Attraction Marketing | Lena Bjorna | Award Winning Online Marketer

Archive for the ‘Attraction marketing’ Category

Success in MLM: How to sponsor MLM leaders

Saturday, October 8th, 2011

Success in MLM…much of its secret lies in sponsoring the right people into your business.

Think about it: In the perfect world where you sponsor only self-starters (not grown-up babies!), you’ll never have to spend your valuable time on things like:

Trying to motivate your distributors to take action.

Listening to their whining and complaining.

Having them constantly contact you with questions when the answers are right there in front of them.

Instead, your reps will:

Take action out of their own initiative.

Take personal responsibility for their own results, or lack thereof.

Set out to find the answers themselves, not expecting you to be engaged in constant hand-holding.

So how, then, do you go about doing your MLM sponsoring the right way – sponsoring the right people into your business?

Well, in marketing (as in most other areas of life) you tend to get what you ask for.

Here’s what I mean:

An ad, for example, with the headline, “Serious Entrepreneurs Wanted” will attract a completely different person than one that reads, “How To Make $10 000 in 52 Minutes”.

(I’m obviously exaggerating here to make my point.)

A conversation with a prospect where you state that “we practically build your business for you” will cultivate one particular upline/downline relationship whereas a conversation where you let the person know they are expected to take massive action, will create a very different one.

Your ad, and the rest of your sales funnel – as well as the conversations you’re having with leads and new distributors – will create certain expectations in them.

But to truly have success in MLM, just as important as setting the right expectations, is this:

You’ve got to BE the person that you want to attract into your business.

Meaning…?

If you want to attract MLM leaders, focus on becoming a better one yourself.

If you want to sponsor more quality prospects into your business and achieve lasting success in MLM, start by raising the bar on yourself.

The better you get, the better will the people be that sign up with you.

(Think about it: unless you yourself are the “right” person, why would that other “right” person – the serious business builder or MLM leader that you’d like to bring into your business – want to join you?)

The more skilled you get at your craft, the more confident you will become. And the more confident you become, the more of an abundance mentality you’ll develop. As a result, you’ll also better be able discern who’s right for your business and stop feeling guilty about turning the wrong people away.

Best of all, as you develop this confidence and self-assurance, other like minded people will recognize you as one of their own and be drawn to you.

Why?

Because humans are attracted to those that are like them.

Leaders want to work with other leaders.

That’s how you achieve success in MLM.

That’s how you sponsor the right people into your business – people who will actually do the work and produce a nice, residual income for you rather than just add stress and misery to your life:

You do it by being clear in your communication about who it is that you’re looking for for your MLM. And you do it by first BEING that person you wish to sponsor…

<----- P.P.S: If you enjoyed this post, feel free to re-tweet, share or "like" it...or leave me a comment below!

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Tags: mlm leaders, mlm recruiting, mlm sponsoring, mlm success tips, success in mlm
Posted in Attraction marketing, Leadership, Mindset, Sponsoring & Recruiting | 2 Comments »

The only way to get rich in network marketing

Tuesday, August 30th, 2011

One of my Facebook contacts left me a message on my wall the other day, asking a very direct question: He asked if I could help him become rich.

“Start by putting up a profile picture so that people can begin relating to you,” was my just-as-direct reply.

You see, my contact had no avatar – all you saw was that grey silhouette that appears by default. In truth, I had no idea who I was communicating with.

In our industry “getting rich” is a result of building relationships with people…

You connect with someone online, you build trust, you give value (something that actually helps them), they come to like you and respect you…

Next, they decide to go check out your blog. On your blog you’ve got a few product recommendations…and because your contact has come to value your opinons, he “takes your advice” and purchases one of these affiliate products from you. And you make money.

This is how it happens on a small scale.

How to Sell 100 Times More
with 100 Times Less the Effort

On a bigger scale, here’s how it’s done: you build your internet presence, you leverage a marketing system and a personalized sales funnel that builds trust, you post on the social networks using tools that automate the process and make your content go viral – reaching thousands of your contacts and followers online.

In the process your contacts and your subscribers come to like you and trust you and respect you. They begin to value your recommendations. They click on the links in your automated emails and on your blog, and they buy the products that you promote.

Because YOU recommended them.

Your group of online followers and contacts continues to grow. Before too long you have thousands of people on your email list that are paying attention to you and what you have to say.

