Archive for the ‘Leadership’ Category

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How to stop being a “rookie” and finally make sales in your MLM!

Tuesday, February 21st, 2012

 
 
How do you attract people into your home business or MLM when you aren’t yet “successful”? If it’s true – and it is – that success in MLM is all about being the Leader that your prospects are looking for, how do you get them to see you as that Leader while you’re still brand new?
 
I mean, it’s easy when you got the results…when you’ve got the awards and the screenshots of checks and wire transfers, when you’ve got thousands of followers on Facebook and subscribers on YouTube…but before you get to that point…?
 
This is often the big “catch-22″ for new distributors: They’ve got to “have results” in order to be able to sponsor people, but at the same time they need to sponsor people to get results in the first place! So what’s poor rookie to do?
 
Okay, first of all, stop using the word “rookie” (or “newbie”). Remove it, kill it…abolish it from your vocabulary forever. Put a rubber band around your wrist and snap yourself (hard) if you ever use that word about yourself again (or phrases like “if I make money”, “I can’t afford it”, and the likes).
 
That will remind you to stop demoting yourself and subconsciously programming yourself to believe you aren’t good enough to be a Leader.
 
So, now that we’re past that hurdle, here’s what you do…three things:
 
1.) Start building your own brand from Day One. Your internet presence (your blog, Twitter, YouTube, LinkedIn, Facebook etc) should be promoting “You the Leader”, NOT your MLM company.
 
Using your company logo as Facebook avatar, making your Facebook fan page about your company or your products, using the name of your MLM in your email address (i.e. XYZcompanyrocks@gmail.com) – all of that, it’s like carrying a billboard around that reads, “Amateur”.
 
No. You should be building You Inc. You are your business. You are the Leader.
 
2.) Commit to excellence. Study your craft. Become ridiculously good at marketing. This is a life long pursuit, and if you truly want to master it, you’ve got to live it, eat it and breathe it ’till you’re obsessed with it.
 
3.) Take on a role of leadership whenever you interact with your prospects – be it on the phone, in an email, on Facebook or wherever. That you can only do effectively if you’ve got points 1 and 2 down: your internet presence must be personal, not replicated, and you must have something of value to offer your prospect.
 
You don’t need to know a LOT (yet) but you’ve got to know more than your prospect! You need to have some solution that they have yet to discover. This automatically puts you in a position of authority – you become the advisor, the person they go to for advice.
 
These three points outline in very simple terms how you look “successful” before you have tangible results. This is exactly what I did when I was brand new in the industry and had yet to make my first sale.
 
1.) I never promoted my MLM directly. I was always very conscious about building my brand – not my company’s brand. This made me look “strong”, “confident” and “leader like” in the eyes of my prospect.
 
2.) I applied myself to my craft. I was committed to becoming great at what I do. To my prospects, I looked like a true expert and therefore an authority – even if, in the beginning, I only knew a little more than they did.
 
3.) I put on my leadership hat whenever I interacted with prospects. And because my internet presence spoke of uniqueness, expertise and transparency, and because I “knew stuff” and was actually in a position to help others, this wasn’t difficult at all.
 
Guess what happened…? My contacts started paying attention when I gave “recommendations”…when I gave them direction on what to do and what action steps to take, they listened. Because they trusted me, liked me, and respected me.
 
This is how I started getting leads and customers…and before long, real results. The snowball was rolling. Slowly at first, then faster and faster. And – get this – before I knew it I had the coveted pictures of awards and screenshots of checks and wire transfers…!
 
That’s “all” there is to achieving success in MLM. In an industry where everyone is just out to “get”, and where people are starved for leadership, seek to offer value and solutions, to give rather than take, and to step up to the plate and be a person of authority.
 
“You can get everything in life you want if you will just help enough other people get what they want”. This famous Zig Ziglar quote, in the context of what I just shared in this post, becomes not only a possibility but a certainty.
 
 
 
<----- SHARING IS CARING. If you think this post on how to achieve success in MLM could benefit others, consider re-tweeting, sharing or "liking" it. Also, as always, feel free to leave me a comment below.

