Archive for the ‘Attraction marketing’ Category

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How to stop being a “rookie” and finally make sales in your MLM!

Tuesday, February 21st, 2012

 
 
How do you attract people into your home business or MLM when you aren’t yet “successful”? If it’s true – and it is – that success in MLM is all about being the Leader that your prospects are looking for, how do you get them to see you as that Leader while you’re still brand new?
 
I mean, it’s easy when you got the results…when you’ve got the awards and the screenshots of checks and wire transfers, when you’ve got thousands of followers on Facebook and subscribers on YouTube…but before you get to that point…?
 
This is often the big “catch-22″ for new distributors: They’ve got to “have results” in order to be able to sponsor people, but at the same time they need to sponsor people to get results in the first place! So what’s poor rookie to do?
 
Okay, first of all, stop using the word “rookie” (or “newbie”). Remove it, kill it…abolish it from your vocabulary forever. Put a rubber band around your wrist and snap yourself (hard) if you ever use that word about yourself again (or phrases like “if I make money”, “I can’t afford it”, and the likes).
 
That will remind you to stop demoting yourself and subconsciously programming yourself to believe you aren’t good enough to be a Leader.
 
So, now that we’re past that hurdle, here’s what you do…three things:
 
1.) Start building your own brand from Day One. Your internet presence (your blog, Twitter, YouTube, LinkedIn, Facebook etc) should be promoting “You the Leader”, NOT your MLM company.
 
Using your company logo as Facebook avatar, making your Facebook fan page about your company or your products, using the name of your MLM in your email address (i.e. XYZcompanyrocks@gmail.com) – all of that, it’s like carrying a billboard around that reads, “Amateur”.
 
No. You should be building You Inc. You are your business. You are the Leader.
 
2.) Commit to excellence. Study your craft. Become ridiculously good at marketing. This is a life long pursuit, and if you truly want to master it, you’ve got to live it, eat it and breathe it ’till you’re obsessed with it.
 
3.) Take on a role of leadership whenever you interact with your prospects – be it on the phone, in an email, on Facebook or wherever. That you can only do effectively if you’ve got points 1 and 2 down: your internet presence must be personal, not replicated, and you must have something of value to offer your prospect.
 
You don’t need to know a LOT (yet) but you’ve got to know more than your prospect! You need to have some solution that they have yet to discover. This automatically puts you in a position of authority – you become the advisor, the person they go to for advice.
 
These three points outline in very simple terms how you look “successful” before you have tangible results. This is exactly what I did when I was brand new in the industry and had yet to make my first sale.
 
1.) I never promoted my MLM directly. I was always very conscious about building my brand – not my company’s brand. This made me look “strong”, “confident” and “leader like” in the eyes of my prospect.
 
2.) I applied myself to my craft. I was committed to becoming great at what I do. To my prospects, I looked like a true expert and therefore an authority – even if, in the beginning, I only knew a little more than they did.
 
3.) I put on my leadership hat whenever I interacted with prospects. And because my internet presence spoke of uniqueness, expertise and transparency, and because I “knew stuff” and was actually in a position to help others, this wasn’t difficult at all.
 
Guess what happened…? My contacts started paying attention when I gave “recommendations”…when I gave them direction on what to do and what action steps to take, they listened. Because they trusted me, liked me, and respected me.
 
This is how I started getting leads and customers…and before long, real results. The snowball was rolling. Slowly at first, then faster and faster. And – get this – before I knew it I had the coveted pictures of awards and screenshots of checks and wire transfers…!
 
That’s “all” there is to achieving success in MLM. In an industry where everyone is just out to “get”, and where people are starved for leadership, seek to offer value and solutions, to give rather than take, and to step up to the plate and be a person of authority.
 
“You can get everything in life you want if you will just help enough other people get what they want”. This famous Zig Ziglar quote, in the context of what I just shared in this post, becomes not only a possibility but a certainty.
 
 
 
<----- SHARING IS CARING. If you think this post on how to achieve success in MLM could benefit others, consider re-tweeting, sharing or "liking" it. Also, as always, feel free to leave me a comment below.

 
 
 
Successfully,
 
 

 
 
More here:
 
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Posted in Attraction marketing, Lead Generation, Leadership, Mindset, Social Media Marketing, Sponsoring & Recruiting | No Comments »

3 reasons why you’ve GOT to STOP talking about your MLM

Wednesday, February 15th, 2012

 
 
If you are struggling to get results in your MLM, try this: STOP talking about your opportunity. Put your MLM in the background and yourself in the foreground.
 
