re live. Most of the time your attendee won’t be able to tell the difference, and even if they do, so what?
 
The idea behind event driven marketing is that you get your prospect to “show up” and give you their full attention. You interrupt their busy day, giving them a set time and place where they need to be if they are to get access to the valuable information or special bonus that you have promised them.
 
In other words, “be there or miss out”. No one likes to miss out, so if they are interested, trust me, they will make an attempt to be there!
 
On the webinar, when you have got your prospect’s undivided attention, and after value has been given, you give a strong call to action, again using scarcity and urgency.
 
“I’m only looking for 10 people to work with right now.” “Here is a special promo code which gives you a $75 discount on the start up product in the next 24 hours.”
 
It goes without saying that if you are going to be using scarcity and urgency, you had better tell the truth! Don’t say you are looking for 10 people and then take in 100, or you will completely lose credibility.
 
So there you have it – some of my tried and proven strategies for combating market saturation. Test them out in your own business, be patient, be consistent, and I’m confident that you will see results sooner than you had expected!
 
 
<----- SHARING IS CARING. If you think this post could benefit others, why not re-tweet, share or "like" it? Also, as always, feel free to leave me a comment below.

 
 
 
Successfully,
 
 

 
 
More here:
 
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Attend my trainings
 
 
 
 
 

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Okay, so you’ve given value…now what? (How to actually make money with Attraction Marketing)

Friday, March 23rd, 2012

Many people who use Attraction Marketing in their businesses mistakenly believe that all they have to do is give value, and the money will come. Well, it starts with giving value but that’s not all there is to it.  
 
Giving value will help you attract followers. But, the entire purpose of attracting those people is to give you an opportunity to sell to them! Right?
 
You only make money when you do one single thing – namely take an order. Which means that at least 80% of your time should be spent on calls with people, taking orders.
 
Or – the other option, and the one that I personally prefer – it should be spent working on ways to get the order-taking to happen on your website, on autopilot.
 
Whether you find option A or B to be the most effective will depend on the nature of your products. It also depends on how you prefer to work your business and on whether you are just starting out or you’ve been marketing for a while.
 
Expect to have to make more phone calls in the beginning. (You still should have some sort of qualification process that your prospects have to go through before they get to talk to you and not just call leads blindly.)
 
Your auto responder emails should be doing the same – they should be giving value, but you should also be asking for the sale. If not in every single message, certainly in the vast majority of them.
 
People WANT to be led. And part of leading is telling them what to do next: apply, purchase the start up kit, take a test drive or whatever the case may be.
 
This is also why you must always give your prospect a clear, concise step of action, something specific to do next. And don’t give them several options – this will only confuse them and they will choose none. No, give them only ONE option.
 
Another thing: Never let your prospects drill you about your business. Remember, in any conversation it is the person who asks the questions who holds the power, and you want to make sure that you maintain posture and stay in control, not your prospect!
 
So, then, how do your prospects get their questions answered if you don’t take it upon yourself to get on the phone and deal with them?
 
Well, your sales funnel should be doing the work for you, taking care of as much of the selling and telling as possible: Your websites, emails, videos, tutorials and so on should be doing this on your behalf, all while sorting and filtering your prospects for you.
 
If your company doesn’t have a call center with trained people who answer questions from interested prospects, consider hiring a part-time freelancer from Odesk (quite inexpensive) that you can train to answer phone calls and call leads back.
 
It should be well worth the investment: You’ll gain so much posture in the eyes of your prospects this way. How can they not see you as a successful leader if you’ve got your very own personal assistant?
 
Also, with this strategy, never again will you be left tongue-tied trying to answer a question you don’t know the answer to.
 
But at the same time your prospects will have a number they can call if they have questions about getting started. You’re not shutting yourself off from them, you’re making yourself accessible, it’s just that you’re making use of hired help – which, I may add, all successful, productive people do.
 
Have this phone number easily visible on all websites, on your YouTube channel, in your auto responders etc. I recommend you also include the Skype or other messenger ID for your “assistant” in all your correspondence.
 
Even if you don’t start getting a lot of calls from leads, it helps build trust with the person who’s following you when they see that there’s a number they can call if they need help.
 
Follow these tips so as to keep an authorative role with your prospects while at the same time staying approachable, and I’m convinced you’ll soon see those leads convert to sales!
 
 
<----- SHARING IS CARING. If you think this post could benefit others, consider re-tweeting, sharing or "liking" it. Also, as always, feel free to leave me a comment below.

 
 
 
Successfully,
 
 

 
 
More here:
 
Meet me on Facebook
 
Watch me on Youtube
 
Attend My Trainings
 
 
 
 
 

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Posted in Attraction marketing, Leadership, Marketing Strategies, Mindset, Sales Psychology, Sponsoring & Recruiting | No Comments »

Get leads…convert leads…that’s “all” there is to it…

Monday, March 19th, 2012

As a home business owner/network marketer there are “only” two things you need to master as far as skill sets go: One – Get leads. Two – convert those leads into profits.
 
Firstly, lead generation: 30+ quality leads per day is your first benchmark, but no need to stop there. The more, the merrier.
 