You make another product recommendation, perhaps this time one that’s more pricey… Even then people buy. Because they trust you.

As your list grows, more and more people buy from you and join you in your primary opportunity.

And all the while you are training your team to duplicate what you are doing.

You now have a rapidly growing, profitable home business. You are making substantial commissions. You are building your residual income as a result of investing yourself in your team.

But every sale that you make, small or big – every sale that you made which put you on the path towards riches – started with a relationship.

Are You Unknowingly Killing Your
Relationships On Facebook?

Okay, so you can’t relate to people if you’re hiding behind a grey silhouette…understood.

But what about using a company logo then – someone may ask – as your “profile picture”? Or a picture of the products you’re selling? Is that okay?

It’s not much better. Yes, it’s an avatar, but the message that your avatar now gives to everyone you come in contact with is that your identity is “a distributor for XYZ company”.

So, immedeately, if they aren’t intersted in your products/opportunity, they are turned off. Because XYZ opportunity is what you’re “all about”, and that’s not at all what they are about.

Certainly, at a later point they could get interested in your products or biz opp but the thing is you’ll never know because you don’t give the relationship a chance. Instead of attracting new business contacts, you turn people away.

Facebook and the other social networks is not a place where you “sell stuff”. It’s a place where you build relationships with people who have similar interests.

Give people a chance to get to know you, reach out to your peers offering them valuable tips and training, and use an avatar that tells the story of who you are rather than what you do.

Remember, a person has to buy you before they’ll ever buy your products or opportunity… Best of luck!

<----- PS: Feel free to re-tweet, share or "like" this post if you think it can be of help to others...and/or leave me a comment below!

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Posted in Attraction marketing, Leadership, List Building, Social Media Marketing, Sponsoring & Recruiting | 5 Comments »

On those days when you feel like throwing your computer out the window…

Thursday, August 11th, 2011

In your home business, do you ever have those days where you feel completely STUCK?

You can’t get that text in your blog post to wrap around the pictures the way it’s supposed to. You’ve been at it for 3 1/2 hours but you are still no closer to finding a solution.

(Who in their right mind would invent something as DUMB as html code?!)

You spent all day shooting videos but then something goes wrong in the editing process that messes up everything. And you didn’t save the original file. Now you’ll have to start from scratch…

(The only thing that keeps you from bawling your eyes out is the fact that red and puffy eyes will guarantee that shoot #2 gets messed up too!)

You’re testing a new market… You spend almost $200 and end up with zero leads. So a couple hundred bucks just went out the window…

(You could have bought a new dress for that money – heck, you could have bought a DESIGNER dress!)

You’ve had those days, I’ve had those days.

Heck, I still have them. Not near as much as when I was new at online marketing but yeah…occasionally I still have days when I feel like throwing the computer out the window.

But I don’t. I don’t give up. Here’s why…

online marketing:
you learn best in the trenches

When I got started in the industry a few years back, I knew nothing about how to create an effective marketing plan, how to determine my advertising budget or how to choose my marketing strategies. So, like most others, I made my share of mistakes along the way…

It was extremely frustrating…until that day when I had a “light bulb moment” of sorts:

I had been working my home business for several months…then one day, as I looked back on the countless hours and substantial amount of money I had spent and all the different strategies I had explored – most without any significant results – I realized something.

I realized that what I’d been doing all those days, weeks and months I’d been working so hard at it with little or nothing to show for it… what I’d really been doing was adding value to myself as a marketer.

Which meant that I actually DID have something to “show for it”. In fact, I had lots to show for it.

And that moment it dawned on me that I had something of tremendous value to offer the reps that I would be bringing in to the business: Namely, first-hand experience.

how to create success in others:
leaders go there first

If YOU are someone who is working hard on your business right now, studying, learning, implementing consistently, then take heart because you are essentially doing the same thing:

You won’t just be able to tell your future reps what works from theory of from reasoning but from actual experience. And, just as important, you’ll be able to tell them what doesn’t produce results! You can actually help them reduce their learning curve!

You may not grasp right now how incredibly valuable this makes you in the eyes of your prospects – that you are actually in a position now to help save them time and money – but yes, be encouraged!

And if you’re working a business model where there’s tier referrals involved, then it’s good not just for your reps that you can help them avoid the worst pitfalls – it’s good for your own future residual income as well!