Here are three reasons why, if you are leading with your MLM (in your ads, on your blog, Facebook page etc.), you are holding yourself back and minimizing your chances of ever succeeding in MLM.
 
1. No one cares about your company. They care about YOU. Or, more accurately, how YOU can help THEM. I promise you your prospects do not get turned on by your Omega 3 fatty acids or your anti-oxidants or your silver coins…
 
They do, however, get turned on by “you, the Leader” – if you know how to play this role. (It’s not hard.)
 
Does this concept work when implemented? It “works” as in taking me from over 40K in debt to a multiple five-figure monthly income.
 
2. Building your company’s brand does nothing for you. Building your own brand is the only thing that holds lasting value for you as a home business owner.
 
You can be with the biggest, best, “fastest growing” company on the planet, but guess what? Stuff happens in life and in business and you honestly have NO guarantee that —
 
A.) You will be a rep/consultant/distributor with that particular MLM company for the rest of your life.
 
B.) Your current MLM company will be around forever.
 
I don’t care how much you say you love your MLM, or how many oodles of cash your MLM is raking in, or how many celebrities are endorsing it, or whatever…
 
Your company is not untouchable. Your distributorship with that company is not invincible. There are NO guarantees.
 
I repeat: In life and business, stuff happens…
 
So…if there are no guarantees and if stuff happens, why in the world do you want to pour your heart, soul and hard earned marketing dollars into building someone else’s brand?
 
It’s like going to work every day laboring to build someone else’s house while completely neglecting your own, allowing it to slowly deteriorate and decrease in value as a result!
 
Why would you want to do that? Why would you spend your time and your money adding value to someone else’s property when you should be investing your sweat equity in your own?
 
Who do you want to make wealthy – the other property owner or yourself?
 
3. The more you talk about your company, the more it’s going to turn the people off who are already in an MLM. And that means you’ll be losing sales!
 
If your business is set up correctly, you should be in a position to earn money not only on selling your primary program but on other products, too, such as affiliate products.
 
This allows you to properly monetize your list so as to earn a profit on all your prospects who don’t end up joining you in your MLM, not just the ones that do.
 
But don’t think those people – your potential customers – are going to stick around long enough to see what else you have to offer if, as soon as they land on your website or Facebook page, you’re virtually screaming at them through your headlines, photos and status updates, “Amazing opportunity to make extra 5K a month from home!”, or “Big pre launch in Australia this week – get in on the ground floor!”
 
They’ll be off your page faster than a speeding bullet.
 
So what’s the right way to do it? If promoting your MLM company or products is wrong, what is the right way to build your business? How do you build “You Inc.”?
 
I’m so glad you asked, because this is so simple once you just get it…
 
Three things:
 
A. Promote yourself as the Leader that your prospects are looking for. Own your greatness! (Yes, you can absolutely do this without coming across as arrogant or brazen!)
 
B. Build relationships with your prospects so they come to know you, trust you and like you and understand that you have their best interest at heart. (Fortunately, much of this process can be automated.)
 
Everyone wants to work with and buy from those that they know, like and trust (Attraction Marketing 101), and it is YOUR task to get your prospects to feel this way about YOU!
 
C. Lead with value. Value as in tips, training, tools and education. This, for the most part, should be free. It can be videos, blog posts, articles, reports, eBooks, webinars or a number of other things.
 
The “freebies” pre-sell your prospects on your paid stuff. They help your prospects understand that there’s “more where it came from”…more goodies. (Why do you think they give out free samples at the groceries store? Well, this is the same deal!)
 
A final thought as I wrap up this post… I never market my opportunity – not up front, only at the back end. And that’s not because I’m not proud of what I do (I am). It’s not because I’m not totally sold on the products (I am…they’ve changed my life).
 
It’s because I want to build my own house, not someone else’s.
 
My brand today is my most valuable asset. And it’s valuable because I’ve invested in it, and continue to invest in it every single day.
 
Your brand can be for YOU as well…
 
 
 
<----- SHARING IS CARING. If you think this post on the topic of calling leads could benefit others, consider re-tweeting, sharing or "liking" it. Also, as always, feel free to leave me a comment below.

 
 
 
Successfully,
 
 

 
 
More here:
 
Meet me on Facebook
 
Watch me on Youtube
 
Learn To Market Like A PRO
 
 
 
 
 

Posted in Attraction marketing, Leadership | No Comments »

4 reasons YOU should have your own product (even if you’re brand new)!

