While island hopping in the Mediterranean with my family a couple of months ago, I got an unexpected lesson in Attraction Marketing. It happened in the Turkish port of Kusadasi where I visited the shop of a feisty Arabic woman named Fatima.
In Kusadasi, as in other ports where cruise ships dock, the bazaars lie side by side and store owners cluster outside ready to snare you and drag you inside if your gaze meets theirs only for a split second. We tried wearing our sunglasses thinking this way we could window shop without being found out, but without success.
They just kept pushing their products on us, “Beautiful carpet, come inside”, “Madam, where are you from?”, “Come look, nice handbags, what color you like?”, “You are my first customer today, special offer for you!”.
I didn’t buy anything from any of those vendors, not even a fridge magnet. I might have, had they not been so aggressive — then maybe I would have dared to actually enter their stores and take a closer look those “amazing“ products.
But unfortunately they managed to completely ruin my shopping experience. They made me feel pressured to buy, and that’s not a feeling I like. I want to make my own choices regarding whether or not I want to purchase a particular product.
The truth is, we ALL do… When we buy, we want it to be OUR decision.
So instead I ended up spending my euros on my way back to the ship at a bazaar on a different street away from the others. There, I purchased a pair of sunglasses, a pair of chic leather sandals, and four exquisite handmade silk/Kashmir scarves that I didn’t even need (they’ll make for some really nice Christmas gifts, though)!
The owner of the store, Fatima, was smiling from ear to ear as she watched not only me but also my brother-in-law (who normally hates shopping) exit her store with all of our bags.
I doubt Fatima ever studied Attraction Marketing — in fact I’d be surprised if she’d even heard the term before — but Attraction Marketing is exactly what she practiced during the 30+ minutes I was trying on scarves and shoes and sunglasses in her bazaar.
Sure, I bought the scarves because they were beautiful, of great quality, and because I got them at a price I could not resist.
But most of all I bought them because I bought Fatima.
Not only was she helpful, charming and funny but she also was an expert on the subject of scarves. She demonstrated all the different ways one could wear them; different kinds of knots for different occasions. She showed me how the scarves were reversible. And she explained what colors were best worn with which designs.
She was persuasive without being pushy.
Which is why Fatima got my business (and that of my brother-in-law, which is no small feat!) while the aggressive vendors around the corner never even succeeded in getting me in their front door.
It’s Attraction Marketing 101: You like them, you trust them, you buy from them.
Strive to be a Fatima in your network marketing business. Do that and you’ll never run out of customers: Your store will be the most attractive option.
Successfully,
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This entry was posted on Wednesday, December 9th, 2009 at 11:50 pm and is filed under Marketing Strategies, Mindset, Sales Psychology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.