Because as you help your consultants get results quicker, your residuals, of course, will grow accordingly!

Even the pains and struggles – maybe especially the pains and struggles (!) – are part of that unbelievably important process of increasing your value in the marketplace.

And as you become more valuable, it naturally follows that the more people will be willing to PAY you to learn from you!

home business success:
it starts with a “mindset shift”

Coming to this realization in my own life was a major shifting point for me. It completely transformed the way that I looked at those late nights in front of my computer where I thought I was going to lose my mind if I didn’t soon “crack the code”.

LISTEN –

You ARE closer now to finding a solution for your blog that you were 3 1/2 hours ago.

You aren’t REALLY starting from scratch with your videos.

You didn’t ACTUALLY throw $200 out the window.

You learned something. You did – even if you don’t quite know exactly WHAT you learned at this point in time. But with time, you will.

My challenge to you is to make a “mindset shift” right now…

Decide to look at every challenge as an opportunity to grow, and learn to trust the process.

It will help you persist. It will keep you from tearing your hair out.

Last but not least, your positive “can-do”, “won’t-be-beat” attitude will go before you everywhere that you market, and you’ll start attracting others into your home business:

You’ll attract them not only because you have the skill sets and the experience but because you ALSO have the great attitude to go with it. And that, of course, is the type of person that everyone wants to be around, work with and learn from…

<----- PS: Feel free to re-tweet, share or "like" this post if you think it can be of help to others...and/or leave me a comment below!

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Tags: home business, online business, online marketing
Posted in Attraction marketing, Mindset | 2 Comments »

Leads are not your problem

Wednesday, July 27th, 2011

Whenever I do one-on-one coaching with my reps, I don’t just ask them to give me an account of how many leads they are producing daily, from which traffic sources, and at what conversion rates…

I also ask for a list of all their various websites, social media profiles and links so that I can see what they’ve got “going on” online.

You see, I have found this to be a very effective way to “take the temperature” on someone’s business.

Often a consultant will come to our coaching session with the notion that they aren’t generating enough leads, then leave 30 minutes later with the understanding that the lack of leads isn’t really their problem.

I find that most network marketers or online business owners fall into one of two categories:

GROUP 1: They spend too much time on polishing their internet presence and not enough time on generating leads.

Their blog has to look “just right”…same thing with their auto responder emails…desing of their Youtube channel…Facebook profile…the list goes on. They never really get going with their lead generation – they keep getting ready to get ready.

These are the perfectionists among us. Only a small percentage of MLM’ers falls into this category.

GROUP 2: Most network marketers belong in this group. They’ve heard how imperative lead generation is to their business, and so this is where they spend all their time and energy.

“What do I need all the bells and whistles for?” they ask. ‘Bells and whistles’ as in photos on their blog (if they even have a blog), design, header, background, color schemes, free offers, videos and so on.

Rather, they settle for the most basic website they can find, upload a not-so-professional-looking photo to their Facebook and their Youtube, and then they’re done. Or so they think.

Off to study another lead generation strategy.

Here’s why neither of these two approaches work:

Having a fantastic looking blog (or Youtube Channel, Twitter background etc) but not driving consistent, quality traffic to it is like having a beautiful store front that no one sees.

You may take great pride in your ownership of that store…you may stand outside and look over at your store, feeling all pumped up about it, but if you don’t know how to draw customers to your store, you just aren’t going to become very profitable…

On the other hand, learning to generate leads but devoting little to no time to building your Internet and social media presence is like spending a fortune on advertising and sending heaps of customers to your store….but when your customers arrive, they see a bland looking, shabby, old building with empty display windows, no store front sign…no nothing.

Why would they be inclined to enter your store, let alone buy anything from you?

The solutions lies somewhere in the middle. Because successful marketing is about two things: 1.) driving leads, and 2.) turning those leads into shoppers who put money back into your pockets.

Building your Internet presence (creating and maintaining a blog, distributing articles, videos, press releases, and posting in forums and on social networks) is a process. It takes time. And it will never be “perfect”.

But it must not be neglected.

If you don’t have a real Internet and social media presence, you don’t exist. Not in the world of online marketing.