Tuesday, February 7th, 2012

 
 
Okay, let’s run through them, rapid-fire.
 
1. Offering a free product in return for your prospect’s email address is the perfect way to generate high-quality leads.
 
What makes them such high quality, you may be wondering?
 
Well, think about it… The prospect that has digested your eBook/report/video series or other product and liked what they were served, will be much more likely to become a loyal follower and customer than a lead coming in through a replicated lead capture page.
 
This lead, you see, has already been exposed to the value you have to offer and are going to be pre-sold on learning from you!
 
2. Having your own product instantly brands you as an expert – simply put, the leader your prospect is looking for. Imagine being able to introduce yourself as “the author of such-and-such a eBook/report/video series.”
 
You’re suddenly an authority, and that before you’ve even opened your mouth to speak!
 
3. Contrary to what many think, creating your own product doesn’t have to be time consuming or costly. If you’re not an avid writer or don’t feel like you have enough knowledge or experience yet to do it yourself, simply outsource the entire task to someone on Odesk.com or Guru.com.
 
There, you can get professional work done very inexpensively. Just be sure to comparison shop before you pull out your credit card.
 
It’s also a good idea to ask around for recommendations, perhaps in a networking forum like BetterNetworker.com (I used this a lot when I was new) or some other social media platform. You’ll find that your peers will gladly give you advice based on their own experiences!
 
New to outsourcing? You’ll be happy to know that it will still be YOUR eBook/ report/video series with YOUR name on it. Just as if you created it yourself! Neat, eh?
 
4. It feels awesome to have your own product! And guess what? When you feel like a million bucks, you’ll be more likely to act, talk and convey the energy and confidence of someone who’s worth a million bucks!
 
Which your prospects are going to pick up on…and you’ll come across as even more “successful” in their eyes!
 
You follow me?
 
It’s a slam dunk…YOU should have your own product. A free one to start with…don’t think it has to be “so perfect”…keep it short, simple, to the point, value driven, and focused on getting your reader results.
 
(When they see that what you are teaching is actually working, they’ll of course come back for more.)
 
Later, as you start getting great results in your own business and people begin to respect you as a marketer, you can start charging for your products. Which creates yet another income stream for you!
 
You just can’t go wrong with this one… Now you just have to go do it!
 
GO, GO, GO!
 
 
 
<----- SHARING IS CARING. If you think this post on the topic of calling leads could benefit others, consider re-tweeting, sharing or "liking" it. Also, as always, feel free to leave me a comment below.

 
 
 
Successfully,
 
 

 
 
More here:
 
Meet me on Facebook
 
Watch me on Youtube
 
Automate your Business
 
 
 
 
 

Posted in Attraction marketing, Leadership, Mindset, Sponsoring & Recruiting | No Comments »

How to be a “top dog” (before you’ve even made dime yet)

Tuesday, January 3rd, 2012

 
 
Are you someone who’s starting to experience more and more that your peers are turning to you for tips and advice? Is it, perhaps, even a bit overwhelming at times? If so, REJOICE!
 
You see, this is a very common experience for a “newbie” during their transformation into “master marketer”…I’ve seen it a thousand times:
 
You get to the point where you’ve been giving so much value in your blog posts, auto responders, videos etc. that others start looking at you as the go-to-person in that particular area.
 
It’s really exciting when this happens because it means you are being regarded as an authority – AND it means that success is not far off!
 
You may not have made any money yet, but the fact that others are treating you like and expert and authority is a sure sign that you are on the right track.
 
Because the money you earn, or don’t earn, is a reflection of your value to the world. When your value in the market place increases, so does your income.
 
To illustrate what I mean, let me share something with you that happened to me when I was brand new: I had learned to effectively pass on the knowledge I was gaining through article writing.
 
And because I spoke with such authority, because I did such a good job at presenting myself as a Leader, my peers started looking at me like an expert in my field.
 
One time, this person called me up to get some advice – someone who had read several of my articles – he wasn’t even a lead! But he was real nervous on the phone, thinking I was a marketing superstar or something.
 
The great irony was that I hadn’t made any money in my business yet! And, of course, I never stated anywhere in my marketing material that I was making heaps of money. I simply never mentioned my income.
 
But the fact that I had all this knowledge and spoke with such certainty and authority, made my caller think I was a top dog. It really is true that “people see you as you see yourself”.
 
Therefore, make the decision TODAY that you are a LEADER. Then, commit to study your craft diligently. Every time you learn something, share it with others… Be patient, take action consistently, and I bet that before you know it, people will start turning to YOU for advice!
 