 
 
 
Successfully,
 
 

 
 
More here:
 
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Posted in Attraction marketing, Lead Generation, Leadership, Mindset, Social Media Marketing, Sponsoring & Recruiting | No Comments »

3 reasons why you’ve GOT to STOP talking about your MLM

Wednesday, February 15th, 2012

 
 
If you are struggling to get results in your MLM, try this: STOP talking about your opportunity. Put your MLM in the background and yourself in the foreground.
 
Here are three reasons why, if you are leading with your MLM (in your ads, on your blog, Facebook page etc.), you are holding yourself back and minimizing your chances of ever succeeding in MLM.
 
1. No one cares about your company. They care about YOU. Or, more accurately, how YOU can help THEM. I promise you your prospects do not get turned on by your Omega 3 fatty acids or your anti-oxidants or your silver coins…
 
They do, however, get turned on by “you, the Leader” – if you know how to play this role. (It’s not hard.)
 
Does this concept work when implemented? It “works” as in taking me from over 40K in debt to a multiple five-figure monthly income.
 
2. Building your company’s brand does nothing for you. Building your own brand is the only thing that holds lasting value for you as a home business owner.
 
You can be with the biggest, best, “fastest growing” company on the planet, but guess what? Stuff happens in life and in business and you honestly have NO guarantee that —
 
A.) You will be a rep/consultant/distributor with that particular MLM company for the rest of your life.
 
B.) Your current MLM company will be around forever.
 
I don’t care how much you say you love your MLM, or how many oodles of cash your MLM is raking in, or how many celebrities are endorsing it, or whatever…
 
Your company is not untouchable. Your distributorship with that company is not invincible. There are NO guarantees.
 
I repeat: In life and business, stuff happens…
 
So…if there are no guarantees and if stuff happens, why in the world do you want to pour your heart, soul and hard earned marketing dollars into building someone else’s brand?
 
It’s like going to work every day laboring to build someone else’s house while completely neglecting your own, allowing it to slowly deteriorate and decrease in value as a result!
 
Why would you want to do that? Why would you spend your time and your money adding value to someone else’s property when you should be investing your sweat equity in your own?
 
Who do you want to make wealthy – the other property owner or yourself?
 
3. The more you talk about your company, the more it’s going to turn the people off who are already in an MLM. And that means you’ll be losing sales!
 
If your business is set up correctly, you should be in a position to earn money not only on selling your primary program but on other products, too, such as affiliate products.
 
This allows you to properly monetize your list so as to earn a profit on all your prospects who don’t end up joining you in your MLM, not just the ones that do.
 
But don’t think those people – your potential customers – are going to stick around long enough to see what else you have to offer if, as soon as they land on your website or Facebook page, you’re virtually screaming at them through your headlines, photos and status updates, “Amazing opportunity to make extra 5K a month from home!”, or “Big pre launch in Australia this week – get in on the ground floor!”
 
They’ll be off your page faster than a speeding bullet.
 
So what’s the right way to do it? If promoting your MLM company or products is wrong, what is the right way to build your business? How do you build “You Inc.”?
 
I’m so glad you asked, because this is so simple once you just get it…
 
Three things:
 
A. Promote yourself as the Leader that your prospects are looking for. Own your greatness! (Yes, you can absolutely do this without coming across as arrogant or brazen!)
 
B. Build relationships with your prospects so they come to know you, trust you and like you and understand that you have their best interest at heart. (Fortunately, much of this process can be automated.)
 
Everyone wants to work with and buy from those that they know, like and trust (Attraction Marketing 101), and it is YOUR task to get your prospects to feel this way about YOU!
 
C. Lead with value. Value as in tips, training, tools and education. This, for the most part, should be free. It can be videos, blog posts, articles, reports, eBooks, webinars or a number of other things.
 
The “freebies” pre-sell your prospects on your paid stuff. They help your prospects understand that there’s “more where it came from”…more goodies. (Why do you think they give out free samples at the groceries store? Well, this is the same deal!)
 
A final thought as I wrap up this post… I never market my opportunity – not up front, only at the back end. And that’s not because I’m not proud of what I do (I am). It’s not because I’m not totally sold on the products (I am…they’ve changed my life).
 
It’s because I want to build my own house, not someone else’s.
 
My brand today is my most valuable asset. And it’s valuable because I’ve invested in it, and continue to invest in it every single day.
 