Whether you are using paid strategies (“direct response”) or “free” ones (content marketing and social networking) it’s essential that you hit the 30 leads/day mark ASAP.
 
Remember, leads are the FUEL for your marketing engine. You require a steady, regular lead flow in order to have consistent customers and, therefore, a profitable home business.
 
(By the way, I’m putting free in quotation marks here because there’s really no such thing as “free traffic”. What you don’t pay for in dollars, you’ll pay for with your time. And what’s more valuable than your time?)
 
Second, converting leads into profits: If you don’t master this, you are in dire straits, my fellow network marketer. Because leads that aren’t converted are of course nothing but an expense…
 
Contrary to a lot of people out there, I don’t believe in calling leads. I believe calling your leads is the perfect way to bring the wrong people into your MLM.
 
Rather than calling your leads, the way to turn them into money in your pockets is to put so much value out there on the Internet that your prospects – the RIGHT individuals – sell themselves on working with you. (This is how I’ve built my entire business. I never have, and never will, call leads.)
 
Articles, press releases, videos, your blog, social media – it all works together to help you gradually build a powerful online presence. You should be working on this every single day, growing your presence on the Internet.
 
The more valuable content you’ve got out there, the more of the leg work will have been done beforehand – before you get Mr or Mrs Prospect on the phone!
 
When you eventually talk, they will already have come to know you, trust you and like you through your online presence, and all you really need to do at this point in order to pull in the sale is say to the word….or words.
 
Such as, “Let’s get you started, shall we?”
 
It’s not even a question. You’re directing them, telling them what to do – simply guiding them along to the sing up form. They’ve already sold themselves on working with you.
 
There’s no “selling” taking place at this point. You’re already PAST that point.
 
So many network marketers get this part wrong. They struggle and push and (let’s be honest here) manipulate…trying to force the sale through. And the more they push, the more the prospect runs in the opposite direction, because they hate being “sold” to.
 
We ALL hate being sold to.
 
So…forget all that.
 
Instead focus on –
 
A) Giving value…MASSIVE value, continously and consistently (as I always say, “learn something, then pass it on”),
 
B) Presenting yourself as that Leader your prospect is looking for,
 
C) Last but not least…take your eyes off yourself and your own needs and instead, truly pay attention to your prospect’s needs and wants. (Trust me, they will be able to tell the difference!)
 
Do this, and you will be on your way to becoming a Master Marketer.
 
 
<----- SHARING IS CARING. If you think this post could benefit others, consider re-tweeting, sharing or "liking" it. Also, as always, feel free to leave me a comment below.

 
 
 
Successfully,
 
 

 
 
More here:
 
Meet me on Facebook
 
Watch me on Youtube
 
Attend My Trainings
 
 
 
 
 

Posted in Attraction marketing, Lead Generation, Marketing Strategies, Sales Psychology, Sponsoring & Recruiting | No Comments »

Dazed, lost and confused…? Here’s what to do when overwhelmed – AND marketing on a shoestring budget

Friday, March 9th, 2012

Knowing what to do next and how to prioritize your priorities as home business owners, well, it can be a challenge for the best of us.
 
The other day one of my very astute “Her Success Blueprint” students, Carmen, left a nice message for me on my Facebook page, asking for some direction with her marketing.
 
I decided to write this message in response to her questions so that it can benefit others, too, who may be wondering the same. For sure, these are common questions that pretty much all new home business owners have!
 
Carmen was basically asking, “What now?” She’s read my eBook, she’s diligently studying the resources in the back of the book, she’s following my daily marketing newsletters…
 
But where does she actually start? What should she DO specifically to get her business up and running?
 
Very important questions! In particular, Carmen was looking for some ideas for a shoe string budget, so let’s look at that now. And let’s see if I can help her – and you – get a bit of a clearer sense of direction. Pin-point the non-negotiables as it were.
 
As you may remember, in “Her Success Blueprint” I talk about the importance of having a 90 day plan…you absolutely must, must, plan ahead. (Go back and reread that part if you need to. It’s in Section III, ‘Your Plan’…then go to Part 2, “Building Your Empire”.)
 
 
CHOOSE YOUR MARKETING STRATEGIES.
 
Next, you need to choose a marketing strategy, or strategies. If you’re on a shoestring budget (say $100-$300 a month), you’ll have to go with the “free” or “low cost” stuff.
 
Some ideas would be: Article or video marketing, blogging or press releases.
 
Choose one or two strategies that you can see yourself getting really passionate about and then seek to become a true expert in that strategy.
 
Say you’ve decided that blogging is “it” for you. Then make it your daily pursuit to consume every webinar, marketing call and course that you can get your hands on on this topic. Eat, breathe and live blogging. Seriously!
 
 
MAKE YOUR CONTENT GO VIRAL.
 
Be sure to utilize TribePRO - truly a “must” if you plan to do any kind of content marketing! But get the paid version, not the free one, because only the paid version lets you automate the process of sharing others’ content (they’ll then do the same for you).
 
You may remember Rhonda from my book, a successful consultant in the UK that I trained in my primary business, who built her entire business with free blogging strategies. But, very importantly, she used TribePRO from day one to make her content go viral all over the web.
 
