Isn’t it too soon for me to create a Facebook fan page?
Occasionally, I’ll get that question from one of my students. It’s really more of an objection. “Nobody knows who I am,” the argument goes. “I’m not a top earner yet. I’m not an expert. I’d feel silly having a fan page.”
Of course, what they’re really saying is that they’re afraid to step outside of their comfort zone.
I was in the same boat for a long time, believe me. The idea of having a fan page on Facebook before I had significant results made me cringe: Wouldn’t that just look foolish? Why would “little me” need a fan page?
What I now realize, is this: It is your task as a marketer to make your future customers aware that you exist. A fan page is one of the best ways to do just that. Present yourself as a leader worthy of being followed, and you will soon start to attract a following.
Knowing what I know now, I would have created a Facebook fan page from the get-go and not have waited as long. Because when you have a fan page, you get “likes”, and “likes” are social proof.
Even if your page just sits there and you’re not actually advertising it by creating Facebook ads, even if you’re collecting a “like” only once in a blue moon, you’re still slowly building a following!
In a few months this fan base may have built to a couple hundred. And at some point you’ll start driving traffic to your page with Facebook ads, which will help collect “likes” much more quickly.
When you have built up your fan base to a few hundred, it’s time to add a plug-in to your blog for social proof – like I have on my blog here, down to the right.
When your blog visitors see proof that all these other people like you, they’ll be more inclined to like you, too – and to opt in on your blog and become a lead in your funnel.
Because everyone wants to work with and buy from those that they know, like and trust!
At this point you may even be a successful marketer and people now know who you are! And – get this – for an industry leader, having a fan page is pretty much required!
But while most other emerging leaders would now just be starting from scratch, building their fan base on Facebook after they’re recognized, you, on the other hand, are ahead of the game!
You’ve been building your fan base for months, anticipating your breakthrough! You saw the bigger picture.
Focus on giving value. Speak with posture and authority. Offer help and solutions. Be entertaining, think outside-of-the-box, and be outspoken, but in a way that is attractive.
Remember, people see you as you see yourself. Instead of claiming that you’re “not an expert yet” and therefore should wait to create a fan page, commit to raising the bar on yourself and to working as hard as you can on becoming an expert as soon as possible.
This naturally becomes easier the more knowledge you gain. However, chances are you already know more about marketing than 90% of your peers out there who aren’t as committed as you are to their self education!
Because if you weren’t committed, you wouldn’t be reading this blog post, right?! 
<----- P.S: If you enjoyed this post, feel free to re-tweet, share or "like" it...or leave me a comment below!
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This entry was posted on Friday, December 30th, 2011 at 12:17 pm and is filed under Lead Generation, List Building, Marketing Strategies, Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
This is great info Lena. I totally agree that we can “allow ourselves to think we look silly” when we first put up a fan page. You hit the nail on the head though when you talk about your “future” customers and that is what it’s all about. Providing value to folks will eventually lend itself to being better equipped to increase blog traffic as well as to generate leads online while giving people a place to see the “real person.” Thanks for sharing this post.
Joe Sandy invites you to read..Will you help me make my dream come true? (Takes only 2 seconds!)
Thanks Joe! You and i are on the same page here…! (No pun intended)
Hi Lena,
I especially like your wordings of “Because if you weren’t committed, you wouldn’t be reading this blog post, right?!”
So many marketers are very committed and dedicated in self education.
I’m sure it is a determining factor that gets them from point “A” to point “B”.
Thanks for this post and I will gladly share it!
Steve Marx invites you to read..Is Facebook Killing Google
I agree – it’s what gets ‘em from A to B! Appreciate your comment, Steve!