I just got off one my bi-weekly team trainings where one of the things I do is I review and answer questions that I’ve received from my downline members over the course of the previous week.
Today, several of my new consultants had similar questions: “Where do I focus my time and energy? There are so many marketing methods, so many programs out there, and they all promise the moon — how do I know where to start?”
And: “I’ve been doing article marketing for several weeks, I’ve done videos and press releases, but I’m not getting enough traffic. What am I doing wrong?”
Well, they are not doing anything “wrong”. And the answer to both the person just starting out and the one who’s already been marketing for a few weeks or months, is the same. The answer is focus. Focus combined with patience and massive action.
As entrepreneurs we naturally have lots of creative energy…that’s just part of our genetic makeup. That’s why we’re entrepreneurs, right — we need an outlet for all our creativity! And having the ability to create and to enjoy that process is, of course, a blessing.
But the blessing can become a curse if we’re “all over the place”, trying to do everything all at once, never giving any of our marketing strategies enough time to bear fruit before ditching it for some new idea or method. That we are constantly being bombarded with offers that carry the promise of “faster” and “easier” doesn’t help either.
I’ll be the first to admit that patience isn’t one of my strong sides, and I suspect you’re in the same boat. Otherwise you -like I- would probably be working a traditional 9-5 job, diligently putting aside money for your kids’ college education, not looking for new ways to leverage the internet to create instant cash flow.
But focused patience, together with massive action, is exactly what it takes to become successful in network marketing. Without it, you’ll just be all over the map, trying to move in every direction at once.
In marketing, because it’s so competitive, they key is to specialize – to get exceptionally good at one particular skill set. And the way to do this is to learn one thing at a time. Generally, it takes at least 90 days to master a new marketing strategy. Focus on too many methods at once and you’ll end up becoming only mediocre at them all.
So here’s my advice to you who feel like you may be under the entrepreneurial curse – and it’s the exact same thing I tell my own marketing consultants: unsubscribe from all those offers that continue to flood your email inbox each and every day, constantly drawing your attention away from the task at hand.
Stop looking for the secret sauce, the one trick, tip or technique that’s going to make you a millionaire overnight. Because there is no such thing.
Instead, absorb yourself in –in fact, get obsessed with– ONE marketing strategy, and set out to learn everything there is to know about that particular method. Decide that you are going to become the best of the best in that particular area or niche, and then be willing to do whatever it takes to make your goal a reality.
The “secret” to truly becoming excellent at marketing, and to becoming profitable, is this: Determine what’s working. Then continue to do MORE of it.
Simple, isn’t it? And I suspect it is exactly because it’s so simple that it is so often missed…
Successfully,
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Tags: entrepreneur, free leads, free mlm leads, internet entrepreneur, internet marketing, Lead Generation, Lena Bjorna, mlm leads, network marketing success, network marketing tips, network marketing training, success in network marketing
This entry was posted on Sunday, December 6th, 2009 at 4:04 am and is filed under Lead Generation, Marketing Strategies, Mindset. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Just great wisdom! Thanks a bunch for that info.