Regardless of what marketing strategy or strategies you go for – paid or free – there are a couple of items that you’ve got to add to your “to do” list:
 
 
NON-NEGOTIABLE #1: YOUR BLOG.
 
1.) You need to have a blog. Even if you aren’t planning to using blogging as a primary marketing strategy, you still need a blog. I’d go so far as to say that your blog is your most valuable asset as a marketer.
 
It’s your home base, the place where your prospects go to learn more about you and how you can help them.
 
You should be posting fresh content on your blog 2-6 times a week. Keep bringing your prospects back to your blog to build trust and credibility. This, as you may remember from my book, is the real purpose of content and social media marketing.
 
As for the blogging platform itself, I highly recommend you go with WordPress.org (“self-hosted”, not free, but not very costly, either, however you will need to outsource the set-up as it is pretty “techy”, and this could cost a little. It’s money well spent, though!)
 
If you simply cannot fit .org into your budget no matter what, then use the free version, WordPress.com. But this really is your last resort because the .org version gives you so many more options as far as layout, look and design goes, and it just looks a lot more professional.
 
But hey, you do what you can and you start where you’re at, right?!
 
 
NON-NEGOTIABLE #2: YOUR FACEBOOK FAN PAGE.
 
2.) You need to have Facebook fan page (also called “business page”). This is separate from your Facebook profile, and anyone can set this up on Facebook. It’s free by the way.
 
Every business these days has a Facebook fan page, and if you learn how to “work it” you can start generating some free leads this way, too.
 
For more on what your Facbeook fan page should look like and what type of content to post on it (no, it should NOT be about your products or opportunity!), click HERE to read a useful blog post I wrote on the topic.
 
Those two – your blog and your Facebook fan page – are the only “web pages” you need for starters other than the pages in your sales funnel. But you obviously also need to have a sales/marketing funnel as well…
 
 
YOUR MARKETING SYSTEM & SALES FUNNEL.
 
You need a funnel that consists of a lead capture page, sales pages and auto responder messages. For this I highly recommend MLSP - I simply don’t know of a more user friendly system out there.
 
It comes with training, too, which will allow you to dig into various marketing strategies and become a true master at Attraction Marketing and it can be used with any MLM or network marketing opportunity.
 
Note: You’ll need to have your funnel set up and ready to receive leads before you start driving traffic into it!
 
If your marketing strategy of choice is video marketing, then obviously you need a YouTube channel as well (also free).
 
Now…once you’ve made sure you’ve set aside a budget for TribePRO and MLSP, also preferably WordPress.org (if you are going to use blogging as one of your main lead generation strategies, then .org truly is your only option)…
 
…then, if your budget allows it, think about outsourcing some article or press release writing to someone on Odesk or in The Warrior Forum. And if your budget doesn’t allow it…? Yeah, you guessed it. You’ll have to do it yourself.
 
 
HOW TO USE AFFILIATE MARKETING.
 
Carmen also asked about the use of affiliate marketing…another great question. It is very important to start monetize your list with affiliate programs as soon as possible, and I suggest you start by adding affiliate links on your blog – you can have a resource section like I have on mine.
 
You can also have banners on your blog for some of your favorite affiliate products.
 
The other place where I use affiliate marketing is in my auto responder messages.
 
With a marketing platform like MLSP, you will be able to easily add your affiliate links in your MLSP back office so that you instantly start earning commissions on every MLSP member that you bring in when they again go in their back office and purchase any of those same affiliate products!
 
The commissions are then traced back to, and paid out to…YOU! (Do a little money dance, now!)
 
As you set up your MLSP auto responder messages, which are pre-written but which you can personalize over time and at your own pace, the system also automatically inserts your affiliate links into the messages.
 
This is yet another way to monetize your subscribers/leads, and it will save you a lot of time that you don’t have to do this yourself!
 
 
ACTION, ACTION, ACTION.
 
What I’ve described above is exactly what  I did it when I was brand new to online marketing in order to generate quick cash flow.
 
So there, you have it, Carmen and everyone else – those are my own personal recommendations. That’s how I would do it if I were starting out all over again and if I didn’t have much of a marketing budget.
 
Remember, massive, massive, massive action is key – you’ve got to create momentum in your business; you’ve got to get those 30 leads a day.
 
Again, go back and re-read any info in my book pertaining to this subject, and be sure to check out the various links throughout the body of this message!
 
One step at a time, remember, and you will get there… :-)
 
<----- SHARING IS CARING. If you think this post could benefit others, consider re-tweeting, sharing or "liking" it. Also, as always, feel free to leave me a comment below.

 
 
 
Successfully,
 
 

 
 
More here:
 
Meet me on Facebook
 
Watch me on Youtube
 
Work with Me
 
 
 
 
 

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Should you tell your friends and family that you’ve started an MLM business?

Tuesday, March 6th, 2012

Hmmmmm, what do you think? Should you? Should you throw a big, loud party, letting everyone know you are “open for business”?
 