And when that starts to happen…when people start “bugging” you, asking you for feedback on a website or for tips on affiliate resources, give yourself a big pat on the back…because, your breakthrough is now just around the corner.
 
Just keep doing more of what you’re doing and you’ll get there before you know it!
 
 
 
<----- SHARING IS CARING! If you were encouraged by this post, consider re-tweeting, sharing or "liking" it so that others, too, can benefit from it. Also, as always, feel free to leave me a comment below.

 
 
 
Successfully,
 
 

 
 
More here:
 
Meet me on Facebook
 
Watch me on Youtube
 
Learn to market like a PRO
 
 
 
 
 

Posted in Attraction marketing, Leadership, Mindset | No Comments »

“Empower Network” w/ David Wood: why promoting it could kill your brand…

Thursday, December 15th, 2011

 
 
Okay, so over the last several weeks I’ve been watching all these people jump on the “Empower Network” bandwagon. But I haven’t really been giving it much thought, to be honest. Not until now.
 
There’s obviously heaps of new opportunities being launched all the time, and this one didn’t seem much different to me than the rest of ‘em.
 
Besides, one of the secrets to success, I have learned, is to stay focused like a laser beam on what you are doing – and that doesn’t just go for newbies but for top earners, too!
 
“Empower Network” may be good, or it may be bad. I really have no idea because I haven’t looked at it.
 
Let me also hurry to say that I don’t know David Wood personally (yet). From all I can tell, he’s a good guy. I have nothing against David Wood. It’s not him or his “Empower Network” I have an issue with.
 
No…what I found troubling was when just the other day I noticed that some aspiring industry leaders, even rising stars within my own entrepreneurial community, were promoting “Empower Network” and David Wood. That’s when I felt I had to weigh in on the topic.
 
I don’t care if you’re a marketer or an affiliate with his opportunity and you stand to earn commissions on the sales you’re generating through his system/funnel/pages. If you – as an up-and-comer who’s actively working on building your own brand – are at the same time unabashedly promoting “Empower Network” or David Wood, you’re missing the big picture.
 
Now, it’s a little different when you’re first starting out and you haven’t began building your own brand yet…when you don’t have any results of your own yet. Then you do need to “borrow” someone else’s success story while creating your own.
 
But when you’re an aspiring leader yourself?! When you’ve got your own personalized sales funnel, when you’ve got some income results, a growing downline and a flourishing internet presence, when people know who you are…
 
Yet you’re promoting “Empower Network” and sending your prospects to a landing page that portrays David Wood as a guru, and has his branding all over it? Huh??
 
David Wood is happy about that, I’m sure. You’re helping him build his online presence, his following, and his brand…
 
But what about you? What about your internet presence, your following, your brand…?
 
You’re gladly giving up the time, energy and advertising budget that should be invested in building You Inc. You’re handing it to David Wood and “Empower Network”. Or whoever or whatever else it is you are promoting.
 
If you are an up-and-coming leader in the network marketing industry, then please, please pay heed to this! You don’t need to jump on another opportunity!
 
You only need to continue building your brand…!
 
Building your own brand is the only thing that has true and lasting value – and it has value regardless of what happens on your team, in your company, the industry, or the world economy.
 
And that’s the GOOD news!
 
 
 
<----- P.S: If you enjoyed this post, feel free to re-tweet, share or "like" it...or leave me a comment below!

 
 
 
Successfully,
 
 

 
 
More here:
 
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Posted in Attraction marketing, Leadership, Marketing Strategies, Sales Psychology | 7 Comments »

Success in MLM: How to sponsor MLM leaders

Saturday, October 8th, 2011

 
Success in MLM…much of its secret lies in sponsoring the right people into your business.
 
Think about it: In the perfect world where you sponsor only self-starters (not grown-up babies!), you’ll never have to spend your valuable time on things like:
 

  • Trying to motivate your distributors to take action.
  • Listening to their whining and complaining.
  • Having them constantly contact you with questions when the answers are right there in front of them.

    •  
    Instead, your reps will:
     

  • Take action out of their own initiative.
  • Take personal responsibility for their own results, or lack thereof.
  • Set out to find the answers themselves, not expecting you to be engaged in constant hand-holding.

    •  
    So how, then, do you go about doing your MLM sponsoring the right way – sponsoring the right people into your business?
     
    Well, in marketing (as in most other areas of life) you tend to get what you ask for.
     
    Here’s what I mean:
     
    An ad, for example, with the headline, “Serious Entrepreneurs Wanted” will attract a completely different person than one that reads, “How To Make $10 000 in 52 Minutes”.
     