Your brand can be for YOU as well…
 
 
 
<----- SHARING IS CARING. If you think this post on the topic of calling leads could benefit others, consider re-tweeting, sharing or "liking" it. Also, as always, feel free to leave me a comment below.

 
 
 
Successfully,
 
 

 
 
More here:
 
Meet me on Facebook
 
Watch me on Youtube
 
Learn To Market Like A PRO
 
 
 
 
 

Posted in Attraction marketing, Leadership | No Comments »

Success in MLM: Do You REALLY Need To Have Your Own Product…?

Tuesday, February 14th, 2012

 
 

 
 
 

Posted in Leadership, Mindset, Videos | No Comments »

4 reasons YOU should have your own product (even if you’re brand new)!

Tuesday, February 7th, 2012

 
 
Okay, let’s run through them, rapid-fire.
 
1. Offering a free product in return for your prospect’s email address is the perfect way to generate high-quality leads.
 
What makes them such high quality, you may be wondering?
 
Well, think about it… The prospect that has digested your eBook/report/video series or other product and liked what they were served, will be much more likely to become a loyal follower and customer than a lead coming in through a replicated lead capture page.
 
This lead, you see, has already been exposed to the value you have to offer and are going to be pre-sold on learning from you!
 
2. Having your own product instantly brands you as an expert – simply put, the leader your prospect is looking for. Imagine being able to introduce yourself as “the author of such-and-such a eBook/report/video series.”
 
You’re suddenly an authority, and that before you’ve even opened your mouth to speak!
 
3. Contrary to what many think, creating your own product doesn’t have to be time consuming or costly. If you’re not an avid writer or don’t feel like you have enough knowledge or experience yet to do it yourself, simply outsource the entire task to someone on Odesk.com or Guru.com.
 
There, you can get professional work done very inexpensively. Just be sure to comparison shop before you pull out your credit card.
 
It’s also a good idea to ask around for recommendations, perhaps in a networking forum like BetterNetworker.com (I used this a lot when I was new) or some other social media platform. You’ll find that your peers will gladly give you advice based on their own experiences!
 
New to outsourcing? You’ll be happy to know that it will still be YOUR eBook/ report/video series with YOUR name on it. Just as if you created it yourself! Neat, eh?
 
4. It feels awesome to have your own product! And guess what? When you feel like a million bucks, you’ll be more likely to act, talk and convey the energy and confidence of someone who’s worth a million bucks!
 
Which your prospects are going to pick up on…and you’ll come across as even more “successful” in their eyes!
 
You follow me?
 
It’s a slam dunk…YOU should have your own product. A free one to start with…don’t think it has to be “so perfect”…keep it short, simple, to the point, value driven, and focused on getting your reader results.
 
(When they see that what you are teaching is actually working, they’ll of course come back for more.)
 
Later, as you start getting great results in your own business and people begin to respect you as a marketer, you can start charging for your products. Which creates yet another income stream for you!
 
You just can’t go wrong with this one… Now you just have to go do it!
 
GO, GO, GO!
 
 
 
<----- SHARING IS CARING. If you think this post on the topic of calling leads could benefit others, consider re-tweeting, sharing or "liking" it. Also, as always, feel free to leave me a comment below.

 
 
 
Successfully,
 
 

 
 
More here:
 
Meet me on Facebook
 
Watch me on Youtube
 
Automate your Business
 
 
 
 
 

Posted in Attraction marketing, Leadership, Mindset, Sponsoring & Recruiting | No Comments »

How to be a “top dog” (before you’ve even made dime yet)

Tuesday, January 3rd, 2012

 
 
Are you someone who’s starting to experience more and more that your peers are turning to you for tips and advice? Is it, perhaps, even a bit overwhelming at times? If so, REJOICE!
 
You see, this is a very common experience for a “newbie” during their transformation into “master marketer”…I’ve seen it a thousand times:
 
You get to the point where you’ve been giving so much value in your blog posts, auto responders, videos etc. that others start looking at you as the go-to-person in that particular area.
 
It’s really exciting when this happens because it means you are being regarded as an authority – AND it means that success is not far off!
 
You may not have made any money yet, but the fact that others are treating you like and expert and authority is a sure sign that you are on the right track.
 
Because the money you earn, or don’t earn, is a reflection of your value to the world. When your value in the market place increases, so does your income.
 
