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Do you have to be attractive to succeed with Attraction Marketing? (The answer may surprise you)

Tuesday, April 3rd, 2012

Well, what do you think – do you have to be attractive to succeed with Attraction Marketing?
 
I’m not talking about looks here (haha), so no worries. I’m talking about having an attractive personality – that’s the type of attractiveness I referring to. And, indeed, the answer to my question is a big, loud resounding “yes”.
 
People relate to other people, not to product lines, companies or opportunities. Which is why, as a network marketer, you need to be personal in your approach.
 
Meaning…? Meaning you have a personal blog, a personalized sales funnel, a social media presence, and content like articles and videos published in your name…for starters.
 
Everything you do should be approached from a problem-solution perspective: Your prospect has a problem and you are there to help them solve it.
 
This obviously becomes easier over time as you acquire more and more knowledge. This newfound knowledge will also help you build confidence which makes it easier to function in the role as a leader.
 
Because that’s really what you are doing…you’re being a leader. You are guiding, teaching and serving – an important part of what leaders do.
 
Everyone’s looking for a leader to follow – that includes your prospects.
 
If they don’t follow you, your prospect will follow someone else (which you don’t want, obviously). So make sure you put on your leader hat and continue to raise the bar on yourself in that area.
 
Also, keep in mind that we tend to attract people that are “just like us” so if you want to bring the right people – quality people – into your MLM business, you’ve got to strive to be that person you’d like to sponsor.
 
This is where attractiveness enters the picture.
 
And what are some characteristics of an attractive person, some may ask? Okay, let’s run through a few…
 
You have amazing work ethics, you’re generous, giving, confident, strong, forward-thinking, productive, efficient, driven, self-disciplined, self-motivated, at peace with yourself and your circumstances, you’re an overcomer and an optimist…
 
You’re not afraid to speak up, you’re action oriented, you take educated risks, you strive to be the best that you can be at what you do, you seek to inspire and encourage others…
 
Quite a list, eh? And I’ve really only touched the tip of the iceberg here.
 
Personal growth – or growing an attractive personality, as I like to call it – is obviously a lifelong pursuit. But it is a worthy pursuit and one that we all need to commit to.(And sometimes re-commit to when we slack off!)
 
Personal development is a big deal in the MLM/home business industry, and that’s for good reason.
 
There is simply no way you’ll survive the ups and downs of entrepreneurship, stay the course and – which is what I’ve been focusing on in this particular post – attract prospects into your business if you don’t possess attractive personality traits.
 
On the flipside, when your prospects truly come to see you as that person they themselves would love to be like (and this really is the key here…you are their role model!) – someone who’s self-assured, successful, accomplished, yet relatable and personal in their approach – how can they not want to come sit at your feet to learn from you?
 
Who wouldn’t be attracted to this type of person, right?
 
By becoming the leader your prospects are looking for, you will rise above your competition – all the people who don’t think outside the box and who are hiding behind replicated MLM company sites and impersonal systems.
 
By putting a “face” on your business this way, you’ll be light-years ahead of your competitors from the outset.
 
Your prospect will know exactly who they’re dealing with. Your transparency will shine through and you’ll build trust and credibility quickly and effortlessly. Which, of course, is essential to getting your prospects to buy from you as people buy from those that they know, like and trust.
 
In a world flooded with offers and opportunities, you will be the obvious choice.
 
You will be the obvious choice because you’re so darn awesome.
 
That, my friend, is what Attraction Marketing is all about.
 
 
<----- SHARING IS CARING. If you think this post on Attraction Marketing could benefit others, consider re-tweeting, sharing or "liking" it. Also, as always, feel free to leave me a comment below.

 
 
 
Successfully,
 
 

 
 
More here:
 
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Posted in Attraction marketing, Leadership, Mindset, Sponsoring & Recruiting | No Comments »

Okay, so you’ve given value…now what? (How to actually make money with Attraction Marketing)

Friday, March 23rd, 2012

Many people who use Attraction Marketing in their businesses mistakenly believe that all they have to do is give value, and the money will come. Well, it starts with giving value but that’s not all there is to it.  
 
Giving value will help you attract followers. But, the entire purpose of attracting those people is to give you an opportunity to sell to them! Right?
 
You only make money when you do one single thing – namely take an order. Which means that at least 80% of your time should be spent on calls with people, taking orders.
 
Or – the other option, and the one that I personally prefer – it should be spent working on ways to get the order-taking to happen on your website, on autopilot.
 