If, when your prospects google your name (and they will!), no search results come up because you don’t have any content out there…

If, when they click on the link in your email signature and get taken to your blog and find very little value and that nothing has been posted in months…

If in your photo, you look untrustworthy or nervous or depressed, or your videos are shot in a run-down apartment with no furniture (and all the while you’re giving them advice on how to make a fortune online!!)…your prospects won’t grow to like you, trust you and respect you…

And if they don’t like you, trust you and respect you, they sure as heck won’t want to buy from you or join you in your MLM!

The answer is to work on both the front end and the back end of your marketing: Learn to generate some traffic and how to convert this into profits…then more traffic into more profits…

Master lead generation but at the same time build your internet presence bit by bit.

Front end, back end.

Drive traffic, convert traffic. Drive more traffic, convert more traffic.

That’s how you not only build a successful business, but – most importantly – build it on a solid foundation…

<----- PS: Feel free to re-tweet, share or "like" this post if you think it can be of help to others...and/or leave me a comment below!

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Tags: free leads, free mlm leads, mlm leads, mlm training, network marketing training
Posted in Attraction marketing, Lead Generation, List Building, Social Media Marketing, Sponsoring & Recruiting | 1 Comment »

How to do social media marketing RIGHT and stop embarrassing yourself

Friday, July 22nd, 2011

Social networking is a lot like going to parties: People go there to have fun, socialize, talk about themselves, get to know one another and engage in silly behavior.

And that’s why talking about your MLM opportunity on the social networks is a BIG mistake.

Going on places like Twitter, Facebook and Linkdin and start telling people about your products or biz opp is no better than being at a real, physical get-together and walk around the room trying to get the other guests to buy stuff from you.

I guarantee you aren’t going to be the most popular person at that party.

The “softer” approach of inconspicuously sneaking your website link into a Facebook greeting or blog post comment, is not as subtle as it may seem like to the newbie doing it.

In fact, it’s about as subtle as shaking hands with someone at a party and “accidentally” dropping a business card into their coat pocket while they’re looking the other way.

Oh sure, they’re going to discover your card later and go like “wow, I’m so glad his business card dropped into my pocket…lucky me – let me buy some stuff from this guy right now.” And they’ll neeeever put two and two together…

Yeah right.

Now, let me ask you this:

What if, instead of plastering their links on people’s Facebook walls or “discreetly” sneaking them into messages and signature links, the network marketer continued to build and nurture the relationship they started with the person at the party…just somewhere else, in a different venue?

What if they invited their new contact to hang out at their home? “Home” as in their BLOG?

Your blog is your “house”, your home base. While you’ll never want to send the person you just met at a social media party to your store (replicated company page), inviting them to your home (blog) to continue socializing makes all the sense in the world.

Your blog is where your new contacts get to learn more about you and what you stand for. Here, they have an opportunity to connect with you at a much deeper level than they did at the party. This is where they really get to know you.

They see your pictures, they read your story, they relate to you…

The more interesting they find your blog to be and the more valuable the content posted on it, the more inclined your guests will be not just to stick around, but to come back to visit.

And with every visit, with every interaction, the more they will get to know you, trust you and like you. This, again, will make them more likely to buy from you. (Attraction Marketing 101: We all prefer to buy from those whom we like, trust and respect.)

The social networks are not a place where people go to shop. They go there to – drum roll, please – SOCIALIZE.

If you want to get business from social media marketing, the #1 rule is to keep social media etiquette:

Don’t try to sell at parties. Instead, invite your new friends to your home (blog) where you serve them lots of tasty appetizers (free training, tips & tools), which will make them hungry for more.

Some are going to enjoy the appetizers so much they’re going to want to order the main course (joining you in your opportunity)…

Yes, indeed: chances are that before long they’re going to start asking you questions about what you do. Where you learned all this great stuff…how they can get to work with you and really tap into your knowledge and resources.

And, of course, when THEY ASK, it’s perfectly okay to talk about it…!

I really hope this makes sense – good luck!

<----- PS: Feel free to re-tweet, share or "like" this post if you think it can be of help to others...and/or leave me a comment below.

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Posted in Attraction marketing, Marketing Strategies, Sales Psychology, Social Media Marketing, Sponsoring & Recruiting | 9 Comments »

Don’t let social media ruin your reputation! (Think before you type…)

Wednesday, July 13th, 2011

Did you know that social media can greatly hinder your chances of success if you don’t know how to use it correctly?

I don’t mean to scare you here but it’s no secret that social media holds tremendous power in the life of a network marketer – for good or for bad.