To illustrate what I mean, let me share something with you that happened to me when I was brand new: I had learned to effectively pass on the knowledge I was gaining through article writing.
 
And because I spoke with such authority, because I did such a good job at presenting myself as a Leader, my peers started looking at me like an expert in my field.
 
One time, this person called me up to get some advice – someone who had read several of my articles – he wasn’t even a lead! But he was real nervous on the phone, thinking I was a marketing superstar or something.
 
The great irony was that I hadn’t made any money in my business yet! And, of course, I never stated anywhere in my marketing material that I was making heaps of money. I simply never mentioned my income.
 
But the fact that I had all this knowledge and spoke with such certainty and authority, made my caller think I was a top dog. It really is true that “people see you as you see yourself”.
 
Therefore, make the decision TODAY that you are a LEADER. Then, commit to study your craft diligently. Every time you learn something, share it with others… Be patient, take action consistently, and I bet that before you know it, people will start turning to YOU for advice!
 
And when that starts to happen…when people start “bugging” you, asking you for feedback on a website or for tips on affiliate resources, give yourself a big pat on the back…because, your breakthrough is now just around the corner.
 
Just keep doing more of what you’re doing and you’ll get there before you know it!
 
 
 
<----- SHARING IS CARING! If you were encouraged by this post, consider re-tweeting, sharing or "liking" it so that others, too, can benefit from it. Also, as always, feel free to leave me a comment below.

 
 
 
Successfully,
 
 

 
 
More here:
 
Meet me on Facebook
 
Watch me on Youtube
 
Learn to market like a PRO
 
 
 
 
 

Posted in Attraction marketing, Leadership, Mindset | No Comments »

“Empower Network” w/ David Wood: why promoting it could kill your brand…

Thursday, December 15th, 2011

 
 
Okay, so over the last several weeks I’ve been watching all these people jump on the “Empower Network” bandwagon. But I haven’t really been giving it much thought, to be honest. Not until now.
 
There’s obviously heaps of new opportunities being launched all the time, and this one didn’t seem much different to me than the rest of ‘em.
 
Besides, one of the secrets to success, I have learned, is to stay focused like a laser beam on what you are doing – and that doesn’t just go for newbies but for top earners, too!
 
“Empower Network” may be good, or it may be bad. I really have no idea because I haven’t looked at it.
 
Let me also hurry to say that I don’t know David Wood personally (yet). From all I can tell, he’s a good guy. I have nothing against David Wood. It’s not him or his “Empower Network” I have an issue with.
 
No…what I found troubling was when just the other day I noticed that some aspiring industry leaders, even rising stars within my own entrepreneurial community, were promoting “Empower Network” and David Wood. That’s when I felt I had to weigh in on the topic.
 
I don’t care if you’re a marketer or an affiliate with his opportunity and you stand to earn commissions on the sales you’re generating through his system/funnel/pages. If you – as an up-and-comer who’s actively working on building your own brand – are at the same time unabashedly promoting “Empower Network” or David Wood, you’re missing the big picture.
 
Now, it’s a little different when you’re first starting out and you haven’t began building your own brand yet…when you don’t have any results of your own yet. Then you do need to “borrow” someone else’s success story while creating your own.
 
But when you’re an aspiring leader yourself?! When you’ve got your own personalized sales funnel, when you’ve got some income results, a growing downline and a flourishing internet presence, when people know who you are…
 
Yet you’re promoting “Empower Network” and sending your prospects to a landing page that portrays David Wood as a guru, and has his branding all over it? Huh??
 
David Wood is happy about that, I’m sure. You’re helping him build his online presence, his following, and his brand…
 
But what about you? What about your internet presence, your following, your brand…?
 
You’re gladly giving up the time, energy and advertising budget that should be invested in building You Inc. You’re handing it to David Wood and “Empower Network”. Or whoever or whatever else it is you are promoting.
 
If you are an up-and-coming leader in the network marketing industry, then please, please pay heed to this! You don’t need to jump on another opportunity!
 
You only need to continue building your brand…!
 
Building your own brand is the only thing that has true and lasting value – and it has value regardless of what happens on your team, in your company, the industry, or the world economy.
 
And that’s the GOOD news!
 
 
 
<----- P.S: If you enjoyed this post, feel free to re-tweet, share or "like" it...or leave me a comment below!