Whether you find option A or B to be the most effective will depend on the nature of your products. It also depends on how you prefer to work your business and on whether you are just starting out or you’ve been marketing for a while.
 
Expect to have to make more phone calls in the beginning. (You still should have some sort of qualification process that your prospects have to go through before they get to talk to you and not just call leads blindly.)
 
Your auto responder emails should be doing the same – they should be giving value, but you should also be asking for the sale. If not in every single message, certainly in the vast majority of them.
 
People WANT to be led. And part of leading is telling them what to do next: apply, purchase the start up kit, take a test drive or whatever the case may be.
 
This is also why you must always give your prospect a clear, concise step of action, something specific to do next. And don’t give them several options – this will only confuse them and they will choose none. No, give them only ONE option.
 
Another thing: Never let your prospects drill you about your business. Remember, in any conversation it is the person who asks the questions who holds the power, and you want to make sure that you maintain posture and stay in control, not your prospect!
 
So, then, how do your prospects get their questions answered if you don’t take it upon yourself to get on the phone and deal with them?
 
Well, your sales funnel should be doing the work for you, taking care of as much of the selling and telling as possible: Your websites, emails, videos, tutorials and so on should be doing this on your behalf, all while sorting and filtering your prospects for you.
 
If your company doesn’t have a call center with trained people who answer questions from interested prospects, consider hiring a part-time freelancer from Odesk (quite inexpensive) that you can train to answer phone calls and call leads back.
 
It should be well worth the investment: You’ll gain so much posture in the eyes of your prospects this way. How can they not see you as a successful leader if you’ve got your very own personal assistant?
 
Also, with this strategy, never again will you be left tongue-tied trying to answer a question you don’t know the answer to.
 
But at the same time your prospects will have a number they can call if they have questions about getting started. You’re not shutting yourself off from them, you’re making yourself accessible, it’s just that you’re making use of hired help – which, I may add, all successful, productive people do.
 
Have this phone number easily visible on all websites, on your YouTube channel, in your auto responders etc. I recommend you also include the Skype or other messenger ID for your “assistant” in all your correspondence.
 
Even if you don’t start getting a lot of calls from leads, it helps build trust with the person who’s following you when they see that there’s a number they can call if they need help.
 
Follow these tips so as to keep an authorative role with your prospects while at the same time staying approachable, and I’m convinced you’ll soon see those leads convert to sales!
 
 
<----- SHARING IS CARING. If you think this post could benefit others, consider re-tweeting, sharing or "liking" it. Also, as always, feel free to leave me a comment below.

 
 
 
Successfully,
 
 

 
 
More here:
 
Meet me on Facebook
 
Watch me on Youtube
 
Attend My Trainings
 
 
 
 
 

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Posted in Attraction marketing, Leadership, Marketing Strategies, Mindset, Sales Psychology, Sponsoring & Recruiting | No Comments »

Just leaked: Notes from my private team training yesterday on Facebook lead generation strategies!

Wednesday, February 29th, 2012

To help you out with your Facebook marketing, here are the key points from my private (!) team training yesterday, which was all about generating free leads on Facebook. I know – I’m way cool… ;-)
 
Remember your Facebook fan page is a “business” page…it’s not like your regular Facebook profile which can, and should be, be more personal.
 
BUT your Facebook page should still be about YOU the business person and leader – NOT about your MLM company, your opportunity or products. (Unless the products are your own and unique to you. Even then, promote with caution.)
 
 
YOUR FACEBOOK PAGE…THE LOOK AND FEEL
 
When it comes to your main photo, use a logo/banner like image rather than just a regular photograph. This logo should have a sharp looking photo of you on it where you have lots of posture, as well as your name and title right below the photo. This visual is VERY important – remember, this is the first thing that people see when they land on your Facebook page!
 
You can create such an image in Adobe Photoshop, or you can have it oursourced to someone on Odesk or Guru.com.
 
Examples of professional sounding titles you can use to describe yourself:
 

  • Internet Entrepreneur
  • Home Business Success Coach
  • Attraction Marketing Expert
  • Video Marketing Diva
  • Social Media Expert

    •  
    The options are endless…
     
    Important: Have an arrow on your logo that points to your links below, directing your page visitor to take action and opt in.
     
    One of the links should take your page visitor to a built-in lead capture page right there on your Facebook page. If you don’t know how to create this capture page yourself (you’ll have to know html code), you can outsource it to someone who does.
     