    (I’m obviously exaggerating here to make my point.)
     
    A conversation with a prospect where you state that “we practically build your business for you” will cultivate one particular upline/downline relationship whereas a conversation where you let the person know they are expected to take massive action, will create a very different one.
     
    Your ad, and the rest of your sales funnel – as well as the conversations you’re having with leads and new distributors – will create certain expectations in them.
     
    But to truly have success in MLM, just as important as setting the right expectations, is this:
     
    You’ve got to BE the person that you want to attract into your business.
     
    Meaning…?
     
    If you want to attract MLM leaders, focus on becoming a better one yourself.
     
    If you want to sponsor more quality prospects into your business and achieve lasting success in MLM, start by raising the bar on yourself.
     
    The better you get, the better will the people be that sign up with you.
     
    (Think about it: unless you yourself are the “right” person, why would that other “right” person – the serious business builder or MLM leader that you’d like to bring into your business – want to join you?)
     
    The more skilled you get at your craft, the more confident you will become. And the more confident you become, the more of an abundance mentality you’ll develop. As a result, you’ll also better be able discern who’s right for your business and stop feeling guilty about turning the wrong people away.
     
    Best of all, as you develop this confidence and self-assurance, other like minded people will recognize you as one of their own and be drawn to you.
     
    Why?
     
    Because humans are attracted to those that are like them.
     
    Leaders want to work with other leaders.
     
    That’s how you achieve success in MLM.
     
    That’s how you sponsor the right people into your business – people who will actually do the work and produce a nice, residual income for you rather than just add stress and misery to your life:
     
    You do it by being clear in your communication about who it is that you’re looking for for your MLM. And you do it by first BEING that person you wish to sponsor…
     
     
     
    <----- P.P.S: If you enjoyed this post, feel free to re-tweet, share or "like" it...or leave me a comment below!

     
     
     
    Successfully,
     
     

     
     
    More here:
     
    Meet me on Facebook
     
    Watch me on Youtube
     
    Get “Her Success Blueprint”
     
     
     
     
     

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    Posted in Attraction marketing, Leadership, Mindset, Sponsoring & Recruiting | 2 Comments »

    The only way to get rich in network marketing

    Tuesday, August 30th, 2011

     
    One of my Facebook contacts left me a message on my wall the other day, asking a very direct question: He asked if I could help him become rich.
     
    “Start by putting up a profile picture so that people can begin relating to you,” was my just-as-direct reply.
     
    You see, my contact had no avatar – all you saw was that grey silhouette that appears by default. In truth, I had no idea who I was communicating with.
     
    In our industry “getting rich” is a result of building relationships with people…
     
    You connect with someone online, you build trust, you give value (something that actually helps them), they come to like you and respect you…
     
    Next, they decide to go check out your blog. On your blog you’ve got a few product recommendations…and because your contact has come to value your opinons, he “takes your advice” and purchases one of these affiliate products from you. And you make money.
     
    This is how it happens on a small scale.
     
     

    How to Sell 100 Times More
    with 100 Times Less the Effort

     
     
    On a bigger scale, here’s how it’s done: you build your internet presence, you leverage a marketing system and a personalized sales funnel that builds trust, you post on the social networks using tools that automate the process and make your content go viral – reaching thousands of your contacts and followers online.
     
    In the process your contacts and your subscribers come to like you and trust you and respect you. They begin to value your recommendations. They click on the links in your automated emails and on your blog, and they buy the products that you promote.
     
    Because YOU recommended them.
     
    Your group of online followers and contacts continues to grow. Before too long you have thousands of people on your email list that are paying attention to you and what you have to say.
     
    You make another product recommendation, perhaps this time one that’s more pricey… Even then people buy. Because they trust you.
     
    As your list grows, more and more people buy from you and join you in your primary opportunity.
     
    And all the while you are training your team to duplicate what you are doing.
     
    You now have a rapidly growing, profitable home business. You are making substantial commissions. You are building your residual income as a result of investing yourself in your team.
     
    But every sale that you make, small or big – every sale that you made which put you on the path towards riches – started with a relationship.
     
     

    Are You Unknowingly Killing Your
    Relationships On Facebook?

     
     
    Okay, so you can’t relate to people if you’re hiding behind a grey silhouette…understood.
     
    But what about using a company logo then – someone may ask – as your “profile picture”? Or a picture of the products you’re selling? Is that okay?
     