Okay, so you already know how effective the social networks can be in helping you build relationships with prospective customers and reps.

You’re probably also familiar with the term Attraction Marketing, which teaches that we all prefer to work with and buy from those we trust, like and respect and whose opinions we value.

As you foster relationships with potential customers on the social networks, and your prospects’ trust and confidence in you grows, the likelihood of them buying from you naturally grows as well.

All good.

But how can your presence on the social networks negatively affect your business? Or can it? Am I just being a drama queen here?

I think not.

Hardly a day goes by when I don’t see a networker post something on someone’s Facebook wall that basically constitutes shooting themselves in the foot.

I’m not even talking about pitching, as much of a turn-off as it may be. The “come check out my website” or “my product is the best product under the sun” type of stuff.

I’m talking about the more subtle stuff. Like leaving a comment on someone’s Facebook wall that goes something like this, “Congrats on all your success! I can’t wait till I achieve the same results”, or, “You are an inspiration, you make me believe that if I don’t give up, my dreams too will come true!”

That type of stuff.

I see it all the time – on my own wall, too…

So what’s wrong with these types of comments?

Well, there’s nothing wrong with the first part. As long as it’s done with sincerity, it is always a good idea to edify others. It makes them feel good, and it makes you look good for making them feel good. It’s a in-win.

It’s the second part that’s problematic:

If you write stuff like that on my Facebook wall, what you’re doing is putting me on a pedestall and making yourself look inferior.

Who do you think those that read your comment will be most likely to sign up with – you or me?

You’re announcing to everyone that you haven’t yet “figured it out”. It’s okay that you haven’t, but there’s no need to broadcast it to the entire world.

A rookie is obviously not what your prospects are looking for. They are looking for a Leader.

Like it or not, people are always watching you. Especially on the social networks.

The question is whether you are presenting yourself as you would like others to see you.

Now, what if one of my new reps posts a comment on my Facebook wall (as they often do)…and instead of displaying their insecurity and inexperience for everyone to see, they say something like this:

“Hey Lena. Congrats on your award. It was great catching up with you at the event and sharing ideas. See you on tonight’s webinar.”

It may seem subtle but it really is the difference between night and day.

In this last example here, what the newbie does – because they know how to play their cards right – is they are using their association with me…and they are doing so legitimately, I must add. Yes, they are manipulating their prospect’s perception of them, but there is no deceit here.

They’ve simply made a decision to relate to me as an “equal”…to put themselves on the same level.

It’s not that “it was great catching up with you at the event and learning from you.” No, “it was great catching up with you at the event and sharing ideas.”

The implication is that it was a conversation where we both contributed with something of value.

And the person who reading the comment will in their subconscious mind draw the conclusion that you too are a person worth listening to.

I call it “success by association”.

Now, of course, that’s just one comment on one out of millions of websites online. One comment won’t mean do or die for your business.

My point is simply that wherever you go online, you leave footprints. And those footprints are often permanent.

Next time think before you type…!

<----- PS: Feel free to re-tweet, share or "like" this post if you think it can be of help to others...and/or leave me a comment below!

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Posted in Attraction marketing, Leadership, Mindset, Social Media Marketing, Sponsoring & Recruiting | 4 Comments »

10 proven ways to instantly triple (at least) your closing ratios (Part 1)

Thursday, June 30th, 2011

The following is an outline of a call titled “Quality Conversations”, which I conducted for our PRO community as recently as yesterday.

I trained on how to talk to your leads, and I promised the members I would post the outline here on my blog for easy access.

So, here we go…here’s Part 1. I will post the second part tomorrow.

1. Don’t try to be your prospect’s friend. They don’t need a friend, they need a leader.

Yes, you’ll want to build rapport. No, you should’t go directly from “hello” to “here’s how to get started” – that’s obvious.

But spend no more than 20 seconds building rapport, then move on. In other words, don’t get stuck talking about the weather!

2. You are not calling to answer their questions, you are calling to ASK the questions.

“In any conversation it is the person asking the questions who holds the power”…I don’t know who that phrase originated with but it’s true.

If you let your prospect drill you, you lose control; you get on the defense. No, no, no…never, ever let them do that.

Go into the call knowing what you want, having a clear objective. You interview them. Get them to talk about themselves, get to their PAIN…

Is their job stressing them out? Are they losing money in their MLM because they haven’t been taught how to market properly? Don’t have enough time with their kids?