    Another option is to use one of the professional looking made-for-you lead capture pages that you’ll have access to as an MLSP platinum member. (Opt in here to take a test drive of the MLSP training platform. This is the very marketing system I use to build my own business.)
     
    Also when it comes to your Facebook “wall photos” and “photo albums”, remember that a picture says a thousand words. Lifestyle photos are great, but don’t think the only pictures that work are the ones taken by the pool of a 5 star resort on some tropical island!
     
    Rather, think family, friends, kids, pets, fun, sports, recreation, travel, nature, camping, picnics, parties, social gatherings, industry events you attend, and so on. You want your page visitor to get to know you and your life outside of your business. People connect with and relate to other people, not to companies or opportunities!
     
    Getting a lot of “likes”/”fans” quickly is also essential as this is social proof. It’s essentially “proof” that you are a leader who’s got real value to offer. Someone who’s worth following. Start by asking your existing contacts to “like” your page (don’t be shy!)
     
    Be patient…remember your likes will build over time. We’ve all got to start somewhere…
     
    Got a bit of a marketing budget? Then, consider running Facebook PPC ads, driving your traffic to your built-in Facebook lead capture page AND asking for the like in the ad itself (Facebook won’t charge you if the person just hits “like”, only if they click on your ad).
     
    Some people may not opt in and become a lead at this point but they’ll click “like” and become a fan!
     
    This way they actually help you build your social reputation AND they will start seeing your page updates on their own Facebook home page (this will now begin to happen automatically as a result of them “liking” your page)…
     
    This means you now have the opportunity to continue using Facebook to build a relationship with them and, down the road, you may very well see these people, too – who are “only” fans to start with – become leads, and then paying customers and clients!
     
     
    YOUR FACEBOOK STATUS UPDATES
     
    Consistency is key: Update 3-5 times a day – morning, mid-day and evening. If your status updates aren’t getting a lot of “likes” or comments, don’t get discouraged! Keep it up no matter what!
     
    Be professional, helpful, encouraging, engaging, positive, assertive, confident, genuine, unique, personal, bold, witty, interesting, different, solution oriented, always teaching, serving, training and giving value.
     
    This is Attraction Marketing – you’ve got to be the Leader your prospect is looking for. So whenever you log onto Facebook, put on your leader hat! (I talk much more about this in “Her Success Blueprint”.)
     
    Some ideas for status updates:
     
    1.) Links to your value driven blog posts.
     
    2.) Links to your value driven YouTube videos.
     
    3.) Videos directly uploaded to your Facebook page.
     
    4.) Quotes (Best if your own rather than “famous people’s quotes” – or put your own spin on known quotes).
     
    5.) Industry related news worthy announcements (i.e.: “Did you hear…on ABC News today…home business owners live longer than the rest of the population!”)
     
    6.) Links to valuable, pertinent, interesting information you have come across online (should be relevant to your fan/follower…ask, “how will this help them?”).
     
    I could, for example, share
     

  • An interesting article on Facebook marketing…like this one.
     
  • A funny, thought provoking video on how NOT to promote your MLM opportunity… like this one.
     
  • A valuable free resource for anyone who wants to learn to write better copy…like this one.
  • A great article on how to be more productive…like this one.
     

    •  
    Those are just a few ideas to help get your creative juices flowing. There’s no end to great information on the internet that you can share.
     
    7.) Welcoming new team members (This is a double whammy: it makes your new members feel appreciated PLUS it’s social proof that people are joining you – that you are actually getting results in your business! Like it or not, everyone wants to see “results”.)
     
    8.) Personal ideas/thoughts related to building a business, leading a team, growing as a person etc.
     
    9.) Photo Updates. But don’t upload all your photos at once…upload a couple one day, then a few days later, a few more.
     
    (The reason? Every time you add new photos to an album, these new pictures as well as the link for the particular album show up on your follower’s Facebook home page. This means increased visibility: Someone who missed your uploads the first time, may catch them the second time around!)
     
    10.) Screen shots of your results (Generating lots of leads, ranking on Google, climbing your company leader boards etc.) Again, results “sell”. But doing too much of this can be a bit obnoxious so don’t go overboard with it.
     
    11.) Facebook “Notes” (Facebook has an option called “write a note” – you’ll find a link for this right below your Facebook logo. These posts can be a bit longer than your status updates, and you can add an image to the note, too. Think of it as a mini-blog post.)
     
     
    INTERACTING WITH YOUR FACEBOOK FANS
     
    It’s essential that you interact on your page with your fans who leave comments on your page. But be self disciplined and develop good work habits as this could become a real vampire of your time.
     