    It’s not much better. Yes, it’s an avatar, but the message that your avatar now gives to everyone you come in contact with is that your identity is “a distributor for XYZ company”.
     
    So, immedeately, if they aren’t intersted in your products/opportunity, they are turned off. Because XYZ opportunity is what you’re “all about”, and that’s not at all what they are about.
     
    Certainly, at a later point they could get interested in your products or biz opp but the thing is you’ll never know because you don’t give the relationship a chance. Instead of attracting new business contacts, you turn people away.
     
    Facebook and the other social networks is not a place where you “sell stuff”. It’s a place where you build relationships with people who have similar interests.
     
    Give people a chance to get to know you, reach out to your peers offering them valuable tips and training, and use an avatar that tells the story of who you are rather than what you do.
     
    Remember, a person has to buy you before they’ll ever buy your products or opportunity… Best of luck!
     
     
    <----- PS: Feel free to re-tweet, share or "like" this post if you think it can be of help to others...and/or leave me a comment below!

     
     
     
    Successfully,
     
     

     
     
    More here:
     
    Meet me on Facebook
     
    Watch me on Youtube
     
    Get “Her Success Blueprint”
     
     
     
     
     

    Posted in Attraction marketing, Leadership, List Building, Social Media Marketing, Sponsoring & Recruiting | 5 Comments »

    On those days when you feel like throwing your computer out the window…

    Thursday, August 11th, 2011

     
    In your home business, do you ever have those days where you feel completely STUCK?
     
    You can’t get that text in your blog post to wrap around the pictures the way it’s supposed to. You’ve been at it for 3 1/2 hours but you are still no closer to finding a solution.
     
    (Who in their right mind would invent something as DUMB as html code?!)
     
    You spent all day shooting videos but then something goes wrong in the editing process that messes up everything. And you didn’t save the original file. Now you’ll have to start from scratch…
     
    (The only thing that keeps you from bawling your eyes out is the fact that red and puffy eyes will guarantee that shoot #2 gets messed up too!)
     
    You’re testing a new market… You spend almost $200 and end up with zero leads. So a couple hundred bucks just went out the window…
     
    (You could have bought a new dress for that money – heck, you could have bought a DESIGNER dress!)
     
    You’ve had those days, I’ve had those days.
     
    Heck, I still have them. Not near as much as when I was new at online marketing but yeah…occasionally I still have days when I feel like throwing the computer out the window.
     
    But I don’t. I don’t give up. Here’s why…
     
     

    online marketing:
    you learn best in the trenches

     
     
    When I got started in the industry a few years back, I knew nothing about how to create an effective marketing plan, how to determine my advertising budget or how to choose my marketing strategies. So, like most others, I made my share of mistakes along the way…
     
    It was extremely frustrating…until that day when I had a “light bulb moment” of sorts:
     
    I had been working my home business for several months…then one day, as I looked back on the countless hours and substantial amount of money I had spent and all the different strategies I had explored – most without any significant results – I realized something.
     
    I realized that what I’d been doing all those days, weeks and months I’d been working so hard at it with little or nothing to show for it… what I’d really been doing was adding value to myself as a marketer.
     
    Which meant that I actually DID have something to “show for it”. In fact, I had lots to show for it.
     
    And that moment it dawned on me that I had something of tremendous value to offer the reps that I would be bringing in to the business: Namely, first-hand experience.
     
     

    how to create success in others:
    leaders go there first

     
     
    If YOU are someone who is working hard on your business right now, studying, learning, implementing consistently, then take heart because you are essentially doing the same thing:
     
    You won’t just be able to tell your future reps what works from theory of from reasoning but from actual experience. And, just as important, you’ll be able to tell them what doesn’t produce results! You can actually help them reduce their learning curve!
     
    You may not grasp right now how incredibly valuable this makes you in the eyes of your prospects – that you are actually in a position now to help save them time and money – but yes, be encouraged!
     
    And if you’re working a business model where there’s tier referrals involved, then it’s good not just for your reps that you can help them avoid the worst pitfalls – it’s good for your own future residual income as well!
     
    Because as you help your consultants get results quicker, your residuals, of course, will grow accordingly!
     
    Even the pains and struggles – maybe especially the pains and struggles (!) – are part of that unbelievably important process of increasing your value in the marketplace.
     
    And as you become more valuable, it naturally follows that the more people will be willing to PAY you to learn from you!
     
     

    home business success:
    it starts with a “mindset shift”

     
     
    Coming to this realization in my own life was a major shifting point for me. It completely transformed the way that I looked at those late nights in front of my computer where I thought I was going to lose my mind if I didn’t soon “crack the code”.
     