Once you know where they are hurting, you can show them exactly how the remedy (your opportunity) will help them.

3. “Less is more”.

Don’t try to sell them, allow them to sell themselves.

People hate being sold to (but they love to buy). They want to feel as if the purchase was their idea.

Don’t ever try to convince someone to buy from you. It will only turn them off. The more you try to persuade them, the more likely they are to pull away.

When you talk to prospects, don’t ramble on and on about your products or your opportunity. In fact, the less you say, the more intrigued they will become. (Psychology, psychology, psychology…)

4. When you know how to market, the sale takes care of itself.

If you make sure your internet presence is working for you, building that relationship between you and your prospect, then more often than not, your prospect will be pre-sold by the time you have your first phone conversation with them.

What do I mean by “internet presence”?

I mean valuable content that you have online, such as your auto responder messages, videos, blog posts, articles, social media visibility, forums posts…and so on.

When your prospects see that you have true value to offer, that you are transparent and real in all your marketing, and – last but not least – that you are a Leader, they become pre-conditioned to want to join you.

Everyone wants to buy from and work with those that they like, trust and respect:

Use the Internet to get your prospects to feel this way about you, and the sale will happen almost automatically. (Seriously!)

5. Put on your “posture” (like you put on your shirt).

If you find this difficult, try the following ‘trick’: When you pick up the phone, pretend you’re Donald Trump, (or Oprah for all you ladies out there).

Does “the Donald” have patience for people who he feels are just wasting his time?

Does “the Donald” take orders from people? No – he only gives orders, right?

He’s on a schedule, he’s busy, he’s got other appointments waiting, he’s “all business”..

Remember this, it is not so much what you say but how you say it – it’s about whether you have authority with your prospect.

Check back tomorrow for the last 5 tips!

In the meantime, feel free to leave any comments or questions below, and/or to retweet the post if you think it can be of help to others!

Successfully,

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Learn To Market Like a PRO

Posted in Attraction marketing, Leadership, Mindset, Sales Psychology, Sponsoring & Recruiting | 2 Comments »

How not to have to worry about making money ever again (this works!)

Tuesday, June 28th, 2011

Often, when I do a business plan call with a new consultant in my downline, they’ll ask me how soon I think they will start making money.

I completely understand why they ask – we all want assurance that we’ll get results quickly. It was no different for me when I got started.

But my reply to my new member is always the same: “Truthfully, I have no idea how soon you will get results. Because I don’t know your drive, your work ethic, your willingness to be coached or your ability to take action with what I teach you.”

I know the opportunity that I’m presenting to you, but I don’t know what you are going to do with it. That’s why it’s called an “opportunity”. What you are going to do with it is entirely up to you.”

But I also tell them this: “The less concerned you are about making money, the quicker you’ll get results.”

Meaning…?

Meaning you should only focus on two things:

1. Adding value to yourself.

2. Passing this value on to others.

“In plain English, please?”

Sure:

1. Focus on learning the skills. Become an expert marketer. Learn to generate and convert traffic.

Become really, really good at one or two marketing strategies (rather than trying to do too many things at once and becoming only mediocre at everything.)

Be committed to excellence. Be committed to always becoming better. A better marketer. A better leader. A better person.

Because everyone wants to work with and learn from the best.

2. Every time you learn something new, pass it on. It can be in the form of a blog post, a video, an article, social media…the options are endless.

When you pass value on to others, it automatically positions you as an expert and authority in their eyes.

This creates a teacher-student relationship between you and your prospect, which is EXACTLY what you want:

When your prospects see that you actually have something of value to offer them, they will keep coming back for more…

When they see that you have the answers to their questions, the solutions to their problems, they won’t just buy from you – they’ll buy from you again and again.

But – and this is SO key – they’ll only buy from you, they’ll only come back for more IF they sense that you are genuinely interested in helping them.

They won’t if they feel that you are “needy”, or “desperate” to make the sale.

And that’s the irony of it all:

The more you’re able to NOT worry about making money and rather focus simply on adding value to yourself and passing it on to others – selflessly giving of yourself – the more money you will earn.

Because then, you see, you convey self-assurance, strength, certitude, calm, belief…and that’s precisely the type of person everyone wants to work with.