    I recommend you have one or two set times each day when you go on your Facebook page and respond to comments from fans.
     
    And you don’t always need to reply with a written response: Sometimes it’s sufficent to just click “like” below someone’s comment on your page…they’ll then receive a Facebook notification that you “liked” their comment.
     
    It’s much like a nod or a smile: You’re acknowledging that you heard them, that you’re paying attention. And that’s often all it takes to make someone feel appreciated.
     
    As I wrap this up…remember that Facebook is incredibly viral – for good and for bad. Wherever you tread on Facebook, you’re leaving footprints. It is therefore extremely important that you learn the essentials of proper “social media behavior”.
     
    Have a hard time grasping all this? Well, it’s a lot easier when you can interact with me live and in person, see my computer screen and watch me demonstrate some of these strategies described above!
     
    And here’s the GOOD news: Right now, as a special bonus, you’ll get to sit in on a total of eight marketing trainings with me, for free, with your order of my “Her Success Blueprint” eBook. But hurry – space is extremely limited on these private weekly webinars.
     
    If you’re not already subscribed to my list, you can get all the details by going to the “Get Her Success Blueprint” link right below. See you on the inside!
     
    <----- SHARING IS CARING. If you think this post could benefit others, consider re-tweeting, sharing or "liking" it. Also, as always, feel free to leave me a comment below.

     
     
     
    Successfully,
     
     

     
     
    More here:
     
    Meet me on Facebook
     
    Watch me on Youtube
     
    Attend My Trainings
     
     
     
     
     

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    Posted in Attraction marketing, Lead Generation, Leadership, Marketing Strategies, Social Media Marketing | 1 Comment »

    How to stop being a “rookie” and finally make sales in your MLM!

    Tuesday, February 21st, 2012

     
     
    How do you attract people into your home business or MLM when you aren’t yet “successful”? If it’s true – and it is – that success in MLM is all about being the Leader that your prospects are looking for, how do you get them to see you as that Leader while you’re still brand new?
     
    I mean, it’s easy when you got the results…when you’ve got the awards and the screenshots of checks and wire transfers, when you’ve got thousands of followers on Facebook and subscribers on YouTube…but before you get to that point…?
     
    This is often the big “catch-22″ for new distributors: They’ve got to “have results” in order to be able to sponsor people, but at the same time they need to sponsor people to get results in the first place! So what’s poor rookie to do?
     
    Okay, first of all, stop using the word “rookie” (or “newbie”). Remove it, kill it…abolish it from your vocabulary forever. Put a rubber band around your wrist and snap yourself (hard) if you ever use that word about yourself again (or phrases like “if I make money”, “I can’t afford it”, and the likes).
     
    That will remind you to stop demoting yourself and subconsciously programming yourself to believe you aren’t good enough to be a Leader.
     
    So, now that we’re past that hurdle, here’s what you do…three things:
     
    1.) Start building your own brand from Day One. Your internet presence (your blog, Twitter, YouTube, LinkedIn, Facebook etc) should be promoting “You the Leader”, NOT your MLM company.
     
    Using your company logo as Facebook avatar, making your Facebook fan page about your company or your products, using the name of your MLM in your email address (i.e. XYZcompanyrocks@gmail.com) – all of that, it’s like carrying a billboard around that reads, “Amateur”.
     
    No. You should be building You Inc. You are your business. You are the Leader.
     
    2.) Commit to excellence. Study your craft. Become ridiculously good at marketing. This is a life long pursuit, and if you truly want to master it, you’ve got to live it, eat it and breathe it ’till you’re obsessed with it.
     
    3.) Take on a role of leadership whenever you interact with your prospects – be it on the phone, in an email, on Facebook or wherever. That you can only do effectively if you’ve got points 1 and 2 down: your internet presence must be personal, not replicated, and you must have something of value to offer your prospect.
     
    You don’t need to know a LOT (yet) but you’ve got to know more than your prospect! You need to have some solution that they have yet to discover. This automatically puts you in a position of authority – you become the advisor, the person they go to for advice.
     
    These three points outline in very simple terms how you look “successful” before you have tangible results. This is exactly what I did when I was brand new in the industry and had yet to make my first sale.
     
    1.) I never promoted my MLM directly. I was always very conscious about building my brand – not my company’s brand. This made me look “strong”, “confident” and “leader like” in the eyes of my prospect.
     