 
 
 
Successfully,
 
 

 
 
More here:
 
Meet me on Facebook
 
Watch me on Youtube
 
Get “Her Success Blueprint”
 
 
 
 
 

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Posted in Attraction marketing, Leadership, Marketing Strategies, Sales Psychology | 7 Comments »

Success in MLM: How to sponsor MLM leaders

Saturday, October 8th, 2011

 
Success in MLM…much of its secret lies in sponsoring the right people into your business.
 
Think about it: In the perfect world where you sponsor only self-starters (not grown-up babies!), you’ll never have to spend your valuable time on things like:
 

  • Trying to motivate your distributors to take action.
  • Listening to their whining and complaining.
  • Having them constantly contact you with questions when the answers are right there in front of them.

    •  
    Instead, your reps will:
     

  • Take action out of their own initiative.
  • Take personal responsibility for their own results, or lack thereof.
  • Set out to find the answers themselves, not expecting you to be engaged in constant hand-holding.

    •  
    So how, then, do you go about doing your MLM sponsoring the right way – sponsoring the right people into your business?
     
    Well, in marketing (as in most other areas of life) you tend to get what you ask for.
     
    Here’s what I mean:
     
    An ad, for example, with the headline, “Serious Entrepreneurs Wanted” will attract a completely different person than one that reads, “How To Make $10 000 in 52 Minutes”.
     
    (I’m obviously exaggerating here to make my point.)
     
    A conversation with a prospect where you state that “we practically build your business for you” will cultivate one particular upline/downline relationship whereas a conversation where you let the person know they are expected to take massive action, will create a very different one.
     
    Your ad, and the rest of your sales funnel – as well as the conversations you’re having with leads and new distributors – will create certain expectations in them.
     
    But to truly have success in MLM, just as important as setting the right expectations, is this:
     
    You’ve got to BE the person that you want to attract into your business.
     
    Meaning…?
     
    If you want to attract MLM leaders, focus on becoming a better one yourself.
     
    If you want to sponsor more quality prospects into your business and achieve lasting success in MLM, start by raising the bar on yourself.
     
    The better you get, the better will the people be that sign up with you.
     
    (Think about it: unless you yourself are the “right” person, why would that other “right” person – the serious business builder or MLM leader that you’d like to bring into your business – want to join you?)
     
    The more skilled you get at your craft, the more confident you will become. And the more confident you become, the more of an abundance mentality you’ll develop. As a result, you’ll also better be able discern who’s right for your business and stop feeling guilty about turning the wrong people away.
     
    Best of all, as you develop this confidence and self-assurance, other like minded people will recognize you as one of their own and be drawn to you.
     
    Why?
     
    Because humans are attracted to those that are like them.
     
    Leaders want to work with other leaders.
     
    That’s how you achieve success in MLM.
     
    That’s how you sponsor the right people into your business – people who will actually do the work and produce a nice, residual income for you rather than just add stress and misery to your life:
     
    You do it by being clear in your communication about who it is that you’re looking for for your MLM. And you do it by first BEING that person you wish to sponsor…
     
     
     
    <----- P.P.S: If you enjoyed this post, feel free to re-tweet, share or "like" it...or leave me a comment below!

     
     
     
    Successfully,
     
     

     
     
    More here:
     
    Meet me on Facebook
     
    Watch me on Youtube
     
    Get “Her Success Blueprint”
     
     
     
     
     

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    Posted in Attraction marketing, Leadership, Mindset, Sponsoring & Recruiting | 2 Comments »

    My biggest blunder ever (my first webinar…you won’t believe what I did)

    Tuesday, September 20th, 2011

     
    Tomorrow evening I’ll be conducting a webinar for a couple hundred aspiring home business owner who are looking to learn how to market their businesses online.
     
    As I’m sitting here preparing the content for the call, I can’t help but think back to the very first webinar that I did – probably about two years ago.
     
    I was a newbie at “GoToMeeting”, and this combined with the fact that I’m technically challenged by birth…well, it resulted in what you could call a slightly embarrassing experience.
     
    The meeting itself actually went pretty well – it was after the webinar was over that I made my big blunder. Or perhaps I should say, after the webinar was supposed to be over.
     