That’s the man or woman who effortlessly attracts others into their business and their life. Simply because of who they ARE… Because they ARE that Leader everyone wants to follow.

I can’t tell you how many times I’ve seen this… It’s human psychology, plain and simple.

Stop wanting it so bad, and it will come to you. Focus on giving, and you will get.

Do this…I mean, truly learn it, apply it, master it…and you’ll never have to worry about making money ever again…

In fact, money will come at you so quickly, so suddenly, you’ll be scratching your head wondering where it’s been hiding all this time.

Successfully,

More here:

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PS: Feel free to re-tweet this post and/or to leave me a comment right below! I’d love to hear from you.

Posted in Attraction marketing, Leadership, Mindset, Sponsoring & Recruiting | 4 Comments »

How to date your customers and market happily ever after

Saturday, June 25th, 2011

Are you guilty of proposing marriage to multitudes of strangers who don’t know you, and who, quite frankly, don’t give a hoot?

Here’s why an expensive suit and designer shoes will not automatically turn you into a Master Marketer….

I’m currently reading a book by Internet marketing pioneer Seth Godin – the founder of ‘Yoyodyne’ (later bought by ‘Yahoo’) and the creator of ‘Squidoo’ — and there’s an analogy I’d like to share with you from the book that’s sure to put a smile on your face (even if you’ve heard it before!)

The following is from chapter two of “Permission Marketing: Turning Strangers Into Friends, And Friends Into Customers”, and this particular segment is called, “The Two Ways To Get Married.”

I’m quoting:

“The Interruption Marketer buys an extremely expensive suit. New shoes. Fashionable accessories. Then, working with the best database and marketing strategists, selects the demographically ideal singles bar.

Walking into the singles bar, the Interruption Marketer marches up to the nearest person and proposes marriage.

If turned down, the Interruption Marketer repeats this process on every person in the bar.

If the Interruption Marketer comes up empty-handed after spending the entire evening proposing, it is obvious that the blame should be placed on the suit and the shoes. The tailor is fired. The strategy expert who picked the bar is fired.

And the Interruption Marketer tries again at a different singles bar.

If this sounds familiar, it should. It’s the way most large marketers look at the world. They hire an agency. They build fancy ads. They “research” the ideal place to run the ads.

They interrupt people and hope that one in a hundred will go ahead and buy something. Then, when they fail, they fire their agency.

The other way to get married is a lot more fun, a lot more rational, and a lot more successful.

It’s called dating.

A Permission Marketer goes on a date. If it goes well, the two of them go on another date. And then another. Until, after ten or twelve dates, both sides can really communicate with each other about their needs and desires.

After twenty dates they meet each other’s families.

Finally, after three or four months of dating, the Permission Marketer proposes marriage.

Permission Marketing is just like dating. It turns strangers into friends, and friends into lifetime customers. Many of the rules of dating apply, and so do many of the benefits.”

A couple of pages later, as he goes more into detail on what he calls “the five stages of the dating process”, Godin says (– and, again, I’m quoting):

“The Permission Marketer must work to reinforce the incentive, to be sure that the attention continues.(…)

Along with reinforcing the incentive, the fourth step is to increase the level of permission the marketer receives from the potential customer…”

(And here’s the part that really cracked me up:)

“Now I wont go into detail on what step of the dating process this corresponds to, but in marketing terms, the goal is to motivate the consumer to give more and more permission over time…”

Some of the “permissions” that a marketer can obtain from his customer are, according to Godin: permission to gather more data about them, permission to offer a new category of product their consideration, etc.

The marketer – again, according to Godin – uses the permission he has obtained to get the customer to eventually say, “I do”….turning permission into profits.

Okay…gut check time: Are you a Permission Marketer or an Interruption Marketer? Are you remembering to build a relationship with your customers and distributors-to-be?

Or are you “proposing marriage” to soon?

I challenge you to take a long, hard look at the way you are building your business and answer those questions for yourself. If you are struggling to get customers, this may help you understand why you are facing so much rejection.

(The “work with me” link below will give you more information on how you can work directly with me and learn to market your business more effectively.)

Successfully,

More here:

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Get “Her Success Blueprint”

Posted in Attraction marketing, Marketing Strategies, Sales Psychology | 5 Comments »

Are you paying yourself what you’re worth?

Monday, June 20th, 2011

Well, are you? I’ll share with you a simple 60 second exercise you can do right now to find out.