    2.) I applied myself to my craft. I was committed to becoming great at what I do. To my prospects, I looked like a true expert and therefore an authority – even if, in the beginning, I only knew a little more than they did.
     
    3.) I put on my leadership hat whenever I interacted with prospects. And because my internet presence spoke of uniqueness, expertise and transparency, and because I “knew stuff” and was actually in a position to help others, this wasn’t difficult at all.
     
    Guess what happened…? My contacts started paying attention when I gave “recommendations”…when I gave them direction on what to do and what action steps to take, they listened. Because they trusted me, liked me, and respected me.
     
    This is how I started getting leads and customers…and before long, real results. The snowball was rolling. Slowly at first, then faster and faster. And – get this – before I knew it I had the coveted pictures of awards and screenshots of checks and wire transfers…!
     
    That’s “all” there is to achieving success in MLM. In an industry where everyone is just out to “get”, and where people are starved for leadership, seek to offer value and solutions, to give rather than take, and to step up to the plate and be a person of authority.
     
    “You can get everything in life you want if you will just help enough other people get what they want”. This famous Zig Ziglar quote, in the context of what I just shared in this post, becomes not only a possibility but a certainty.
     
     
     
    <----- SHARING IS CARING. If you think this post on how to achieve success in MLM could benefit others, consider re-tweeting, sharing or "liking" it. Also, as always, feel free to leave me a comment below.

     
     
     
    Successfully,
     
     

     
     
    More here:
     
    Meet me on Facebook
     
    Watch me on Youtube
     
    Learn to market like a PRO
     
     
     
     
     

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    Posted in Attraction marketing, Lead Generation, Leadership, Mindset, Social Media Marketing, Sponsoring & Recruiting | No Comments »

    3 reasons why you’ve GOT to STOP talking about your MLM

    Wednesday, February 15th, 2012

     
     
    If you are struggling to get results in your MLM, try this: STOP talking about your opportunity. Put your MLM in the background and yourself in the foreground.
     
    Here are three reasons why, if you are leading with your MLM (in your ads, on your blog, Facebook page etc.), you are holding yourself back and minimizing your chances of ever succeeding in MLM.
     
    1. No one cares about your company. They care about YOU. Or, more accurately, how YOU can help THEM. I promise you your prospects do not get turned on by your Omega 3 fatty acids or your anti-oxidants or your silver coins…
     
    They do, however, get turned on by “you, the Leader” – if you know how to play this role. (It’s not hard.)
     
    Does this concept work when implemented? It “works” as in taking me from over 40K in debt to a multiple five-figure monthly income.
     
    2. Building your company’s brand does nothing for you. Building your own brand is the only thing that holds lasting value for you as a home business owner.
     
    You can be with the biggest, best, “fastest growing” company on the planet, but guess what? Stuff happens in life and in business and you honestly have NO guarantee that —
     
    A.) You will be a rep/consultant/distributor with that particular MLM company for the rest of your life.
     
    B.) Your current MLM company will be around forever.
     
    I don’t care how much you say you love your MLM, or how many oodles of cash your MLM is raking in, or how many celebrities are endorsing it, or whatever…
     
    Your company is not untouchable. Your distributorship with that company is not invincible. There are NO guarantees.
     
    I repeat: In life and business, stuff happens…
     
    So…if there are no guarantees and if stuff happens, why in the world do you want to pour your heart, soul and hard earned marketing dollars into building someone else’s brand?
     
    It’s like going to work every day laboring to build someone else’s house while completely neglecting your own, allowing it to slowly deteriorate and decrease in value as a result!
     
    Why would you want to do that? Why would you spend your time and your money adding value to someone else’s property when you should be investing your sweat equity in your own?
     
    Who do you want to make wealthy – the other property owner or yourself?
     
    3. The more you talk about your company, the more it’s going to turn the people off who are already in an MLM. And that means you’ll be losing sales!
     
    If your business is set up correctly, you should be in a position to earn money not only on selling your primary program but on other products, too, such as affiliate products.
     
    This allows you to properly monetize your list so as to earn a profit on all your prospects who don’t end up joining you in your MLM, not just the ones that do.
     
    But don’t think those people – your potential customers – are going to stick around long enough to see what else you have to offer if, as soon as they land on your website or Facebook page, you’re virtually screaming at them through your headlines, photos and status updates, “Amazing opportunity to make extra 5K a month from home!”, or “Big pre launch in Australia this week – get in on the ground floor!”
     
    They’ll be off your page faster than a speeding bullet.
     