    LISTEN –
     
    You ARE closer now to finding a solution for your blog that you were 3 1/2 hours ago.
     
    You aren’t REALLY starting from scratch with your videos.
     
    You didn’t ACTUALLY throw $200 out the window.
     
    You learned something. You did – even if you don’t quite know exactly WHAT you learned at this point in time. But with time, you will.
     
    My challenge to you is to make a “mindset shift” right now…
     
    Decide to look at every challenge as an opportunity to grow, and learn to trust the process.
     
    It will help you persist. It will keep you from tearing your hair out.
     
    Last but not least, your positive “can-do”, “won’t-be-beat” attitude will go before you everywhere that you market, and you’ll start attracting others into your home business:
     
    You’ll attract them not only because you have the skill sets and the experience but because you ALSO have the great attitude to go with it. And that, of course, is the type of person that everyone wants to be around, work with and learn from…
     
     
    <----- PS: Feel free to re-tweet, share or "like" this post if you think it can be of help to others...and/or leave me a comment below!

     
     
     
    Successfully,
     
     

     
     
    More here:
     
    Meet me on Facebook
     
    Watch me on Youtube
     
    Get “Her Success Blueprint”
     
     
     
     
     

    Tags: , ,
    Posted in Attraction marketing, Mindset | 2 Comments »

    Leads are not your problem

    Wednesday, July 27th, 2011

     
    Whenever I do one-on-one coaching with my reps, I don’t just ask them to give me an account of how many leads they are producing daily, from which traffic sources, and at what conversion rates…
     
    I also ask for a list of all their various websites, social media profiles and links so that I can see what they’ve got “going on” online.
     
    You see, I have found this to be a very effective way to “take the temperature” on someone’s business.
     
    Often a consultant will come to our coaching session with the notion that they aren’t generating enough leads, then leave 30 minutes later with the understanding that the lack of leads isn’t really their problem.
     
    I find that most network marketers or online business owners fall into one of two categories:
     
    GROUP 1: They spend too much time on polishing their internet presence and not enough time on generating leads.
     
    Their blog has to look “just right”…same thing with their auto responder emails…desing of their Youtube channel…Facebook profile…the list goes on. They never really get going with their lead generation – they keep getting ready to get ready.
     
    These are the perfectionists among us. Only a small percentage of MLM’ers falls into this category.
     
    GROUP 2: Most network marketers belong in this group. They’ve heard how imperative lead generation is to their business, and so this is where they spend all their time and energy.
     
    “What do I need all the bells and whistles for?” they ask. ‘Bells and whistles’ as in photos on their blog (if they even have a blog), design, header, background, color schemes, free offers, videos and so on.
     
    Rather, they settle for the most basic website they can find, upload a not-so-professional-looking photo to their Facebook and their Youtube, and then they’re done. Or so they think.
     
    Off to study another lead generation strategy.
     
    Here’s why neither of these two approaches work:
     
    Having a fantastic looking blog (or Youtube Channel, Twitter background etc) but not driving consistent, quality traffic to it is like having a beautiful store front that no one sees.
     
    You may take great pride in your ownership of that store…you may stand outside and look over at your store, feeling all pumped up about it, but if you don’t know how to draw customers to your store, you just aren’t going to become very profitable…
     
    On the other hand, learning to generate leads but devoting little to no time to building your Internet and social media presence is like spending a fortune on advertising and sending heaps of customers to your store….but when your customers arrive, they see a bland looking, shabby, old building with empty display windows, no store front sign…no nothing.
     
    Why would they be inclined to enter your store, let alone buy anything from you?
     
    The solutions lies somewhere in the middle. Because successful marketing is about two things: 1.) driving leads, and 2.) turning those leads into shoppers who put money back into your pockets.
     
    Building your Internet presence (creating and maintaining a blog, distributing articles, videos, press releases, and posting in forums and on social networks) is a process. It takes time. And it will never be “perfect”.
     
    But it must not be neglected.
     
    If you don’t have a real Internet and social media presence, you don’t exist. Not in the world of online marketing.
     
    If, when your prospects google your name (and they will!), no search results come up because you don’t have any content out there…
     
    If, when they click on the link in your email signature and get taken to your blog and find very little value and that nothing has been posted in months…
     
    If in your photo, you look untrustworthy or nervous or depressed, or your videos are shot in a run-down apartment with no furniture (and all the while you’re giving them advice on how to make a fortune online!!)…your prospects won’t grow to like you, trust you and respect you…
     
    And if they don’t like you, trust you and respect you, they sure as heck won’t want to buy from you or join you in your MLM!
     