    You see, after I wrapped up the call, I forgot to log off…so the meeting was running, broadcasting every word that I uttered – first, in a private conversation on Skype with my assistant, and afterwards with my husband right there in our home office.
     
    It wasn’t until more than an hour later that I – much to my dismay – discovered that I was still “live”. And there was still a handful of attendees logged on.
     
    I noticed a couple of comments in the webinar chat log: “Enjoy your chicken!”, “Mmmmm, bon appetite!”
     
    Aaaaaargh - if I could have dug a big hole in the floor and dissappeared into it, I would have!
     
    My mind raced as I tried to recall the details of my conversations with my assistant and with my husband, wondering what, specifically, my prospects would have overheard.
     
    It was then that my dear Sam looked at me and said, “Lena, you have nothing to hide. You’re not leading a double life. You don’t go on these trainings and talk about how you’re going to help people, and then, once the call is over – or you think it is over – you reveal your real motives in private conversations with your accomplices.”
     
    He added, “We were discussing what to order for lunch…we were talking about how the webinar went… That’s all.”
     
    I thought about it for a second and realized he was right. Yes, it was embarrassing…in fact, it was a lot more than embarrassing.
     
    I certainly didn’t come across as that confident leader I wanted to be seen as as hubby and I discussed the good and the bad of the call while still, unknowingly, “on air”.
     
    But guess what – I survived. My business survived.
     
    Because here’s the thing: everyone messes up from time to time – including leaders. And that’s okay. Messing up is human…we all know that.
     
    What really matters, though, and which is non-negotiable, is the essence of who we are and what we stand for as leaders.
     
    Because this truly is what makes others want to learn from us and strive to be better leaders themselves…
     
    At least that’s the way I see it.
     
     
    <----- PS: Feel free to re-tweet, share or "like" this post if you think it can be of help to others...and/or leave me a comment below!

     
     
     
    Successfully,
     
     

     
     
    More here:
     
    Meet me on Facebook
     
    Watch me on Youtube
     
    Get “Her Success Blueprint”
     
     
     
     
     

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    Posted in Just For Fun, Leadership, Mindset, Personal | 1 Comment »

    Is it actually possible to help people and make money at the same time? (Shocking answer!)

    Tuesday, September 6th, 2011

     
    As you’ve probably heard, just a few days ago I launched a project with my team that I’ve dubbed the ’10 to 10K’ program.
     
    I’ve been promoting the project as “my mission to take ten of my new consultant to a $ 10 000 monthly income in the next 180 days”.
     
    The response from my members and my subscribers alike has been tremendous and almost exclusively positive. However, one comment from a prospect was a tad sarcastic:
     
    “Isn’t this really about you making money, not your consultants?”
     
    I pondered the queston for about a second, and then replied back: “Both. Can’t have one without the other.”
     
    And this is what I want to briefly discuss in the next few paragraphs of this post: Whether helping people and earning money need to be mutually exclusive. Whether making money while helping others others is bad. Apparently some people think so.
     
    And I don’t get that.
     
    In my mind, the only way it would be bad is if the business man or woman thrives at the expense of the customers or clients they claim to be serving. If they take advantage of people. If they are deceptive in their business practices.
     
    Then, clearly, it’s a problem.
     
    But here’s the thing…the direct sales business model has been crafted so that you are rewarded financially for creating success in others – NOT for exploiting them! Hah!
     
    Fact is, there’s no way that I could help ten consultants to a five-figure monthly income without reaping some benefits from it myself!
     
    Benefits not just in the form of the residuals I’m going to earn but also in the form of testimonials from the participants, which in turn will mean increased credibility and visibility for me as a leader…and, yes indeed, create more business for me in the future.
     
    But what’s bad about that?
     
    Now, if I didn’t have a financial interest in the consultants that I train, then my consultants would have reason to be worried! Then, there would be something WRONG somewhere.
     
    Then it wouldn’t be direct sales, it would be direct charity.
     
    On the other hand it’s also true that you’ll never see lasting results in your business if aren’t genuinely out to help others.
     
    Sure, you may enjoy some short-term accolades, even financial rewards, but if you think you can build a strong, loyal team of men and women that respects you, follows you and duplicates your results (your residuals depend on it) and at the same time not take a true interest in their success, you’re in for a rude awakening, my fellow network marketer.
     