By the way, this post was inspired by an email I received from a subscriber… she told me about how she works her business for 14 hours a day…and how exhausting it is.

Then she went on to say a few words about how she’s building her MLM and asked if I had any tips for her.

Well, first of all, I appreciate the email, and I have to say that my subscriber certainly sounds like a go-getter and is clearly not afraid to work for what she wants. For that I applaud her.

She also mentioned in her email that she’s experiencing exactly that which I talk about on my websites; in order to find just a few of the right people, one really has to sift through heaps of unqualified prospects.

I don’t think I’m putting words in her mouth when I conclude that she feels like she’s working too hard for too little money.

How about you? Do you ever feel like you are working too hard for too little pay?

Well, surely everyone feels that way from time to time…

But let’s do a quick little exercise together to find out whether this really is so. Whether you really are “underpaid”.

So get out your calculator. Ready? Ok – here we go:

Take your average monthly income for the last 90 days and divide it by the hours you put into your business on average, per month.

For example, say your average monthly income is $700, and you put 14 hours a day into your business for, say, 5 days a week. That’s 70 hours per week. Multiply with 4 weeks to get work hours per month, and that gives you 280.

Now take your average monthly income ($700) and divide it by 280 (work hours per month). That comes out to $2.50.

$2.50…that’s what you’re paying yourself, per hour.

Wow.

Chances are you consider your time to be worth a lot more than $2.50 an hour.

Whatever the hourly rate is that you got from this exercise -whether it be $2.50, more than that, or less – I’d like you to consider this amount for a moment and ask yourself whether you agree that this is, in fact, what your time is worth.

And if the answer is NO, then the next question you need to answer for yourself is why you are settling for so little.

In my case I had been led to believe that this is the way it is with any business in the beginning…that you have to work for basically nothing. And then you get it back later in the form of residuals once you’ve built a big team.

I later discovered that that, in fact, is a bunch of baloney.

You don’t have to slave for peanuts, crossing your fingers and hoping and trusting that “one day you will get it all back”.

You can make money now. Today. Good money. Without burning the candle at both ends:

You can leverage your work by using the internet and get your marketing message out to thousands upon thousands of interested prospects with a simple click of your mouse.

You can hold online webinar presentations with hundreds of people in attendance and introduce your business to all of them at once, leveraging your time and quadrupling your chances of someone responding to your offer.

You can use a marketing system to do the selling and telling for you, and to sort and qualify your leads so that you only speak to the ones that are serious and ready to get started.

You can have automated, yet personalized, email messages set up to follow up with your prospects for you whether you are in front of your computer or not.

You can put articles and videos and blog posts out on the Internet and then create a following on sites like Twitter and Facebook – and then have these same followers help you make your content go viral so that you attract even more leads to your business.

You can pre-condition your prospects through your sales funnel and your online presence, making them so sold on working with you that they take action and go shopping on your website without even having spoken to you first.

You can sell high end products that you earn several thousand dollars on on a single sale…which means that with just 2 or 3 customers you’ll make the same kind of income that you otherwise would have to need a dowline of hundreds to achieve.

You can do all this to free up your time so that you can build your business and have a life at the same time (!)

Learning all this takes some work but it’s NOT as time-consuming or difficult as it may look at first glance.

In my opinion, it’s if you are not doing the above, that you’re making it hard to build your MLM – much harder than it needs to be!

Which is likely the reason why you’re exhausted.

Which is likely why you have to work your business every waking moment to see even just a little bit of growth.

Which is why it feels like you’re fighting an up-hill battle, and for every step you move forward you take two back.

So…are you ready to hear what the solution is?

The solution is to learn 1.) Attraction Marketing, and 2.) to automate and leverage your business using the Internet. (The two go hand-in-hand.)

This is what took me from making a couple hundred bucks a month to earning multiple five figures a month.

Give me ONE good reason why it can’t do the same for you…

(The “work with me” link below will give you more information on how you can work directly with, and be coached by, me.)

Successfully,

More here:

Meet me on Facebook

Watch me on Youtube

Get “Her Success Blueprint”

PS: Feel free to re-tweet this post and/or to leave me a comment!

Posted in Attraction marketing, Marketing Strategies, Marketing Systems, Mindset, Sponsoring & Recruiting, Time Management | 2 Comments »