Archive for the ‘Copywriting’ Category

20 *hot* marketing tips that make THE difference in your business in 2011

Friday, January 14th, 2011

 
Here are some simple, tried-and-true tips that can help you boost your results in 2011. They are based on a list I put together for my own team members recently, but I modified it slightly and posted it here, hoping it could benefit others as well.
 
These ideas all spring from my own experiences of what has made the greatest difference in my success as an Internet marketer.
 
I recommended you pick a handful of them and start implementing them in your business today. Let me know which ones you commit to: feel free to leave me a comment below!
 
 
1. Connect with two or three people on your team or perhaps in some online networking community that you belong to: touch base often, hold each other accountable. Staying in close connection with other like-minded individuals can make ALL the difference during challenging times in your business.
 
2. Plan your marketing budget (however big or small) for the next 6 months and stick with it no matter what: What are you going to be spending on your marketing per month for the next 6 months to build your business to momentum?
 
This marketing budget is not based on whether or not you make sales in your business – it’s funding coming from other income sources. But any profits your make in your business should be added to this budget.
 
3. Opt in to the email list of one or two successful leaders in the industry that you feel you resonate with: Follow them closely, see how they market themselves as leaders, and model yourself after them (-model, not copy).
 
4. Bookmark CopyBlogger.com and use it whenever you need inspiration for headlines, subject lines for emails, and other copy. It’s free, and it’s a fabulous place to start learning some basic copy writing.
 
5. Mark your calendar for your company’s next marketing event and commit to being there. There is simply no substitute for live events, and you can’t even begin to grasp what I mean until you actually attend one. You come back as a changed person, and when you change, your business changes.
 
6. Add one more hour to your workday: That’s six extra hours a week; 24 extra hours per month. Then, ask yourself what sacrifices you need to make in order for this to happen.
 
7. Become more deliberate about how you spend your time: Plan your weekly schedule – I recommend using an online calendar and writing down specifically what you will be working on each and every day of the week, blocking out 1,2 or 3 hour blocks of time.
 
8. Become more consistent about “working your list”, using promos, free offers & bonuses, conducting online webinars for your subscribers, etc, as a way of giving value, building trust & credibility and prompting your prospects to take action more quickly.
 
9. Learn to leverage & recycle all your content: Here is a youtube video I did where I explain how to do this.
 
10. Start personalizing your email auto responders. You’ll find some helpful training tutorials for this as well on my youtube channel.
 
11. Pick one direct response marketing strategy and master it to perfection: focus on that one strategy only; learn everything there is to learn about it.
 
12. Unsubscribe to all those email lists that you never should have gotten on in the first place, which are doing nothing but filling up your inbox.
 
13. Start calling your leads. NOT calling your leads is a right you have to earn, and unless you’re generating 30 or more leads a day consistently and/or making $10K a month, you haven’t earned that right yet.
 
14. Commit to doing keyword research for everything you write and publish: if you aren’t using keywords properly in all your online marketing, you are going to get buried in the Internet graveyard where no one will find you.
 
15. Become crystal clear on your “why”. Why do you do what you do? Where are you going? If you don’t know where you are going, why would anyone else want to follow you?
 
16. Every day, focus on profit producing activities. There are only 2 of them: Marketing, and talking to people. In other words, driving and converting traffic.
 
17. Consider getting a screen capture software such as Camtasia, and start shooting video tutorials where you teach and train on specific marketing strategies.
 
Post these to your youtube channel, and also, use a video distribution tool such as Traffic Geyser to blast your videos all over the net. Video tutorials are incredibly effective in attracting high quality prospects. They make you look like an expert in the eyes of your viewers, too. ;-)
 
18. It is never too soon to start creating your own unique offer: an ebook, a video series, a live webinar course, a pdf file or another type of report… There’s probably nothing more powerful you can do as a marketer in order to establish yourself as an authority and to build your brand.
 
Plus, with your own offer 100% of the profits go back into your pocket!
 
19. Become consistent about tracking your traffic. Because how can you know what marketing strategies are working for you if you don’t know what traffic sources are producing for you and which are not?
 
20. Consider outsourcing some of your work: Use odesk.com, guru.com, or the warriorforum, to hire some helping hands – whether it is to write articles, create banners, build a blog, or whatever.
 
Outsourcing – which does not have to be expensive by the way – can be a life line during those times when you feel especially overwhelmed. As a wise person said, “Do what you do best, then outsource the rest.”
 
 
 
PS: Let me know about your progress… Perhaps you have already implemented one or more of these strategies and have seen a big difference in your business and your life? If so, be sure to leave me a comment right below! Also, as always, if you think this post can be of help to others, feel free to retweet it.

 
 
 
 

Successfully,
 
 

 
 
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How do you write great sales copy?

Friday, September 24th, 2010

Whether you want to admit it or not, when you write sales copy you are in essence seeking to influence someone’s perception of the facts. Your objective is to have them look at the facts only from a particular angle.
 
“Out of 22,657,288 drivers in California, you are one who qualifies for our special low-cost auto insurance.”
 
This was an actual piece of direct mail that I received the other day from a reputable car insurance provider in the L.A. area.
 
The advertiser isn’t lying. There really are 22,657,288 drivers in California (I googled it!), and the post card comes with a phone number I can call to talk to one of their reps and get my quote.
 
It’s a legitimate offer.
 