    If you think you can be marketing online (where word tends to spread like wildfire across the social networks and where your reputation will follow you wherever you go) and not build your business based on complete integrity, then you’ll need to think again.
     
    Helping and receiving, supporting and profiting, giving and gaining – they all go hand in hand. Can’t have one without the other.
     
    It’s the mystery of our industry. In fact, it’s the mystery of life.
     
    At least that’s the way I see it.
     
     
    P.S: I still have a few openings in my “10 to 10K” project but you must act fast!
     
    <----- P.P.S: If you enjoyed this post, feel free to re-tweet, share or "like" it...or leave me a comment below!

     
     
     
    Successfully,
     
     

     
     
    More here:
     
    Meet me on Facebook
     
    Watch me on Youtube
     
    Get “Her Success Blueprint”
     
     
     
     
     

    Posted in Leadership, Sponsoring & Recruiting | 9 Comments »

    The only way to get rich in network marketing

    Tuesday, August 30th, 2011

     
    One of my Facebook contacts left me a message on my wall the other day, asking a very direct question: He asked if I could help him become rich.
     
    “Start by putting up a profile picture so that people can begin relating to you,” was my just-as-direct reply.
     
    You see, my contact had no avatar – all you saw was that grey silhouette that appears by default. In truth, I had no idea who I was communicating with.
     
    In our industry “getting rich” is a result of building relationships with people…
     
    You connect with someone online, you build trust, you give value (something that actually helps them), they come to like you and respect you…
     
    Next, they decide to go check out your blog. On your blog you’ve got a few product recommendations…and because your contact has come to value your opinons, he “takes your advice” and purchases one of these affiliate products from you. And you make money.
     
    This is how it happens on a small scale.
     
     

    How to Sell 100 Times More
    with 100 Times Less the Effort

     
     
    On a bigger scale, here’s how it’s done: you build your internet presence, you leverage a marketing system and a personalized sales funnel that builds trust, you post on the social networks using tools that automate the process and make your content go viral – reaching thousands of your contacts and followers online.
     
    In the process your contacts and your subscribers come to like you and trust you and respect you. They begin to value your recommendations. They click on the links in your automated emails and on your blog, and they buy the products that you promote.
     
    Because YOU recommended them.
     
    Your group of online followers and contacts continues to grow. Before too long you have thousands of people on your email list that are paying attention to you and what you have to say.
     
    You make another product recommendation, perhaps this time one that’s more pricey… Even then people buy. Because they trust you.
     
    As your list grows, more and more people buy from you and join you in your primary opportunity.
     
    And all the while you are training your team to duplicate what you are doing.
     
    You now have a rapidly growing, profitable home business. You are making substantial commissions. You are building your residual income as a result of investing yourself in your team.
     
    But every sale that you make, small or big – every sale that you made which put you on the path towards riches – started with a relationship.
     
     

    Are You Unknowingly Killing Your
    Relationships On Facebook?

     
     
    Okay, so you can’t relate to people if you’re hiding behind a grey silhouette…understood.
     
    But what about using a company logo then – someone may ask – as your “profile picture”? Or a picture of the products you’re selling? Is that okay?
     
    It’s not much better. Yes, it’s an avatar, but the message that your avatar now gives to everyone you come in contact with is that your identity is “a distributor for XYZ company”.
     
    So, immedeately, if they aren’t intersted in your products/opportunity, they are turned off. Because XYZ opportunity is what you’re “all about”, and that’s not at all what they are about.
     
    Certainly, at a later point they could get interested in your products or biz opp but the thing is you’ll never know because you don’t give the relationship a chance. Instead of attracting new business contacts, you turn people away.
     
    Facebook and the other social networks is not a place where you “sell stuff”. It’s a place where you build relationships with people who have similar interests.
     
    Give people a chance to get to know you, reach out to your peers offering them valuable tips and training, and use an avatar that tells the story of who you are rather than what you do.
     
    Remember, a person has to buy you before they’ll ever buy your products or opportunity… Best of luck!
     
     
    <----- PS: Feel free to re-tweet, share or "like" this post if you think it can be of help to others...and/or leave me a comment below!

     
     
     
    Successfully,
     
     

     
     
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    Posted in Attraction marketing, Leadership, List Building, Social Media Marketing, Sponsoring & Recruiting | 5 Comments »

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