Should you mail out samples to friends and family members, sharing your “life-changing products” and your “incredible business opportunity” that will allow them to fire their boss, pay off their mortgage and who knows, maybe even win a company sponsored BMW?!
 
When I started my first MLM, my upline said to do all of the above, and as the go-getter I was, I went for it. I mean, I went all the way. I made my list and checked it twice, and sent out products samples to uncles and aunts, friends at church, even some of my hubby’s soccer buddies. (He wasn’t too happy about that.)
 
Then I waited with bathed breath.
 
And waited… My hair started to turn grey (okay – almost.)
 
Strangely enough, I never heard back from anyone. No one emailed me or called me to express their appreciation for the products. Which I had paid for. Which I had bought postage and envelopes for. Which I had take the time to package and send out.
 
No…It was mysteriously silent on the receiver’s end of the samples… Which made me wonder if maybe my letters and samples didn’t get where they were supposed to. Could they have gotten lost in the mail? How else could the lack of response be explained?
 
But then, two different friends mailed the envelopes back to me(!) along with a note saying “this was not for them” – or something to that effect. And then I knew for a fact that the samples hadn’t ended up in the pockets of a crooked mail carrier or somewhere else where they didn’t belong.
 
I remember I was devastated.
 
I just didn’t get it. How could they not see what I saw? How could they not catch my vision? A vision for better health, more wealth, a greater impact on the world around you…
 
Today, of course, I know why. It wasn’t that anyone was out to hurt my feelings, they just weren’t interested in my offer.
 
And why should I have a reason to believe that they would be interested anyway?
 
Had any of them – my aunts, uncles, friends from church, hubby’s soccer buddies etc. – at any time expressed a desire to start a home business or MLM opportunity?
 
Nope, they hadn’t.
 
Had they requested that I send them product samples?
 
Nope, again.
 
It wasn’t them…it was me…I was marketing to the WRONG people. All these people that I sent my products to, they were NOT in my target market.
 
So of course they were’t going to call me and thank me for showing them my wonderful opportunity and life changing products. They hadn’t asked to see it!
 
If I felt weird and embarrassed, I can only imagine how THEY must have felt…
 
So…all that to say this: No, I don’t recommend you tell everyone you know that you’ve started an MLM or home business. Not unless you’re ready to deal with a lot of rejection and negativity.
 
“Oh, so you’re gonna get rich, are you, working from home?”
 
“What makes you think you’re gonna make it this time? You already tried two others that didn’t work.”
 
“Yeah, keep dreaming. Why don’t you just go get a REAL job?”
 
Here’s what I recommend you do: Keep your lips zipped. Don’t tell anyone. Not yet.
 
Once you start making money, sure, tell the whole world… In fact, once you start making money, your friends and relatives are going to come to you, wanting to know what it is you are doing. (Happened to me more than once.)
 
But not now. Rather, take your business on the Internet where there are thousands upon thousands of people all over the world already looking for what you have to offer. People just like you, who DO have the vision and who DO see what you see.
 
People who want what you have. People who aren’t going to make you feel awkward for approaching them…because they’re “just strangers”…and, get this, they’ll remain strangers and you’ll never have to deal with them personally – not unless they BUY from you! (Man, you gotta love the Internet.)
 
You just continue to put your offer out there in front of people. In front of the right people. Do this enough and you will get results.
 
Remember, when you do marketing right, you’re just responding to needs…you’re simply giving people exactly what they want.
 
Does it work? Does it truly and unequivocally work?
 
Heck, how do you think I built a downline in over 20 countries on five continents?
 
My friend, I love you, but if you answered “by mailing out product samples”, you get a big fat “F”…
 
 
****If you are ready to put your MLM in front of people who are HUNGRY for what you have, if you are ready to learn real, professional marketing, enter your name and email in the form below and click the lovely, green button, and I’ll send you some exciting info. Valid email required. You can unsubscribe at any time.****
 
 
<----- P.S: If you enjoyed this post and think others may benefit from it, feel free to re-tweet, share or "like" it!
 
 
Successfully,
 
 

 
 
 

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Just leaked: Notes from my private team training yesterday on Facebook lead generation strategies!

Wednesday, February 29th, 2012

To help you out with your Facebook marketing, here are the key points from my private (!) team training yesterday, which was all about generating free leads on Facebook. I know – I’m way cool… ;-)
 
Remember your Facebook fan page is a “business” page…it’s not like your regular Facebook profile which can, and should be, be more personal.
 
BUT your Facebook page should still be about YOU the business person and leader – NOT about your MLM company, your opportunity or products. (Unless the products are your own and unique to you. Even then, promote with caution.)
 
 
YOUR FACEBOOK PAGE…THE LOOK AND FEEL
 
When it comes to your main photo, use a logo/banner like image rather than just a regular photograph. This logo should have a sharp looking photo of you on it where you have lots of posture, as well as your name and title right below the photo. This visual is VERY important – remember, this is the first thing that people see when they land on your Facebook page!
 
You can create such an image in Adobe Photoshop, or you can have it oursourced to someone on Odesk or Guru.com.
 
