To help you out with your Facebook marketing, here are the key points from my private (!) team training yesterday, which was all about generating free leads on Facebook. I know – I’m way cool… 
Remember your Facebook fan page is a “business” page…it’s not like your regular Facebook profile which can, and should be, be more personal.
BUT your Facebook page should still be about YOU the business person and leader – NOT about your MLM company, your opportunity or products. (Unless the products are your own and unique to you. Even then, promote with caution.)
YOUR FACEBOOK PAGE…THE LOOK AND FEEL
When it comes to your main photo, use a logo/banner like image rather than just a regular photograph. This logo should have a sharp looking photo of you on it where you have lots of posture, as well as your name and title right below the photo. This visual is VERY important – remember, this is the first thing that people see when they land on your Facebook page!
You can create such an image in Adobe Photoshop, or you can have it oursourced to someone on Odesk or Guru.com.
Examples of professional sounding titles you can use to describe yourself:
Internet Entrepreneur
Home Business Success Coach
Attraction Marketing Expert
Video Marketing Diva
Social Media Expert
The options are endless…
Important: Have an arrow on your logo that points to your links below, directing your page visitor to take action and opt in.
One of the links should take your page visitor to a built-in lead capture page right there on your Facebook page. If you don’t know how to create this capture page yourself (you’ll have to know html code), you can outsource it to someone who does.
Another option is to use one of the professional looking made-for-you lead capture pages that you’ll have access to as an MLSP platinum member. (Opt in here to take a test drive of the MLSP training platform. This is the very marketing system I use to build my own business.)
Also when it comes to your Facebook “wall photos” and “photo albums”, remember that a picture says a thousand words. Lifestyle photos are great, but don’t think the only pictures that work are the ones taken by the pool of a 5 star resort on some tropical island!
Rather, think family, friends, kids, pets, fun, sports, recreation, travel, nature, camping, picnics, parties, social gatherings, industry events you attend, and so on. You want your page visitor to get to know you and your life outside of your business. People connect with and relate to other people, not to companies or opportunities!
Getting a lot of “likes”/”fans” quickly is also essential as this is social proof. It’s essentially “proof” that you are a leader who’s got real value to offer. Someone who’s worth following. Start by asking your existing contacts to “like” your page (don’t be shy!)
Be patient…remember your likes will build over time. We’ve all got to start somewhere…
Got a bit of a marketing budget? Then, consider running Facebook PPC ads, driving your traffic to your built-in Facebook lead capture page AND asking for the like in the ad itself (Facebook won’t charge you if the person just hits “like”, only if they click on your ad).
Some people may not opt in and become a lead at this point but they’ll click “like” and become a fan!
This way they actually help you build your social reputation AND they will start seeing your page updates on their own Facebook home page (this will now begin to happen automatically as a result of them “liking” your page)…
This means you now have the opportunity to continue using Facebook to build a relationship with them and, down the road, you may very well see these people, too – who are “only” fans to start with – become leads, and then paying customers and clients!
YOUR FACEBOOK STATUS UPDATES
Consistency is key: Update 3-5 times a day – morning, mid-day and evening. If your status updates aren’t getting a lot of “likes” or comments, don’t get discouraged! Keep it up no matter what!
Be professional, helpful, encouraging, engaging, positive, assertive, confident, genuine, unique, personal, bold, witty, interesting, different, solution oriented, always teaching, serving, training and giving value.
This is Attraction Marketing – you’ve got to be the Leader your prospect is looking for. So whenever you log onto Facebook, put on your leader hat! (I talk much more about this in “Her Success Blueprint”.)
Some ideas for status updates:
1.) Links to your value driven blog posts.
2.) Links to your value driven YouTube videos.
3.) Videos directly uploaded to your Facebook page.
4.) Quotes (Best if your own rather than “famous people’s quotes” – or put your own spin on known quotes).
5.) Industry related news worthy announcements (i.e.: “Did you hear…on ABC News today…home business owners live longer than the rest of the population!”)
6.) Links to valuable, pertinent, interesting information you have come across online (should be relevant to your fan/follower…ask, “how will this help them?”).
I could, for example, share
An interesting article on Facebook marketing…like this one.
A funny, thought provoking video on how NOT to promote your MLM opportunity… like this one.
A valuable free resource for anyone who wants to learn to write better copy…like this one.
A great article on how to be more productive…like this one.
Those are just a few ideas to help get your creative juices flowing. There’s no end to great information on the internet that you can share.
7.) Welcoming new team members (This is a double whammy: it makes your new members feel appreciated PLUS it’s social proof that people are joining you – that you are actually getting results in your business! Like it or not, everyone wants to see “results”.)
8.) Personal ideas/thoughts related to building a business, leading a team, growing as a person etc.
9.) Photo Updates. But don’t upload all your photos at once…upload a couple one day, then a few days later, a few more.
(The reason? Every time you add new photos to an album, these new pictures as well as the link for the particular album show up on your follower’s Facebook home page. This means increased visibility: Someone who missed your uploads the first time, may catch them the second time around!)
10.) Screen shots of your results (Generating lots of leads, ranking on Google, climbing your company leader boards etc.) Again, results “sell”. But doing too much of this can be a bit obnoxious so don’t go overboard with it.
11.) Facebook “Notes” (Facebook has an option called “write a note” – you’ll find a link for this right below your Facebook logo. These posts can be a bit longer than your status updates, and you can add an image to the note, too. Think of it as a mini-blog post.)
INTERACTING WITH YOUR FACEBOOK FANS
It’s essential that you interact on your page with your fans who leave comments on your page. But be self disciplined and develop good work habits as this could become a real vampire of your time.
I recommend you have one or two set times each day when you go on your Facebook page and respond to comments from fans.
And you don’t always need to reply with a written response: Sometimes it’s sufficent to just click “like” below someone’s comment on your page…they’ll then receive a Facebook notification that you “liked” their comment.
It’s much like a nod or a smile: You’re acknowledging that you heard them, that you’re paying attention. And that’s often all it takes to make someone feel appreciated.
As I wrap this up…remember that Facebook is incredibly viral – for good and for bad. Wherever you tread on Facebook, you’re leaving footprints. It is therefore extremely important that you learn the essentials of proper “social media behavior”.
Have a hard time grasping all this? Well, it’s a lot easier when you can interact with me live and in person, see my computer screen and watch me demonstrate some of these strategies described above!
And here’s the GOOD news: Right now, as a special bonus, you’ll get to sit in on a total of eight marketing trainings with me, for free, with your order of my “Her Success Blueprint” eBook. But hurry – space is extremely limited on these private weekly webinars.
If you’re not already subscribed to my list, you can get all the details by going to the “Get Her Success Blueprint” link right below. See you on the inside!
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Successfully,

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