    So what’s the right way to do it? If promoting your MLM company or products is wrong, what is the right way to build your business? How do you build “You Inc.”?
     
    I’m so glad you asked, because this is so simple once you just get it…
     
    Three things:
     
    A. Promote yourself as the Leader that your prospects are looking for. Own your greatness! (Yes, you can absolutely do this without coming across as arrogant or brazen!)
     
    B. Build relationships with your prospects so they come to know you, trust you and like you and understand that you have their best interest at heart. (Fortunately, much of this process can be automated.)
     
    Everyone wants to work with and buy from those that they know, like and trust (Attraction Marketing 101), and it is YOUR task to get your prospects to feel this way about YOU!
     
    C. Lead with value. Value as in tips, training, tools and education. This, for the most part, should be free. It can be videos, blog posts, articles, reports, eBooks, webinars or a number of other things.
     
    The “freebies” pre-sell your prospects on your paid stuff. They help your prospects understand that there’s “more where it came from”…more goodies. (Why do you think they give out free samples at the groceries store? Well, this is the same deal!)
     
    A final thought as I wrap up this post… I never market my opportunity – not up front, only at the back end. And that’s not because I’m not proud of what I do (I am). It’s not because I’m not totally sold on the products (I am…they’ve changed my life).
     
    It’s because I want to build my own house, not someone else’s.
     
    My brand today is my most valuable asset. And it’s valuable because I’ve invested in it, and continue to invest in it every single day.
     
    Your brand can be for YOU as well…
     
     
     
    <----- SHARING IS CARING. If you think this post on the topic of calling leads could benefit others, consider re-tweeting, sharing or "liking" it. Also, as always, feel free to leave me a comment below.

     
     
     
    Successfully,
     
     

     
     
    More here:
     
    Meet me on Facebook
     
    Watch me on Youtube
     
    Learn To Market Like A PRO
     
     
     
     
     

    Posted in Attraction marketing, Leadership | No Comments »

    Success in MLM: do you REALLY need to have your own product…?

    Tuesday, February 14th, 2012

     
     

     
     
     
     
    More here:
     
    Meet me on Facebook
     
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    Posted in Leadership, Mindset, Videos | No Comments »

    4 reasons YOU should have your own product (even if you’re brand new)!

    Tuesday, February 7th, 2012

     
     
    Okay, let’s run through them, rapid-fire.
     
    1. Offering a free product in return for your prospect’s email address is the perfect way to generate high-quality leads.
     
    What makes them such high quality, you may be wondering?
     
    Well, think about it… The prospect that has digested your eBook/report/video series or other product and liked what they were served, will be much more likely to become a loyal follower and customer than a lead coming in through a replicated lead capture page.
     
    This lead, you see, has already been exposed to the value you have to offer and are going to be pre-sold on learning from you!
     
    2. Having your own product instantly brands you as an expert – simply put, the leader your prospect is looking for. Imagine being able to introduce yourself as “the author of such-and-such a eBook/report/video series.”
     
    You’re suddenly an authority, and that before you’ve even opened your mouth to speak!
     
    3. Contrary to what many think, creating your own product doesn’t have to be time consuming or costly. If you’re not an avid writer or don’t feel like you have enough knowledge or experience yet to do it yourself, simply outsource the entire task to someone on Odesk.com or Guru.com.
     
    There, you can get professional work done very inexpensively. Just be sure to comparison shop before you pull out your credit card.
     
    It’s also a good idea to ask around for recommendations, perhaps in a networking forum like BetterNetworker.com (I used this a lot when I was new) or some other social media platform. You’ll find that your peers will gladly give you advice based on their own experiences!
     
    New to outsourcing? You’ll be happy to know that it will still be YOUR eBook/ report/video series with YOUR name on it. Just as if you created it yourself! Neat, eh?
     
    4. It feels awesome to have your own product! And guess what? When you feel like a million bucks, you’ll be more likely to act, talk and convey the energy and confidence of someone who’s worth a million bucks!
     
    Which your prospects are going to pick up on…and you’ll come across as even more “successful” in their eyes!
     
    You follow me?
     
    It’s a slam dunk…YOU should have your own product. A free one to start with…don’t think it has to be “so perfect”…keep it short, simple, to the point, value driven, and focused on getting your reader results.
     
    (When they see that what you are teaching is actually working, they’ll of course come back for more.)
     
    Later, as you start getting great results in your own business and people begin to respect you as a marketer, you can start charging for your products. Which creates yet another income stream for you!
     