Examples of professional sounding titles you can use to describe yourself:
 

  • Internet Entrepreneur
  • Home Business Success Coach
  • Attraction Marketing Expert
  • Video Marketing Diva
  • Social Media Expert

    •  
    The options are endless…
     
    Important: Have an arrow on your logo that points to your links below, directing your page visitor to take action and opt in.
     
    One of the links should take your page visitor to a built-in lead capture page right there on your Facebook page. If you don’t know how to create this capture page yourself (you’ll have to know html code), you can outsource it to someone who does.
     
    Another option is to use one of the professional looking made-for-you lead capture pages that you’ll have access to as an MLSP platinum member. (Opt in here to take a test drive of the MLSP training platform. This is the very marketing system I use to build my own business.)
     
    Also when it comes to your Facebook “wall photos” and “photo albums”, remember that a picture says a thousand words. Lifestyle photos are great, but don’t think the only pictures that work are the ones taken by the pool of a 5 star resort on some tropical island!
     
    Rather, think family, friends, kids, pets, fun, sports, recreation, travel, nature, camping, picnics, parties, social gatherings, industry events you attend, and so on. You want your page visitor to get to know you and your life outside of your business. People connect with and relate to other people, not to companies or opportunities!
     
    Getting a lot of “likes”/”fans” quickly is also essential as this is social proof. It’s essentially “proof” that you are a leader who’s got real value to offer. Someone who’s worth following. Start by asking your existing contacts to “like” your page (don’t be shy!)
     
    Be patient…remember your likes will build over time. We’ve all got to start somewhere…
     
    Got a bit of a marketing budget? Then, consider running Facebook PPC ads, driving your traffic to your built-in Facebook lead capture page AND asking for the like in the ad itself (Facebook won’t charge you if the person just hits “like”, only if they click on your ad).
     
    Some people may not opt in and become a lead at this point but they’ll click “like” and become a fan!
     
    This way they actually help you build your social reputation AND they will start seeing your page updates on their own Facebook home page (this will now begin to happen automatically as a result of them “liking” your page)…
     
    This means you now have the opportunity to continue using Facebook to build a relationship with them and, down the road, you may very well see these people, too – who are “only” fans to start with – become leads, and then paying customers and clients!
     
     
    YOUR FACEBOOK STATUS UPDATES
     
    Consistency is key: Update 3-5 times a day – morning, mid-day and evening. If your status updates aren’t getting a lot of “likes” or comments, don’t get discouraged! Keep it up no matter what!
     
    Be professional, helpful, encouraging, engaging, positive, assertive, confident, genuine, unique, personal, bold, witty, interesting, different, solution oriented, always teaching, serving, training and giving value.
     
    This is Attraction Marketing – you’ve got to be the Leader your prospect is looking for. So whenever you log onto Facebook, put on your leader hat! (I talk much more about this in “Her Success Blueprint”.)
     
    Some ideas for status updates:
     
    1.) Links to your value driven blog posts.
     
    2.) Links to your value driven YouTube videos.
     
    3.) Videos directly uploaded to your Facebook page.
     
    4.) Quotes (Best if your own rather than “famous people’s quotes” – or put your own spin on known quotes).
     
    5.) Industry related news worthy announcements (i.e.: “Did you hear…on ABC News today…home business owners live longer than the rest of the population!”)
     
    6.) Links to valuable, pertinent, interesting information you have come across online (should be relevant to your fan/follower…ask, “how will this help them?”).
     
    I could, for example, share
     

  • An interesting article on Facebook marketing…like this one.
     
  • A funny, thought provoking video on how NOT to promote your MLM opportunity… like this one.
     
  • A valuable free resource for anyone who wants to learn to write better copy…like this one.
  • A great article on how to be more productive…like this one.
     

    •  
    Those are just a few ideas to help get your creative juices flowing. There’s no end to great information on the internet that you can share.
     
    7.) Welcoming new team members (This is a double whammy: it makes your new members feel appreciated PLUS it’s social proof that people are joining you – that you are actually getting results in your business! Like it or not, everyone wants to see “results”.)
     
    8.) Personal ideas/thoughts related to building a business, leading a team, growing as a person etc.
     
    9.) Photo Updates. But don’t upload all your photos at once…upload a couple one day, then a few days later, a few more.
     
    (The reason? Every time you add new photos to an album, these new pictures as well as the link for the particular album show up on your follower’s Facebook home page. This means increased visibility: Someone who missed your uploads the first time, may catch them the second time around!)
     
    10.) Screen shots of your results (Generating lots of leads, ranking on Google, climbing your company leader boards etc.) Again, results “sell”. But doing too much of this can be a bit obnoxious so don’t go overboard with it.
     
    11.) Facebook “Notes” (Facebook has an option called “write a note” – you’ll find a link for this right below your Facebook logo. These posts can be a bit longer than your status updates, and you can add an image to the note, too. Think of it as a mini-blog post.)
     
     
    INTERACTING WITH YOUR FACEBOOK FANS
     
    It’s essential that you interact on your page with your fans who leave comments on your page. But be self disciplined and develop good work habits as this could become a real vampire of your time.
     
    I recommend you have one or two set times each day when you go on your Facebook page and respond to comments from fans.
     