    The answer is to work on both the front end and the back end of your marketing: Learn to generate some traffic and how to convert this into profits…then more traffic into more profits…
     
    Master lead generation but at the same time build your internet presence bit by bit.
     
    Front end, back end.
     
    Drive traffic, convert traffic. Drive more traffic, convert more traffic.
     
    That’s how you not only build a successful business, but – most importantly – build it on a solid foundation…
     
     
    <----- PS: Feel free to re-tweet, share or "like" this post if you think it can be of help to others...and/or leave me a comment below!

     
     
     
    Successfully,
     
     

     
     
    More here:
     
    Meet me on Facebook
     
    Watch me on Youtube
     
    Get “Her Success Blueprint”
     
     
     
     
     

    Tags: , , , ,
    Posted in Attraction marketing, Lead Generation, List Building, Social Media Marketing, Sponsoring & Recruiting | 1 Comment »

    How to do social media marketing RIGHT and stop embarrassing yourself.

    Friday, July 22nd, 2011

     
    Social networking is a lot like going to parties: People go there to have fun, socialize, talk about themselves, get to know one another and engage in silly behavior.
     
    And that’s why talking about your MLM opportunity on the social networks is a BIG mistake.
     
    Going on places like Twitter, Facebook and Linkdin and start telling people about your products or biz opp is no better than being at a real, physical get-together and walk around the room trying to get the other guests to buy stuff from you.
     
    I guarantee you aren’t going to be the most popular person at that party.
     
    The “softer” approach of inconspicuously sneaking your website link into a Facebook greeting or blog post comment, is not as subtle as it may seem like to the newbie doing it.
     
    In fact, it’s about as subtle as shaking hands with someone at a party and “accidentally” dropping a business card into their coat pocket while they’re looking the other way.
     
    Oh sure, they’re going to discover your card later and go like “wow, I’m so glad his business card dropped into my pocket…lucky me – let me buy some stuff from this guy right now.” And they’ll neeeever put two and two together…
     
    Yeah right.
     
    Now, let me ask you this:
     
    What if, instead of plastering their links on people’s Facebook walls or “discreetly” sneaking them into messages and signature links, the network marketer continued to build and nurture the relationship they started with the person at the party…just somewhere else, in a different venue?
     
    What if they invited their new contact to hang out at their home? “Home” as in their BLOG?
     
    Your blog is your “house”, your home base. While you’ll never want to send the person you just met at a social media party to your store (replicated company page), inviting them to your home (blog) to continue socializing makes all the sense in the world.
     
    Your blog is where your new contacts get to learn more about you and what you stand for. Here, they have an opportunity to connect with you at a much deeper level than they did at the party. This is where they really get to know you.
     
    They see your pictures, they read your story, they relate to you…
     
    The more interesting they find your blog to be and the more valuable the content posted on it, the more inclined your guests will be not just to stick around, but to come back to visit.
     
    And with every visit, with every interaction, the more they will get to know you, trust you and like you. This, again, will make them more likely to buy from you. (Attraction Marketing 101: We all prefer to buy from those whom we like, trust and respect.)
     
    The social networks are not a place where people go to shop. They go there to – drum roll, please – SOCIALIZE.
     
    If you want to get business from social media marketing, the #1 rule is to keep social media etiquette:
     
    Don’t try to sell at parties. Instead, invite your new friends to your home (blog) where you serve them lots of tasty appetizers (free training, tips & tools), which will make them hungry for more.
     
    Some are going to enjoy the appetizers so much they’re going to want to order the main course (joining you in your opportunity)…
     
    Yes, indeed: chances are that before long they’re going to start asking you questions about what you do. Where you learned all this great stuff…how they can get to work with you and really tap into your knowledge and resources.
     
    And, of course, when THEY ASK, it’s perfectly okay to talk about it…!
     
     
    I really hope this makes sense – good luck!
     
    <----- PS: Feel free to re-tweet, share or "like" this post if you think it can be of help to others...and/or leave me a comment below.

     
     
     
    Successfully,
     
     

     
     
    More here:
     
    Meet me on Facebook
     
    Watch me on Youtube
     
    Get “Her Success Blueprint”
     
     
     
     
     

    Posted in Attraction marketing, Marketing Strategies, Sales Psychology, Social Media Marketing, Sponsoring & Recruiting | 9 Comments »

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