Ever had leads curse you out for emailing them too often or for coming on too strong with your MLM opportunity?
Of course…everyone has. And I’m no exception. There was a time (not all that long ago) when my leads used to reply to my auto responder messages not with appreciation but with annoyance.
What I want to share with you in the rest of this post is how to change that. How to instead have your subscribers email you and thank you for your messages.
How to get up to a 22% open rate for your lead lists (3 or 4 times the norm) – which will keep your leads “hot” and soon turn them into buyers and loyal customers.
Let me preface the rest of this post by letting you know this is somewhat advanced stuff and not something you need to master as a new marketer – you’ll get to it soon enough. But let’s keep going, shall we…
Over the course of the last 12 months or so, I’ve gone from one extreme to the other – experiencing the exact scenario I described above – and here’s what’s made the difference (The key points to remember are in bold)…
THE LOOK AND FEEL OF YOUR MESSAGES:
Copying and pasting big chunks of text straight into your emails isn’t gonna do it. If your lead opens your email and sees long, wordy paragraphs with little or no visuals, you are not creating interest, you are creating resistance.
The way I get past this – the way I get my messages to look unique, personal and attractive – is to use templates in my emails.
One way this can be done is to send your reader to an external website template. This was the tehcnique I used when I first started marketing onlnine. What you’ll do in this case is to just have a few words in the email body itself and then, from there, you’ll link to a template that you’re hosting externally, on the servers of say Godaddy or Bluehost.
To better illustrate what I mean, here is an actual template I used in one of my older funnels.
With this strategy, always keep in mind that you should be “continuing the conversation”- from the subject line of your auto responder message to the email body to the template.
As an example, my email subject line may say, “{First Name}, do you have what it takes?” The email body may then read, “To see what I’m talking about, click here”.
Then, when they click “here”, they are taken to my website template where I carry on the conversation and explain what I mean by the provocative question posed in my email subject line.
Do you see how powerful this is? How can you not want to click on the link in the body of my email to find out whether you “have what it takes”?
One of the most powerful human emotions is curiousity. And I’m creating curiousity from the moment that my subscriber lays their eyes on my email subject line!
The email body itself – in this case it consists only of a single sentence – doesn’t explain anything. It’s not wordy. It just sends the reader to the next step, which is to click on the link that takes them to my externally hosted template.
Once they land on my template, however, I have to make sure I deliver the goods – that I actually address what I mean by the question posed in the subject line, “Do you have it in you?” Otherwise my subscriber will feel misled.
THE CONTENT OF YOUR MESSAGES:.
Forget the pitching and selling. Give value instead. Seek to educate and be solution oriented. Seek to inspire, encourage and motivate.
It’s also important you always provide a strong call to action at the end of your message – whatever the call to action happens to be for that particular email. Be it to submit an application, purchase a product, attend a webinar, read one of your blog post, or whatever your objective may be.
Yes, in the context of giving value it is not just “okay” to sell the next step of action – you MUST sell it! Your reader needs to be guided along to the next step; they need to be given a clear sense of direction on what to do next!
I also like to use value driven stories whenever I can. Because everyone loves a good story. Stories are relatable and personal.
And, of course, use visuals relevant to the content. And don’t forget to break the content up into short paragraphs. Use an attention grabbing headline and subheadings if the message is long. This will all help make it easy on the eye.
And this is exactly why you want to take them to a template in the first place: Here you have options as far as visuals, design and other personalization go that you don’t have within the body of an email.
Your reader is going to be blown away. Trust me, you are going to rise above the competition and your messages will be remembered!
Another option – and this is the method I’m currently using – is to use templates in your actual auto responder messages.
Aweber has many premade templates to choose from that you can simply insert into the html version of your email messages as you go about creating your auto responders. Then you simply type straight into the template.
These templates come in different designs, with different layouts and headers. I in particular like the “newsletter format” where you can tell a story or share some value in the left handside column while promoting a product or a service on the right handside.
Also here, you want to makes sure you keep your reader’s attention by using pictures and graphics, and by breaking the content up into short paragraphs and sentences.
Well, there you have it – that’s how to get your prospects to look forward to your emails and eagerly listen to what you have to say. Which of course is essential if you are to build a relationship with your prospects and get them sold on working with you!
Best of luck!
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