    And you don’t always need to reply with a written response: Sometimes it’s sufficent to just click “like” below someone’s comment on your page…they’ll then receive a Facebook notification that you “liked” their comment.
     
    It’s much like a nod or a smile: You’re acknowledging that you heard them, that you’re paying attention. And that’s often all it takes to make someone feel appreciated.
     
    As I wrap this up…remember that Facebook is incredibly viral – for good and for bad. Wherever you tread on Facebook, you’re leaving footprints. It is therefore extremely important that you learn the essentials of proper “social media behavior”.
     
    Have a hard time grasping all this? Well, it’s a lot easier when you can interact with me live and in person, see my computer screen and watch me demonstrate some of these strategies described above!
     
    And here’s the GOOD news: Right now, as a special bonus, you’ll get to sit in on a total of eight marketing trainings with me, for free, with your order of my “Her Success Blueprint” eBook. But hurry – space is extremely limited on these private weekly webinars.
     
    If you’re not already subscribed to my list, you can get all the details by going to the “Get Her Success Blueprint” link right below. See you on the inside!
     
    <----- SHARING IS CARING. If you think this post could benefit others, consider re-tweeting, sharing or "liking" it. Also, as always, feel free to leave me a comment below.

     
     
     
    Successfully,
     
     

     
     
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    Posted in Attraction marketing, Lead Generation, Leadership, Marketing Strategies, Social Media Marketing | 1 Comment »

    How to get your prospects to eagerly anticipate your emails and keep coming back for more

    Tuesday, February 28th, 2012

    Ever had leads curse you out for emailing them too often or for coming on too strong with your MLM opportunity?
     
    Of course…everyone has. And I’m no exception. There was a time (not all that long ago) when my leads used to reply to my auto responder messages not with appreciation but with annoyance.
     
    What I want to share with you in the rest of this post is how to change that. How to instead have your subscribers email you and thank you for your messages.
     
    How to get up to a 22% open rate for your lead lists (3 or 4 times the norm) – which will keep your leads “hot” and soon turn them into buyers and loyal customers.
     
    Let me preface the rest of this post by letting you know this is somewhat advanced stuff and not something you need to master as a new marketer – you’ll get to it soon enough. But let’s keep going, shall we…
     
    Over the course of the last 12 months or so, I’ve gone from one extreme to the other – experiencing the exact scenario I described above – and here’s what’s made the difference (The key points to remember are in bold)…
     
    THE LOOK AND FEEL OF YOUR MESSAGES:
     
    Copying and pasting big chunks of text straight into your emails isn’t gonna do it. If your lead opens your email and sees long, wordy paragraphs with little or no visuals, you are not creating interest, you are creating resistance.
     
    The way I get past this – the way I get my messages to look unique, personal and attractive – is to use templates in my emails.
     
    One way this can be done is to send your reader to an external website template. This was the tehcnique I used when I first started marketing onlnine. What you’ll do in this case is to just have a few words in the email body itself and then, from there, you’ll link to a template that you’re hosting externally, on the servers of say Godaddy or Bluehost.
     
    To better illustrate what I mean, here is an actual template I used in one of my older funnels.
     
    With this strategy, always keep in mind that you should be “continuing the conversation”- from the subject line of your auto responder message to the email body to the template.
     
    As an example, my email subject line may say, “{First Name}, do you have what it takes?” The email body may then read, “To see what I’m talking about, click here”.
     
    Then, when they click “here”, they are taken to my website template where I carry on the conversation and explain what I mean by the provocative question posed in my email subject line.
     
    Do you see how powerful this is? How can you not want to click on the link in the body of my email to find out whether you “have what it takes”?
     
    One of the most powerful human emotions is curiousity. And I’m creating curiousity from the moment that my subscriber lays their eyes on my email subject line!
     
    The email body itself – in this case it consists only of a single sentence – doesn’t explain anything. It’s not wordy. It just sends the reader to the next step, which is to click on the link that takes them to my externally hosted template.
     
    Once they land on my template, however, I have to make sure I deliver the goods – that I actually address what I mean by the question posed in the subject line, “Do you have it in you?” Otherwise my subscriber will feel misled.
     
    THE CONTENT OF YOUR MESSAGES:.
     
    Forget the pitching and selling. Give value instead. Seek to educate and be solution oriented. Seek to inspire, encourage and motivate.
     
    It’s also important you always provide a strong call to action at the end of your message – whatever the call to action happens to be for that particular email. Be it to submit an application, purchase a product, attend a webinar, read one of your blog post, or whatever your objective may be.
     
    Yes, in the context of giving value it is not just “okay” to sell the next step of action – you MUST sell it! Your reader needs to be guided along to the next step; they need to be given a clear sense of direction on what to do next!
     
    I also like to use value driven stories whenever I can. Because everyone loves a good story. Stories are relatable and personal.
     
    And, of course, use visuals relevant to the content. And don’t forget to break the content up into short paragraphs. Use an attention grabbing headline and subheadings if the message is long. This will all help make it easy on the eye.
     