But I hope you see what’s going on here…what the advertiser is doing.
 
Exactly: He is attempting to manipulate my perception of the facts.
 
He doesn’t go on to say, “…and by the way, there are five million other drivers who qualified as well.” (I can just hear you laughing.)
 
Of course, the point is to make me feel like I am part of a special elite group of people who qualify for this particular service.
 
And that’s great copywriting.
 
 

 
 
 

Successfully,
 
 

 
 
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The above is an excerpt from my new book coming out this fall, “Her Success Blueprint”. Opt-in to the short form top right of this page, and you will be one of the first to get notified when the book is published.
 
 
 

What’s in a domain name?

Monday, December 7th, 2009

A lot actually…
 
Your domain is part of your ad copy. Your domain is the welcome mat that invites the “browser” to click on your ad and become a “reader” so that they can become a “subscriber”…which of course is why you want them to click on your ad in the first place!
 
Although a terrific domain probably can’t heal a poorly worded ad, a dull, or worse, mismatched domain can most definitely ruin an otherwise well-crafted ad.
 
Just like the rest of your ad, your domain should hold the promise of a benefit or solution to a problem. If you’re advertising a business, you’ll want to communicate this with your domain. If you’re promoting marketing training, then, likewise, your domain should convey this.
 
So that you can get a better feel for what I mean, here are some examples of effective domains that either I or my consultants are using:
 
www.TopProducerTraining.com
 
www.AttractionMarketingPower.com
 
www.MLMstressRelief.com
 
www.FinalMLMWarning.com
 
www.MyInsideScoop.com
 
You get the idea.
 
Also, I recommend using a “.com” domain (as opposed to “.net”, “.info”, “.biz” etc.) Although this is not a rule written in stone, “.com” — which of course is short for “commercial” — is what is preferred in our industry.
 
What about using your own personal name, then?
 
For a landing page that advertises your business opportunity, I don’t recommend you use your own name. Let me explain why.
 
As mentioned earlier, getting your reader to opt in and become a subscriber is the sole purpose of your landing page.
 
And to get your reader to opt in, there needs to be congruency between your ad and your landing page. If the domain displayed in your ad is JoeSmith.com, it creates an expectation in the person that when they click on your ad they will meet Joe Smith on the webpage.
 
And if the page has nothing to do with Joe Smith, but instead talks about some business opportunity or marketing system, then you don’t have congruency; rather you have a disconnect.
 
To get great conversions, that is, to get as many of your readers as possible to opt in to your website and become, if not customers instantly, at least subscribers (and likely customers down the road), it is essential that you meet the expectations of your website visitor.
 
When they land on your page, you must give them exactly what they expected to find.
 
When it comes to your own name, you’ll want to use it for your blog or your personal web page — in fact, this is a vital part of promoting yourself as a leader and building your brand. You can use JoeSmith.com, WhoIsJoeSmith.com, MeetJoeSmith.com, TheRealJoeSmith.com, JoeSmithsBlog.com, or variations of these.
 
Because your home page or blog obviously is about you, primarily, and much less (if at all) about your business. Using your own name in this case only makes sense.
 
It really isn’t rocket science. When trying to decide on a domain name, simply ask yourself the following: What benefit or solution can I convey with my domain that my web page/landing page will easily be able to deliver on?
 
As long as you can answer that question, you’ll be fine.
 
 
 
 
Successfully,
 
 

 
 
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 PS: Feel free to re-tweet this post and/or to leave me a comment below!
 
 
 

Dan Kennedy reveals: “how to avoid crying in your soup”

Tuesday, December 1st, 2009

The other day I read a statement by Dan Kennedy, world-renown speaker, coach, consultant and author of 13 books, which I thought was so poignant. Mr. Kennedy is of course also a master copywriter, which most definitely comes across in his little illustration below. I trust you will enjoy it as much as I did…!
 
So here we go:
 
When asked what he attributes his success to, Dan Kennedy explained: “For nearly 25 years I read a book a day plus trade journals and newsletters. I took on a needed skill and so intensely studied it as to become a world class expert.
 
“When I’m asked by other copywriters how they too might have clients waiting in line to pay them $100, 000 fees when there are thousands of copywriters advertising their availability for 1/10th that or less, and I tell them this answer, they reject it. They seek rewards out of kilter with their value and are unwilling to do what is necessary to build up their value.
 
“I am told by people all the time that they do not have the time to read through all the material they’ve purchased or subscribed to. But everyone has the same amount of time.
 
When someone says he does not have the time to apply himself to acquiring the “know-how” required to create sufficient value for his stated desires, he is like a farmer surrounded by ripe fruit and vegetables and a herd of cattle on his own property who dies of starvation, unable to organize his time and discipline himself to eat.
 
“Incidentally, success in every business, including yours, depends on mastery of a handful of critical skills (one of which is always marketing). The individual who sets out diligently to acquire a wealth of “know-how” in each winds up with wealth in his bank account… All others watch with envy and cry in their soup, two activities they do seem to find time for.”
 
I wholeheartedly agree. Society always pays you what you are worth. If you want to get paid more, if you want to acquire value in the market place, you’ve got to first add value to yourself.
 
When was the last time you sat down and READ a book?
 
Think about it…
 
 
 
 
Successfully,
 
 

 
 
More here:
 
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 PS: Feel free to re-tweet this post and/or to leave me a comment below!