    You just can’t go wrong with this one… Now you just have to go do it!
     
    GO, GO, GO!
     
     
     
    <----- SHARING IS CARING. If you think this post on the topic of calling leads could benefit others, consider re-tweeting, sharing or "liking" it. Also, as always, feel free to leave me a comment below.

     
     
     
    Successfully,
     
     

     
     
    More here:
     
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    Posted in Attraction marketing, Leadership, Mindset, Sponsoring & Recruiting | No Comments »

    How to be a “top dog” (before you’ve even made dime yet)

    Tuesday, January 3rd, 2012

     
     
    Are you someone who’s starting to experience more and more that your peers are turning to you for tips and advice? Is it, perhaps, even a bit overwhelming at times? If so, REJOICE!
     
    You see, this is a very common experience for a “newbie” during their transformation into “master marketer”…I’ve seen it a thousand times:
     
    You get to the point where you’ve been giving so much value in your blog posts, auto responders, videos etc. that others start looking at you as the go-to-person in that particular area.
     
    It’s really exciting when this happens because it means you are being regarded as an authority – AND it means that success is not far off!
     
    You may not have made any money yet, but the fact that others are treating you like and expert and authority is a sure sign that you are on the right track.
     
    Because the money you earn, or don’t earn, is a reflection of your value to the world. When your value in the market place increases, so does your income.
     
    To illustrate what I mean, let me share something with you that happened to me when I was brand new: I had learned to effectively pass on the knowledge I was gaining through article writing.
     
    And because I spoke with such authority, because I did such a good job at presenting myself as a Leader, my peers started looking at me like an expert in my field.
     
    One time, this person called me up to get some advice – someone who had read several of my articles – he wasn’t even a lead! But he was real nervous on the phone, thinking I was a marketing superstar or something.
     
    The great irony was that I hadn’t made any money in my business yet! And, of course, I never stated anywhere in my marketing material that I was making heaps of money. I simply never mentioned my income.
     
    But the fact that I had all this knowledge and spoke with such certainty and authority, made my caller think I was a top dog. It really is true that “people see you as you see yourself”.
     
    Therefore, make the decision TODAY that you are a LEADER. Then, commit to study your craft diligently. Every time you learn something, share it with others… Be patient, take action consistently, and I bet that before you know it, people will start turning to YOU for advice!
     
    And when that starts to happen…when people start “bugging” you, asking you for feedback on a website or for tips on affiliate resources, give yourself a big pat on the back…because, your breakthrough is now just around the corner.
     
    Just keep doing more of what you’re doing and you’ll get there before you know it!
     
     
     
    <----- SHARING IS CARING! If you were encouraged by this post, consider re-tweeting, sharing or "liking" it so that others, too, can benefit from it. Also, as always, feel free to leave me a comment below.

     
     
     
    Successfully,
     
     

     
     
    More here:
     
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    Posted in Attraction marketing, Leadership, Mindset | No Comments »

    “Empower Network” w/ David Wood: why promoting it could kill your brand…

    Thursday, December 15th, 2011

     
     
    Okay, so over the last several weeks I’ve been watching all these people jump on the “Empower Network” bandwagon. But I haven’t really been giving it much thought, to be honest. Not until now.
     
    There’s obviously heaps of new opportunities being launched all the time, and this one didn’t seem much different to me than the rest of ‘em.
     
    Besides, one of the secrets to success, I have learned, is to stay focused like a laser beam on what you are doing – and that doesn’t just go for newbies but for top earners, too!
     
    “Empower Network” may be good, or it may be bad. I really have no idea because I haven’t looked at it.
     
    Let me also hurry to say that I don’t know David Wood personally (yet). From all I can tell, he’s a good guy. I have nothing against David Wood. It’s not him or his “Empower Network” I have an issue with.
     
    No…what I found troubling was when just the other day I noticed that some aspiring industry leaders, even rising stars within my own entrepreneurial community, were promoting “Empower Network” and David Wood. That’s when I felt I had to weigh in on the topic.
     
    I don’t care if you’re a marketer or an affiliate with his opportunity and you stand to earn commissions on the sales you’re generating through his system/funnel/pages. If you – as an up-and-comer who’s actively working on building your own brand – are at the same time unabashedly promoting “Empower Network” or David Wood, you’re missing the big picture.
     
    Now, it’s a little different when you’re first starting out and you haven’t began building your own brand yet…when you don’t have any results of your own yet. Then you do need to “borrow” someone else’s success story while creating your own.
     