    And this is exactly why you want to take them to a template in the first place: Here you have options as far as visuals, design and other personalization go that you don’t have within the body of an email.
     
    Your reader is going to be blown away. Trust me, you are going to rise above the competition and your messages will be remembered!
     
    Another option – and this is the method I’m currently using – is to use templates in your actual auto responder messages.
     
    Aweber has many premade templates to choose from that you can simply insert into the html version of your email messages as you go about creating your auto responders. Then you simply type straight into the template.
     
    These templates come in different designs, with different layouts and headers. I in particular like the “newsletter format” where you can tell a story or share some value in the left handside column while promoting a product or a service on the right handside.
     
    Also here, you want to makes sure you keep your reader’s attention by using pictures and graphics, and by breaking the content up into short paragraphs and sentences.
     
    Well, there you have it – that’s how to get your prospects to look forward to your emails and eagerly listen to what you have to say. Which of course is essential if you are to build a relationship with your prospects and get them sold on working with you!
     
    Best of luck!
     
     
     
    <----- SHARING IS CARING. If you think this post could benefit others, consider re-tweeting, sharing or "liking" it. Also, as always, feel free to leave me a comment below.

     
     
     
    Successfully,
     
     

     
     
    More here:
     
    Meet me on Facebook
     
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    Learn to market like a PRO
     
     
     
     
     

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    Posted in Attraction marketing, Copywriting, List Building, Marketing Strategies, Sales Psychology | No Comments »

    Why calling your leads is a BAD idea. (This is radical)

    Monday, January 30th, 2012

     
     
    In today’s post, which is on the topic of calling your leads, I want to briefly discuss a ‘radical’ idea. I first posted on this topic a few months back and, as someone who’s wasted a lot of precious time in the past on the wrong activities, it’s one that I’m quite passionate about.
     
    But be warned: This idea goes against what a lot of other industry leaders will tell you. (You may even think I’m nuts for saying this.)
     
    Ultimately, it comes down to how your prefer to work your business. I’m not saying that mine is the only way. If you enjoy calling leads, then by all means, go ahead. Personally, I don’t.
     
    The reason I don’t enjoy calling leads is NOT because I don’t like talking to people. It’s because calling leads is, for the most part, a total waste of time… And if there is one thing I can’t stand, it’s wasting my time.
     
    Most of the leads that you end up talking to are not at all qualifed to work with you. They are tire-kickers, not business builders.
     
    No surprise there: If they were good prospects, they would be action-takers and they would have clicked on your link and gotten started already. They wouldn’t need you to call to “guide them along”, would they?
     
    If your leads need to hear from a “real person” before they take action, then you’re targeting the wrong prospects, my friend.
     
    The way I see it, there is only one reason why you should call your leads, and that is to become comfortable talking to them. Once you are comfortable with it, there is no reason to continue the activity.
     
    At this point, instead of wasting precious time on the phone, you should be working on polishing your sales funnel and your internet presence so that your business can grow more and more automated.
     
    So that your funnel, increasingly, does the sorting and filtering for you, and your leads either qualify or disqualify themselves as they go through the process. Your funnel should be doing the selling and telling – not you.
     
    Does this all sound very “cold and impersonal” to you? Not like a “people business”?
     
    It’s not that you stop dealing with people. Not at all. Only that you stop wasting time on all the people that are wrong for your business and instead talk only to the ones that are actually qualifed.
     
    I spend a lot of time with my consultants that work with me in my primary program. In fact, I see them more as business partners than as my “downline members”, that’s how close we are. I train them, I coach them, we get together at live events and so on… We are building real relationships.
     
    I hope you see the difference…the difference is like night and day.
     
    Spend your time where it’s wisely spent, save yourself the headaches of trying to build a downline of grown-up babies who aren’t going to stick around long anyway, and rather invest yourself in serious people who are ready to fly and who simply need a little push from you in order to take off…
     
    I think you will find that building your opportunity becomes a lot more rewarding this way – personally, as well as financially.
     
     
     
    <----- SHARING IS CARING. If you think this post on the topic of calling leads could benefit others, consider re-tweeting, sharing or "liking" it. Also, as always, feel free to leave me a comment below.

     
     
     
    Successfully,
     
     

     
     
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    Posted in Marketing Strategies, Sponsoring & Recruiting, Time Management | 2 Comments »

    Are Facebook fan pages silly?

    Friday, December 30th, 2011

     
     
    Isn’t it too soon for me to create a Facebook fan page?
     
    Occasionally, I’ll get that question from one of my students. It’s really more of an objection. “Nobody knows who I am,” the argument goes. “I’m not a top earner yet. I’m not an expert. I’d feel silly having a fan page.”
     
    Of course, what they’re really saying is that they’re afraid to step outside of their comfort zone.
     
    I was in the same boat for a long time, believe me. The idea of having a fan page on Facebook before I had significant results made me cringe: Wouldn’t that just look foolish? Why would “little me” need a fan page?
     
    What I now realize, is this: It is your task as a marketer to make your future customers aware that you exist. A fan page is one of the best ways to do just that. Present yourself as a leader worthy of being followed, and you will soon start to attract a following.
     
    Knowing what I know now, I would have created a Facebook fan page from the get-go and not have waited as long. Because when you have a fan page, you get “likes”, and “likes” are social proof.
     
    Even if your page just sits there and you’re not actually advertising it by creating Facebook ads, even if you’re collecting a “like” only once in a blue moon, you’re still slowly building a following!
     
    In a few months this fan base may have built to a couple hundred. And at some point you’ll start driving traffic to your page with Facebook ads, which will help collect “likes” much more quickly.
     
    When you have built up your fan base to a few hundred, it’s time to add a plug-in to your blog for social proof – like I have on my blog here, down to the right.
     
    When your blog visitors see proof that all these other people like you, they’ll be more inclined to like you, too – and to opt in on your blog and become a lead in your funnel.
     
    Because everyone wants to work with and buy from those that they know, like and trust!
     
    At this point you may even be a successful marketer and people now know who you are! And – get this – for an industry leader, having a fan page is pretty much required!
     
    But while most other emerging leaders would now just be starting from scratch, building their fan base on Facebook after they’re recognized, you, on the other hand, are ahead of the game!
     
    You’ve been building your fan base for months, anticipating your breakthrough! You saw the bigger picture.
     
    Focus on giving value. Speak with posture and authority. Offer help and solutions. Be entertaining, think outside-of-the-box, and be outspoken, but in a way that is attractive.
     
    Remember, people see you as you see yourself. Instead of claiming that you’re “not an expert yet” and therefore should wait to create a fan page, commit to raising the bar on yourself and to working as hard as you can on becoming an expert as soon as possible.
     
    This naturally becomes easier the more knowledge you gain. However, chances are you already know more about marketing than 90% of your peers out there who aren’t as committed as you are to their self education!
     
    Because if you weren’t committed, you wouldn’t be reading this blog post, right?! ;)
     
     
     
    <----- P.S: If you enjoyed this post, feel free to re-tweet, share or "like" it...or leave me a comment below!

     
     
     
    Successfully,
     
     

     
     
    More here:
     
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    Posted in Lead Generation, List Building, Marketing Strategies, Social Media Marketing | 4 Comments »

    “Empower Network” w/ David Wood: why promoting it could kill your brand…

    Thursday, December 15th, 2011

     
     
    Okay, so over the last several weeks I’ve been watching all these people jump on the “Empower Network” bandwagon. But I haven’t really been giving it much thought, to be honest. Not until now.
     
    There’s obviously heaps of new opportunities being launched all the time, and this one didn’t seem much different to me than the rest of ‘em.
     
    Besides, one of the secrets to success, I have learned, is to stay focused like a laser beam on what you are doing – and that doesn’t just go for newbies but for top earners, too!
     
    “Empower Network” may be good, or it may be bad. I really have no idea because I haven’t looked at it.
     
    Let me also hurry to say that I don’t know David Wood personally (yet). From all I can tell, he’s a good guy. I have nothing against David Wood. It’s not him or his “Empower Network” I have an issue with.
     
    No…what I found troubling was when just the other day I noticed that some aspiring industry leaders, even rising stars within my own entrepreneurial community, were promoting “Empower Network” and David Wood. That’s when I felt I had to weigh in on the topic.
     
    I don’t care if you’re a marketer or an affiliate with his opportunity and you stand to earn commissions on the sales you’re generating through his system/funnel/pages. If you – as an up-and-comer who’s actively working on building your own brand – are at the same time unabashedly promoting “Empower Network” or David Wood, you’re missing the big picture.
     
    Now, it’s a little different when you’re first starting out and you haven’t began building your own brand yet…when you don’t have any results of your own yet. Then you do need to “borrow” someone else’s success story while creating your own.
     
    But when you’re an aspiring leader yourself?! When you’ve got your own personalized sales funnel, when you’ve got some income results, a growing downline and a flourishing internet presence, when people know who you are…
     
    Yet you’re promoting “Empower Network” and sending your prospects to a landing page that portrays David Wood as a guru, and has his branding all over it? Huh??
     
    David Wood is happy about that, I’m sure. You’re helping him build his online presence, his following, and his brand…
     
    But what about you? What about your internet presence, your following, your brand…?
     
    You’re gladly giving up the time, energy and advertising budget that should be invested in building You Inc. You’re handing it to David Wood and “Empower Network”. Or whoever or whatever else it is you are promoting.
     
    If you are an up-and-coming leader in the network marketing industry, then please, please pay heed to this! You don’t need to jump on another opportunity!
     
    You only need to continue building your brand…!
     
    Building your own brand is the only thing that has true and lasting value – and it has value regardless of what happens on your team, in your company, the industry, or the world economy.
     
    And that’s the GOOD news!
     
     
     
    <----- P.S: If you enjoyed this post, feel free to re-tweet, share or "like" it...or leave me a comment below!

     
     
     
    Successfully,
     
     

     
     
    More here:
     
    Meet me on Facebook
     
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    Learn to Market Like a PRO
     
     
     
     
     

    Tags: , ,
    Posted in Attraction marketing, Leadership, Marketing Strategies, Sales Psychology | 7 Comments »

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