    But when you’re an aspiring leader yourself?! When you’ve got your own personalized sales funnel, when you’ve got some income results, a growing downline and a flourishing internet presence, when people know who you are…
     
    Yet you’re promoting “Empower Network” and sending your prospects to a landing page that portrays David Wood as a guru, and has his branding all over it? Huh??
     
    David Wood is happy about that, I’m sure. You’re helping him build his online presence, his following, and his brand…
     
    But what about you? What about your internet presence, your following, your brand…?
     
    You’re gladly giving up the time, energy and advertising budget that should be invested in building You Inc. You’re handing it to David Wood and “Empower Network”. Or whoever or whatever else it is you are promoting.
     
    If you are an up-and-coming leader in the network marketing industry, then please, please pay heed to this! You don’t need to jump on another opportunity!
     
    You only need to continue building your brand…!
     
    Building your own brand is the only thing that has true and lasting value – and it has value regardless of what happens on your team, in your company, the industry, or the world economy.
     
    And that’s the GOOD news!
     
     
     
    <----- P.S: If you enjoyed this post, feel free to re-tweet, share or "like" it...or leave me a comment below!

     
     
     
    Successfully,
     
     

     
     
    More here:
     
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    Posted in Attraction marketing, Leadership, Marketing Strategies, Sales Psychology | 7 Comments »

    Success in MLM: How to sponsor MLM leaders

    Saturday, October 8th, 2011

     
    Success in MLM…much of its secret lies in sponsoring the right people into your business.
     
    Think about it: In the perfect world where you sponsor only self-starters (not grown-up babies!), you’ll never have to spend your valuable time on things like:
     

  • Trying to motivate your distributors to take action.
  • Listening to their whining and complaining.
  • Having them constantly contact you with questions when the answers are right there in front of them.

    •  
    Instead, your reps will:
     

  • Take action out of their own initiative.
  • Take personal responsibility for their own results, or lack thereof.
  • Set out to find the answers themselves, not expecting you to be engaged in constant hand-holding.

    •  
    So how, then, do you go about doing your MLM sponsoring the right way – sponsoring the right people into your business?
     
    Well, in marketing (as in most other areas of life) you tend to get what you ask for.
     
    Here’s what I mean:
     
    An ad, for example, with the headline, “Serious Entrepreneurs Wanted” will attract a completely different person than one that reads, “How To Make $10 000 in 52 Minutes”.
     
    (I’m obviously exaggerating here to make my point.)
     
    A conversation with a prospect where you state that “we practically build your business for you” will cultivate one particular upline/downline relationship whereas a conversation where you let the person know they are expected to take massive action, will create a very different one.
     
    Your ad, and the rest of your sales funnel – as well as the conversations you’re having with leads and new distributors – will create certain expectations in them.
     
    But to truly have success in MLM, just as important as setting the right expectations, is this:
     
    You’ve got to BE the person that you want to attract into your business.
     
    Meaning…?
     
    If you want to attract MLM leaders, focus on becoming a better one yourself.
     
    If you want to sponsor more quality prospects into your business and achieve lasting success in MLM, start by raising the bar on yourself.
     
    The better you get, the better will the people be that sign up with you.
     
    (Think about it: unless you yourself are the “right” person, why would that other “right” person – the serious business builder or MLM leader that you’d like to bring into your business – want to join you?)
     
    The more skilled you get at your craft, the more confident you will become. And the more confident you become, the more of an abundance mentality you’ll develop. As a result, you’ll also better be able discern who’s right for your business and stop feeling guilty about turning the wrong people away.
     
    Best of all, as you develop this confidence and self-assurance, other like minded people will recognize you as one of their own and be drawn to you.
     
    Why?
     
    Because humans are attracted to those that are like them.
     
    Leaders want to work with other leaders.
     
    That’s how you achieve success in MLM.
     
    That’s how you sponsor the right people into your business – people who will actually do the work and produce a nice, residual income for you rather than just add stress and misery to your life:
     
    You do it by being clear in your communication about who it is that you’re looking for for your MLM. And you do it by first BEING that person you wish to sponsor…
     
     
     
    <----- P.P.S: If you enjoyed this post, feel free to re-tweet, share or "like" it...or leave me a comment below!

     
     
     
    Successfully,
     
     

     
     
    More here:
     
    Meet me on Facebook
     
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    Attend my Trainings”
     
     
     
     
     

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    Posted in Attraction marketing, Leadership, Mindset, Sponsoring & Recruiting | 2 Comments »

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